As many of you know, my primary line of business is Fashion design. I've been in this industry for about 13 years now. I am a current co-founder and co-owner of Vie-Riche Paris, as well as Design director at Maxima Apparel, Which houses my brand, Black Pyramid (Chris Brown's line) and also Hudson Outerwear.
With that said, I recently took a work trip to China, where basically all of our development happens. People tend to take for granted the amount of work that goes behind a single garment, and I wanted to take a moment to highlight just that, with the help of a little bit of a behind the scenes video of my recent trip to China.
Here's a typical breakdown of the usual process (Normal industry standard is 6-9 months....Our standard, 2-3 months, Tis why we are considered the Urban ZARA):
To start off, our company is composed of about 140 employees between our NYC office and our China offices.
Step 1: Concept & Design (My main role).
Step 2: Design hand-off process. Once a design (or batch of designs) is approved, Us designers must break down the art (if any) on the garment, and provide our Technical design team with all details pertaining the art; a. A cad with art placement sized in the right proportion. Pantone numbers for every color in the art, and also suggested/intended form of embelishment.
Step 3: Merchandising process for each and every style. This entails establishing which fabrics will be used, as well as form of embelishment (print, embroidery, patchwork, sublimation, etc.) and lastly which of our 10+ factories the specific style will be assigned to. Depending on the
Step 4: Technical Design. Our Tech team will take every single style and create a multi-page breakdown for it. This is the blueprint of the garment. It details everything from fabric, to colors, to exact measurements for every single aspect of the item, as well as construction.
Step 5: Our Tech Packs are then uploaded on to a server where we manually enter each style by style. On this system, every detail is also manually entered and here we assign pricing and a status log is created and followed through up until delivery of the product to our warehouse.
Step 6: Sourcing for sampling. Our team in China dissects each and every item and goes out and sources our requested fabrics in specific colors/quality standards. They also source trims and any new kind of technique we request. You'll see some of this in my video below.
Step 7: Sampling process. The factory creates a pattern, and using our Tech pack, they create our sample for each style. This sample is then sent out to us for inspection/commenting.
Step 8: Sample review: We collaboratively review each sample and make comments on each one for our factories to implement for production. Sometimes we will request a rushed updated sample if the item requires a major change, which is typically delivered to us within a week or so.
Step 9: Our samples are then handed to our sales team (One to two sales people in each region, including one Europe rep). The sales team spends the next 3-4 weeks going to stores and trade shows to collect pre-orders from all of our accounts as well as any potential new accounts.
Step 10: We then asses our total pre-order sales numbers and create a 'buy' for each and every style, which we then submit to the factory for production. Our administrative team is responsible for manually entering each and every order into our system.
Step 11: Production. You'll see some of this in my video. Industry standard: 90 days. Our standard: 7-30 days, depending on different variables.
Step 12: Goods are inspected, packed and shipped to our warehouse in China.
Step 13: Once the goods are ready to ship, our Admin team contacts each and every store that pre-ordered and confirms delivery of their order. Their order is then picked, packed and shipped directly from china to their store within 2 business days.
Step 14: You, the consumer, buys it.
Step 15: Repeat :)
By the time this item goes on your body, it has been touched by over 100 people, and collectively, hundreds of hours have been put into the process. And thanks to our speed to market motto, we are also able to give you guys trend-relevant, innovative, high quality goods EVERY SINGLE MONTH, at a very reasonable price! It is why our three brands are preferred over all other brands in our sector. But don't take my word for it. Next time you are out at some nightclub or retail store, pay close attention to what people are wearing. I promise you that you will see our 3 brands more prominently than any other :)
Thank you for taking the time to read this and appreciate the process. Hope you enjoyed and don't forget to share and subscribe to my Channel!