Brand Personality and Lifestyle Marketing: "It's Not the 'What,' But the 'Who' of Your Brand."
Part 3 of 5: Brand Culture
This exclusive content was presented live by Ed Santos, Wahoo's director of creative & marketing, in Orange County CA on April 17, 2013. This video is part of the Orange County AMA's Signature Speaker Series (www.ocama.org).
Brought to you compliments of Wahoo's, JSP Creative and the OC AMA.
Series abstract: Ed Santos, Wahoo's Fish Taco's director of everything good dissects, discusses and demonstrates how to leverage your brand's personality through social media and other channels. Santos takes us deep behind the curtain at Wahoo's, one of the most successful restaurant chains of the new millennium and a market leader in fast causal dining...and even deeper into "Rock Da Mullet," his social media nom de pleura.
About Ed Santos, Wahoo's creative & marketing director (a.k.a., director of everything good): Through his affiliations with some of the most iconic brands in action sports, music and fashion including Vans, Monster, Blink 182 and skateboarder Tony Hawk, Santos/Rock infuses a healthy dose of personal empowerment and youthful enthusiasm throughout every brand he's built.
About Wahoo's: Founded by brothers Wing Lam, Ed Lee and Mingo Lee, Wahoo's Fish Taco, a community mainstay and worldwide pop culture phenomenon, has been serving up its eclectic Mexican-Brazilian-Asian menu since 1988. Celebrated for its fresh food, pro-athlete support and charity involvement, Wahoo's is recognized across multiple states for its sticker-covered walls. During the past two decades, the restaurant chain has grown to include more than 56 locations throughout California, Colorado, Texas and Hawaii. To learn more about Wahoo's Fish Taco, please visit www.Wahoos.com .
About JSP Creative: JSP Creative is a visual media production company. Expertise includes corporate, commercial, web-based and broadcast media production. JSP approaches every project as a partnership with its clients to achieve engaging, inspiring and informative results. As a full-service production company, JSP Creative conceives, develops, produces and distributes high-quality digital media, film, video, e-learning, live events, graphic design and print. JSP Creative has more than two decades of award-winning work in industries such as automotive, medical, technology, quick service, financial and non-profit. JSP core competencies include brand messaging, marketing, training, communications and customer service. For creative solutions that work, contact www.jspcreative.com
About the Orange County Chapter of the American Marketing Association (OC AMA):
The OC AMA is dedicated to the leadership, advancement, and growth of the marketing and business community in Orange County, CA. The organization provides professional development programs, advanced marketing tools, and networking resources to address the communities professional and business needs, and marketing challenges. Through informative educational events, valuable networking vehicles and by engaging industry and local thought-leaders to share their ideas and experiences, OC AMA enables local business professionals to stay at the forefront of the marketing innovations that enhance business success. For more information, please visit