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4. Customer Value in Marketing -Marketing by Prof. Vijay Prakash Anand
 
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In this video, I have talked about the meaning and importance of Customer Value in Marketing. Value is the most important term in marketing. I call it the ‘V’ Factor, which is essential to succeed in the market. Just like ‘V’ for Victory, ‘V’ for Value can do wonders for a company. So, if you want to become a good marketer, you need to understand this ‘V’ Factor well. Let us check out the video to know more.... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 36037 Marketing by Vijay
Adding Value First in Business | Daniel Rodic | TEDxYouth@Toronto
 
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Daniel Rodic believes in offering value to be successful in business. Listen to his talk on how to add value to work, business and relationships. Daniel Rodic is the Co-Founder of Exact Media, his third company in the marketing and technology industry. His clients include global brands such as L'Oréal, Unilever, and P&G, while top-tier retailers such as Gilt.com, Zulily.com, and Walmart are just some of the recognizable partners in Exact Media's delivery network. Daniel's first company DineWithMe, a mobile marketing solution for restaurants, was funded by The Next 36. Daniel represented Canada at the 2013 G20 Young Entrepreneurs’ Summit in Moscow, Russia. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 22347 TEDx Talks
Strategyzer's Value Proposition Canvas Explained
 
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The Value Proposition Canvas allows you to design products and services that customers actually want. In this short video, we walk you through the tool and how it works. For more info, visit http://strategyzer.com Credit: Daniela Berto/Neue Big: Content Strategy and Production http://www.neuebig.com Lisa Cadamuro https://www.linkedin.com/in/lisacadamuro/ Jeanette Iris Mooney: Script Editing Maria Walnut: Concept, Creative Direction, Design www.studiomariawalnut.com Max Mörtl: Art Direction, Stop Motion Animation Direction www.maxmoertl.de Cris Wiegandt: Paper Craft Assistant https://www.criswiegandt.com Jimi Newport: 2D Animation https://bob74.myportfolio.com Julian Terbuyken: Music and Sound Design https://www.odoeje.de Alex Belcourt: Voice Narration Crafted and filmed in Berlin at Cris Wiegandt Studio. Special thanks to Björn Lefers for his contribution about the Audience/Script Analysis
Views: 380178 Strategyzer
Technology Transformation: How Team Values Boost Customer Value - Allstate Insurance
 
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Technology Transformation: How Team Values Boost Customer Value Opal Perry, Divisional CIO, Claims, Allstate Insurance At Allstate, the largest publicly held personal lines property and casualty insurer in America, we constantly innovate for the good of our customers. It’s part of who we are and the legacy we’ve been building since 1931. Recently, we set about recasting the organization's technical and engineering discipline to make it core to the company, and moving technology up the value chain. But technology is just one piece of the transformation. Opal will discuss how an explicit focus on culture and values, together with new ways of working, empower product teams and bring valuable technology to customers with greater speed and agility. DOES16 San Francisco DevOps Enterprise Summit https://events.itrevolution.com/us/
Views: 317 IT Revolution
Product Management View Webinar Series - Reexamining Customer Values
 
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VIEW THE FULL PRESENTATION HERE http://grandview.rymatech.com/2009/14-reexamining-customer-values.html Ryma's November 18th webinar was presented by Susan Phillips Bari. She reexamined our perspective of customer value. Has your customer changed this year? Do you have new customers? Have some customers deserted you? For those who remain, what do they value from your company's product offerings? Peter Drucker, the founder of modern management, created a "simple but not easy" strategic planning tool called "The Five Most Important Questions" (you will ever ask about your organization). Susan Phillips Bari will discuss the alignment of product management and marketing with your customer and what your customer values and explain how you and your team can use Drucker's self-assessment tool to improve results.
Views: 76 rymatech
OUR CUSTOMER VALUES | MÜLLER TEXTIL GmbH | 3mesh®
 
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What is your advantage when you choose MÜLLER TEXTIL GmbH as your supplier for three-dimensional spacer fabrics? In this video we would like to introduce you to our customer values and hopefully convince you that we are the right partner to work with for you. ___ For questions or feedback, feel free to use the comments section below or contact us directly by email or phone. E-Mail: [email protected] Phone: 02262 807-0 Fax: 02262 807-55 ___ MÜLLER TEXTIL GmbH is a 4th generation family business that is internationally positioned. Innovative products and traditional values ​​shape the corporate culture. The world's leading manufacturer of three-dimensional spacer fabrics counts leading manufacturers in the automotive, filter and mattress, medical care and protective clothing industries as their customers. ___ Homepage: www.mullertextiles.com ___ Impressum/ Imprint: MÜLLER TEXTIL GmbH Industriegelände 8 51674 Wiehl-Drabenderhöhe Deutschland/ Germany
Views: 252 MÜLLER TEXTIL GmbH
Treacy & Wiersema's Value strategies explained
 
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This webseminar explains the value disciplines of Treacy & Wiersema. If you have any suggestions for other models which you would like to have explained, please leave them in the comment section below. You might also like: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Michael Porter's 5-Forces model explained: https://youtu.be/33XmkfbzwO8 The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Abell's business definition explained: https://youtu.be/bnJobEbh4Ts Please subscribe to my channel for future webinars and like this video if it is valuable for you!
Views: 10798 Pepijn Schoemaker
10. Understanding Customer Needs
 
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Infoteam Consulting: http://www.infoteam-consulting.com/ Before you can develop a value proposition, you first need to understand key stakeholder needs. What is each person trying to achieve with the project from a corporate perspective? Which criteria do they use to select the best vendor and solution? What personal goals need to be considered? Copyright: Infoteam Sales Process Consulting AG, Switzerland
Views: 151542 InfoteamConsulting
What are the customer values for the X-Insight products? Willy Luiten, Mindray
 
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I Expert: Willy Luiten, Mindray, The Netherlands I Question: What are the customer values for the X-Insight products? I Minute: Just to the point! https://healthmanagement.org -------------------------------------------------- ➤ Social Media ✔ Twitter : https://twitter.com/ehealthmgmt ✔ Facebook : https://www.facebook.com/Healthmanage... ✔ Google+ : https://plus.google.com/+Healthmanage... ✔ Instagram : https://www.instagram.com/healthmanag... ✔ Linkedin HM showcase page: https://www.linkedin.com/showcase/hea... ✔ Linkedin HM group: https://www.linkedin.com/groups/4622119
WABCO Customer Values
 
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In 2009, WABCO initiated two strategic Customer Value Teams (CVTs) to align with technology trends that are relevant to our customers. One CVT drives vehicle efficiency and environmental sustainability, while our other CVT drives advanced safety and driver effectiveness. Each team develops concepts for new products and systems to maximize value for customers by leveraging all of WABCO's technologies and capabilities. Our CVTs are committed to contributing to the long term success of our customers. We further leverage WABCO's powerful technology portfolio and experience in established markets. We also help satisfy the rapidly rising demand for advanced solutions in emerging markets where commercial vehicle producers are accelerating their adoption of higher safety and environmental standards.
Views: 5480 WABCO Corporate
How to Sell Value Not Your Pricing
 
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#sellingvalue #selling #pricing Sell value, not price
Views: 159837 Victor Antonio
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2782239 Rene Brokop
Core Values - Customer Focus
 
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At Allison, listening to our customers is key to creating world-class transmissions that produce real results. Our success is measured by their success.
Product Option Values By Customer Group - OpencartTools
 
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OPENCART BUY NOW : https://www.opencart.com/index.php?route=marketplace/extension/info&extension_id=36608 DOCUMENT : http://opencarttools.net/document.php?extid=36608
Views: 1 Opencart Tools
HOW CUSTOMER VALUES IMPACT NPD
 
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Video part 3 of 4 on value driven innovation in the food sector with Mike Heisig from iQube Marketing. For more information got to http://www.iqubemarketing.com/?p=281&preview=true
Views: 32 iQubeMarketing
Marketing Strategies: Determining What Your Customer Values
 
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http://www.MarketingBeyondAdvertising.com Have you become so distracted that you're missing the point? In this edition of Monday Morning Marketing Quote, I'll touch upon a common oversight with marketing strategies. I'll also give some research tips for determining your customer's felt need. Today's quote is from my partner, Mike Dandridge, and his book, The One-Year Business Turnaround. "Many businesses miss the point. Your product or service is only valuable if your customer says it is. We know our product and service so well that we are constantly looking for ways to improve it - in our eyes. It's easy to forget that customers aren't as familiar with our products as we are and their idea of what's valuable can be completely different from ours." - Mike Dandridge For more marketing strategies, tips and techniques please visit http://wwwMarketingBeyondAdvertising.com
Views: 279 MarketingBeyondAds
How to Increase the Value of Your Business
 
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For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/increase-the-value-of-your-business In this video, I get into ten things you can do to increase the value of your business. But before I do that, to put things into perspective, let's take a look at profit vs. value. Profit Vs. Value - 0:40 How to Increase the Value of Your Business - 1:04 #1: Technology - 1:16 #2: Focus - 1:53 #3: Systems - 2:40 #4: Strategic Partners - 3:32 #5: Recurring Revenue - 3:52 #6: Supporting Cast - 4:09 #7: Data - 5:41 #8: EBITDA vs. Need- 6:11 #9: Subscribership and Distribution - 7:45 #10: Stay Hands On - 8:26 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 50145 Valuetainment
Social Values & Cross Cultural Factors in Consumer Behavior - Prof. Lynn R. Kahl
 
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Watch more lectures from the business and marketing collection: www.hstalks.com/go. Topics Covered: -Importance of social values in marketing -Product mean-end chains -List of values -Values over time -Conclusions
understanding consumer behavior, consumer behavior definition, basics, and best practices
 
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understanding consumer behavior, consumer behavior definition, basics, and best practices. a diverse and fascinating array of factors influence even the simplest buying decisions. understanding the driving forces behind why your customers buy from you—or opt for a competitor's product—can empower you to reach key consumers. in this course, we take a deep dive into the internal and external forces that influence consumer behavior. first, learn the importance of consumer behavior in helping us understand when, why, and how purchasing decisions are made. we share how factors such as color, shape, and sound influence our perception of brands and products. we discuss gender identity and products geared towards different genders, as well as how consumer lifestyles, values, and attitudes affect product preferences. we also go into external influences on consumer behavior, covering how groups make decisions and how ideas spread. finally, we explore the role emotion plays in purchase decisions, and how you can structure messages to maximize persuasion. course topics include: sensory marketing as a strategic tool, how gender identity can affect product choice, personality and brand image, decision-making in groups, retailing as theater, how ideas spread through the market, persuasive communications, and influencing consumer behavior.
Value Chain Analysis Explained
 
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Michael Porter's Value Chain Analysis can get complicated; particularly when applying the concept to services businesses. Watch this video for a straightforward 3-step process that can help you enhance your customer's value.
Views: 167117 Soma Datta
E880 Tina Sharkey CEO Brandless disrupts retail w/ products reflecting consumers' values not brands'
 
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SIGN UP FOR TWIST EPISODES MAILING LIST: http://bit.ly/twistemail E880: Brandless CEO & Co-founder Tina Sharkey (prev., iVillage, AOL) shares how her ecommerce platform eliminates inefficiency, builds community & disrupts retail with products reflecting the values of consumers, not brands; shares insights from early internet, creating a culture of intention, raising $240m from SoftBank Vision Fund & more Follow us on... Twitter: http://twitter.com/twistartups Jason's Twitter: http://twitter.com/jason LAUNCH Twitter: http://twitter.com/launch Instagram: http://instagram.com/twistartups Jason's Instagam: http://instagram.com/jason LAUNCH Instagram: http://instagram.com/jason Connect with Jason on LinkedIn: https://linkedin.com/in/jasoncalacanis/ Show notes: 0:46 - Jason introduces Tina Sharkey and her journey to Brandless. 2:22 - Tina discusses the motivation behind Brandless, why there is a distrust with older brands and Brandless’ values 8:35 - Stocking and choosing items at Brandless 11:37 - Jason thanks sponsor Carta. Visit carta.com/twist to receive Carta’s cap table software and a free 409A valuation! 13:48 - Creating a “Brandless Box”, and how and why Brandless bridges content and community 17:37 - Competing with big e-commerce brands like Amazon and Amazon Basics 20:01 - Roadmap for Brandless - subscribe and save and how it will work, how products and packaging will be made environmentally friendly 23:56 - Maintaining a safety and quality integrity in the supply chain the rigorous process to become a Brandless partner 26:19 - Jason thanks sponsor Skillshare. Visit skillshare.com/twist and get two months for just $0.99! 28:30 - The benefits of pop-up shops and the future of retail 34:19 - The importance of community-centred values and kindness at Brandless, and how purpose drives the bottom-line 36:14 - Jason thanks sponsor Four Sigmatic. Visit foursigmatic.com/twist or use discount code “twist” to receive 15% off! 38:32 - The impact of Amazon Prime on consumer behavior, and how it differs from Brandless 45:29 - Questions from listeners: Is Brandless open to partnerships, producers per product, reusable coffee cups 50:05 - Tina gives a tour of the website 53:19 - Tina talks about marketing strategies at Brandless, and shares why D2C is not a channel 56:30 - How Brandless raise money and how that changes running the company, and Brandless image on social media 1:04:41 - The responsibility of the tech industry and it’s connections (Saudi Arabia, Google’s search engine for China)
Views: 3531 This Week In Startups
Consumer Goods Club (CGC) Best of Blog Series (BOBs) - "The Value of Happyness"
 
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Video Blog series of the best blogs of Consumer Goods Club (CGC). Originally written by industry and management top experts exclusively onhttp://www.consumergoodsclub.com - A leading global business network for professioanls of the consumer goods, retail and wholesale industries.
Views: 18886 Consumer Goods Club
Now Foods | History, Products, & Values - Brands We Love!
 
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NOW Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day. Find them here: http://luckyv.it/2mCfy09 About LuckyVitamin: For those leading active, healthful lives, LuckyVitamin is the inspirational and supportive source for products and knowledge dedicated to helping everyone on their journey towards happy wellness. Visit http://luckyv.it/29kevwh (LuckyVitamin.com) to learn about healthy living and shop thousands of health and wellness products at great prices.
Views: 802 LuckyVitamin
How to Brand Yourself/Business, Define Your Values and Standout in Your Market | Dan Martell
 
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How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 55943 Dan Martell
Which Values Drive Customer Obsession?
 
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Sharyn Leaver shares 3 consistent key values that customer-obsessed organizations practice.
Views: 2974 Forrester
Impact of Cultural Values on Customer Service
 
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Unit 9 video: The Impact of Cultural Values on Customer Service-- Created using PowToon -- Free sign up at http://www.powtoon.com/join -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 839 Jessica Blaisdell
Values Linking In A Sales Conversation
 
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Values are things that are missing in people's life. People do not want to fill what already filled in their life. A boy that never had a money, value money so much.They do anything just to make money. When it comes to a sales conversation & linking a product to your customer values this is what is going to drive them to buy. It is talking about what is most valuable to them. Now if you are selling products and someone value family heaps, you have to talk about why your product is going to benefit their family. The quickest way to identify customer values is what they talk about a lot. Try linking your product/service to your customer values now! Follow JD on his Social Media Accounts Facebook: https://www.facebook.com/groups/TheIndependentClosers/ LinkedIn: https://www.linkedin.com/in/jordan-d-urbano/ Twitter: https://twitter.com/jdcoachingau Instagram: https://www.instagram.com/jordandurbano/?hl=en Website: www.jordandurbano.com ITunes: https://apple.co/2HVUSIv Youtube Channel: https://bit.ly/2DTDqRx
Views: 19 Jordan D'Urbano
Customer Service Values for Your Hospitality Property | Ep. #116
 
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Do you think the quality of your customer service is important for your hospitality property? Your hotel, resort, inn or bed and breakfast. Any business can offer good or basic customer service but what do your guests expect and how can you fulfil their expectations? Give me a few minutes – and I’ll share with you wonderful tips for great customer service. https://keystonehospitalitydevelopment.com/6-day-challenge-log-in-here/ Log in here to see what exclusive hospitality professionals are using Welcome to another edition of hospitality property school. I’m your instructor, Gerry MacPherson. If you have been an owner/operator of a hospitality property for a while, then you might have seen the average hotel occupancy rate fluctuated dramatically over the past couple of years. There has been no guarantee of consistent repeat business. You may have welcomed new customers, hoped they would enjoy their stay and maybe someday return but have you been asking yourself these questions. How can I get them to return? And if your customers don’t return …Why? You want to ensure that your customers have a wonderful experience at your property and avoid disappointing them by only fulfilling the basics. Here are some of the reasons guests might not return, according to a study conducted by the Research Institute for Leisure and Tourism. • 1 % because of death • 3 % because of move • 5 % because of change of habits • 9% because of the wrong price policy • 14% because of lack of product quality • 68 % because of lack of service quality Well, if you can say … “We only offer quality service, none of these other factors apply and our occupancy rate is always 90% of better” …then your business is in perfect shape and you need not read any further. If this is not the case… Then you might be interested in how both unhappy and happy customers might describe their experience at your property. • 1 unsatisfied guest tells 10 other persons about it • 1 satisfied guest brings 3 new guests • Delighted guests spend 5 times more money “I know my guests and if they were unsatisfied with their experience, they would complain.” WRONG! Statistically, only 4 out of every 100 guests complain and up to 75 % will choose your competition for their next stay. Only 8-20 % stays loyal despite their dissatisfaction. So what does this all mean? ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY CONSULTING: https://keystonehospitalitydevelopment.com/KHDC116 ⇒ And don’t forget to join the “6 Day Challenge” here: https://keystonehospitalitydevelopment.com/6-day-challenge-log-in-here/ RESOURCES & LINKS MENTIONED IN THIS EPISODE: The Keystone HDC Training Tutorials https://courses.keystonehospitalitydevelopment.com/ Customer Service Guideline download https://keystonehospitalitydevelopment.com/customer-service-guidelines-download Join our community in “The Hospitality Property School Group” –Check it Out for One Full Week for Only $1 http://keystonehospitalitydevelopment.com/membership-site __________ TWEET THIS VIDEO: https://bit.ly/2py42CT __________ Say hi on social: Facebook: https://www.facebook.com/KeystoneHDC Twitter: https://twitter.com/KeystoneHDC Linkedin: https://www.linkedin.com/company/keystone-hospitality-development Listen to The Hospitality Property School PODCAST here: https://keystonehospitalitydevelopment.com/itunes-podcast https://youtu.be/yCFHtOt2aXE
Views: 43 Keystone HDC
BIOLINE: Vision & Values
 
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Bioline is a fast paced growing company our goal is to bring new products and innovations around to our customer around the world. To do this we have Vision that we adhere to as a company, which is "Unravelling DNA to Enable your Discovery" in both research and industrial applications for our customers around the world. That vision is very important to us because we want to provide you with the best products and the best technology to enable your discovery, your research, to be done at a level of high quality. To achieve our goals, we follow 5 key Values: Integrity, Team Work, Passion, Courage and Fairness. To learn more about us and what we can offer to your research visit www.bioline.com
Helping Consumers Buy Products that Reflect their Values; How Google's Mobile...
 
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Google Tech Talks February, 8 2008 ABSTRACT Internet searching and advertising increasingly plays a role in consumer decisions and purchases, yet pertinent information for making value-judgments is currently awkward to ferret out and certainly not universally accessible or useful. There is rarely a feedback loop aligning vendor or manufacturer's environmental, social or governance policies with a shopper's values, so shoppers, over time, rarely cause industries to change their behavior. There needs to be a way for shoppers to aim their purchasing power at achieving social values of highest regional priority. There needs to be a way to accumulate and redeem "social values rewards". What's missing is timely and impactful analysis of a candidate purchases' impact on the Shopper's family, region and planet (expressed according to their values), so that the purchaser can more easily make informed purchasing decisions. With some modifications to Google ads and Google product search, Google could solidify the feedback loop and help consumers, by their actions, build a greener and better world. Speaker: Bruce Cahan Bruce B. Cahan, President Urban Logic, Inc. (a nonprofit organization) Email: [email protected] Bruce Cahan is an Ashoka Fellow, a social entrepreneur, a non-residential fellow of Stanford Law School's Center for Internet and Society, a lawyer, and a banker. In 1989, a steam pipe exploded outside his apartment building, spraying the neighborhood with 220 pounds of asbestos wrapping in an 18-story geyser of steam for several hours. After that, Bruce foresaw New York City's need for geospatial preparedness, and founded Urban Logic, a New York nonprofit, to make America's cities safer and sustainable. Bruce convinced New York to fund and build a multi-agency GIS basemap. As a bond lawyer, he found $20+ million in the City's capital budget to pay for its GIS utility. NYC's basemap was completed just 6 months before the tragic events of September 11th, 2001, and aided in coordinated response and recovery. In the months after September 11th, Bruce joined others at the City's Command Center to organize and staff its Emergency Mapping and Data Center. His team supplied the Mayor's Office, Fire, Police, EMS, military, public health, environment, news and other groups with up-to-date maps of rapidly changing conditions at Ground Zero and throughout Manhattan. Bruce was the catalyst for deploying OpenGIS' SensorWeb project to monitor environmental conditions citywide, and other innovations. Taking 9/11's lessons, Bruce designed the federal OMB's I-Team Initiative to strategically plan and implement spatial readiness across 49 states. Bruce's knowledge of finance, law and organizational barriers to spatial awareness and urban innovation comes from researching and writing major studies for the federal government, including . Financing the National Spatial Data Infrastructure (FGDC 2000) . Aligning Investments in Environmental Monitoring and Management Information Systems (EPA 2002) . The Value Proposition for GeoSpatial One Stop (OMB 2004) . A Regional Portfolio Investor's Toolkit (USGS 2006) In 2005, Bruce moved to Silicon Valley to organize two market-driven mechanisms that support urban sustainability. The first he calls the Means MeterTM, a tool for socially-purposeful consumers to buy products that reflect their values. The second is a bank that amplifies the sustainable impacts of Means MeterTM consumers and their vendors. The bank will reward choices that grow Sustainable ResiliencyTM. Bruce's bank would serve consumers, businesses, NGOs and governments. The bank would offer credit, insurance, investment and merchant banking services, and scale pricing and interest rates based on each customer's impact on Sustainable ResiliencyTM. Bruce graduated from The Wharton School of the University of Pennsylvania and Temple Law School. Bruce practiced law for 10 years with Weil, Gotshal & Manges in New York, where he specialized in structuring and negotiating complex corporate, bond, creditor's rights and real estate finance and ot...
Views: 9216 GoogleTechTalks
Amazon's 14 Leadership Principles via Jeff Bezos
 
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Amazon Interview Coaching: http://www.amazoninterview.coach/index.html#services --- 1. Customer obsession: start with the customer and work backwards; work vigorously to earn and keep customer trust; pay attention to competitors, but keep obsessing over customers 2. Ownership: think like an owner, long term and don’t sacrifice long-term value for short-term results; act on behalf of the entire company, not just for your own team; never say “that’s not my job" 3. Invent and simplify: expect and require innovation and invention from your team and always find ways to simplify; be externally aware, always look for new ideas from everywhere, and don’t be limited by “not invented here" 4. Leaders are right a lot 1:52 : you have strong judgment and good instincts; you seek diverse perspectives and work to disconfirm your beliefs 5. Frugality 3:50 : accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense 6. Hire and develop the best 5:01 : raise the performance bar with every hire and promotion; recognize exceptional talent, and willingly move them throughout the organization; develop leaders and take seriously your role in coaching others 7. Earn trust 5:05 : listen attentively, speak candidly, and treat others respectfully. Be vocally self-critical, even when doing so is awkward or embarrassing; leaders do not believe their or their team’s body odor smells of perfume; benchmark yourself and your team against the best. 8. Insist on the highest standards 7:42 : you have relentlessly high standards - many may think these standards are unreasonably high; you are continually raising the bar and driving your team to deliver high quality products, services and processes; defects do not get sent down the line and problems are fixed so they stay fixed 9. Bias for action 11:34 : speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking. 10. Learn and be curious 11:34 : you are never done learning and you always seek to improve; you are curious about new possibilities and act to explore them 11. Have backbone. Disagree and commit 13:26 : respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting; have conviction and be tenacious; do not compromise for the sake of social cohesion; once a decision is determined, commit to it. 12. Dive deep 13:26 : operate at all levels, stay connected to the details, audit frequently, and be skeptical when metrics and anecdote differ. No task is beneath you. 13. Think big 16:04 : thinking small is a self-fulfilling prophecy. Create and communicate a bold direction that inspires results. Think differently and look around corners for ways to serve customers. 14. Deliver results 16:04 : focus on the key inputs for your business and deliver with the right quality and in a timely fashion; despite setbacks, rise to the occasion and never settle
Views: 292164 Dan Croitor
Creating Custom Values
 
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It can be a useful tool to set up Custom Values in the case that you are likely to use a range of emails for a Customer / Vendor throughout Document Delivery. For information on this product and other Clever Dynamics Products visit our website at: https://www.cleverdynamics.co.uk To view full product guidelines, visit https://docs.cleverdynamics.co.uk
Views: 6 Clever Dynamics
Connect minds on value- GF MS European team meeting 2018
 
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230 GF Machining Solutions employees from Product Management, Sales, Marketing and Customer Services met in Spain to prepare for this year’s challenges . The event was a great experience to strengthen teamwork to GF values: We Put Customer First ! We do what we say ! We reward performance ! The Team is ready to support our customers all over Europe and South America.
Benefits vs. Features: Marketing and values
 
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Why does a customer buy one product over another? Why does your boss choose one proposal over another? Learn about the power of the core and emphasize benefits to persuade for change.
Views: 3686 Soma Datta
Understanding The Problem Behind The Problem - Landing Customers Before Having A Product
 
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Click here for full course playlist: http://www.youtube.com/playlist?list=PL7x45KHuu46kgBIgBFnyUU9WPliMFa4u9 Creating a product can be stressful and expensive, and there's no guarantee it will sell. What if you could secure customers before your product even exists? Sound too good to be true? It's not. Many companies are employing this method for testing new products before bringing them to market. Let Ryan Ferrier, the President of the 60 Day MBA program, walk you through every step you need to know for testing your product before it's even built. Learn how to understand what your customers want, and THEN build it for them. For more information and resources, be sure to check out http://www.docstoc.com. There you'll have access to an array of valuable tools to help you start and grow a business. And for additional video courses, check out http://www.docstoc.com/courses.
Views: 677 docstocTV
General Mills Uses TIBCO Spotfire to Improve Brand Value, Customer Interactions, and Loyalty
 
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General Mills wins a TIBCO Trailblazer Innovator award for its use of Spotfire to deliver world-class collaborative analytics and reporting applied to product delivery, brand, customer interactions, and loyalty.
Views: 3979 TIBCOSoftware
Customer intimacy - Brand values - Renault Trucks
 
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The brand values and the brand promise define what customers should expect from all interactions with our products, services and people. They produce emotion that create the difference and shape the image customers have of Renault Trucks. For this very reason, it is key that people working with our brand are sharing the same understanding of our values. Renault Trucks has three brand values: Robustness, Customer Intimacy and Commitment. They are valid whatever the job, in touch or not with our final customers. Metaphoric films explain the Renault Trucks Brand Values. The context chosen has no link with our industry so that each and every one can appropriate on his own the reality covered by each brand value. This means no trucks, no drivers, no customers. A speed skiing team to illustrate Customer intimacy: by observing, analyzing and understanding the speed skier needs, the team provides support, advice and gears to help the skier enhance his performance. Renault Trucks on YouTube: http://www.youtube.com/user/RenaultTrucksCom/ Renault Trucks on Facebook: http://www.facebook.com/renaulttrucksdeliver Renault Trucks on Twitter: http://twitter.com/renaulttrucksco Renault Trucks on Google+: https://plus.google.com/115659492242782666394 http://www.renault-trucks.com/
Lookup values across multiple worksheets: VLOOKUP / INDEX MATCH in Excel
 
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In this Excel tutorial I show you how to lookup values from multiple Excel Sheets or tabs. In Excel it's relatively easy to lookup values in one specific tab. But how do you lookup values in multiple tabs using just one single formula? In the video, I show you different versions of getting this done. One version uses VLOOKUP and direct worksheet and cell references. The other version uses INDEX & MATCH and Excel table names and references. The key here is the INDIRECT function which acts as the messenger which returns the correct address to the different lookup formulas. Of course, you can apply this (indirect) method inside other formulas. 🡻 Download the workbook here: http://www.xelplus.com/lookup-values-across-multiple-worksheets-excel/ Links to related videos: VLOOKUP explained ► https://youtu.be/E7gQ-PgYkMc INDEX MATCH Basics ► https://youtu.be/F264FpBDX28 INDIRECT explained ► https://youtu.be/GUClkvJ7Gag ★ My Online Excel Courses ► https://courses.xelplus.com/ ✉ Subscribe & get my TOP 10 Excel formulas e-book for free https://www.xelplus.com/free-ebook/ EXCEL RESOURCES I Recommend: https://www.xelplus.com/resources/ Get Office 365: https://microsoft.msafflnk.net/15OEg Microsoft Surface: https://microsoft.msafflnk.net/c/1327040/451518/7593 GEAR Camera: https://amzn.to/2FLiFho Screen recorder: http://techsmith.pxf.io/c/1252781/347799/5161 Microphone: https://amzn.to/2DVKstA Lights: http://amzn.to/2eJKg1U More resources on my Amazon page: https://www.amazon.com/shop/leilagharani Note: This description contains affiliate links, which means at no additional cost to you, we will receive a small commission if you make a purchase using the links. This helps support the channel and allows us to continue to make videos like this. Thank you for your support! #MsExcel
Views: 143892 Leila Gharani
Values Add Value to Food Buys, From Whole Foods to McDonald’s
 
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“Values matter.” That’s the slogan that Whole Foods has chosen for its first national brand marketing campaign. The message is, Whole Foods provides value to its customers through the values the company uses to select the food products on its shelves. That is, values for money in shopping for groceries is as important as bargain pricing, which Whole Foods is not known for. The company believes that consumers will find that value in the increased information it provides about where the food comes from, and how it was grown, raised, and made. Whole Foods is serious about getting out this message. The campaign’s budget is estimated at between fifteen and twenty million dollars. It’s the latest example of what Madison Avenue calls variously “conscious capitalism,” “cause marketing,” and “purpose marketing.” It’s an appeal to customers to support food companies that operate in a socially responsible manner. Other food companies are carrying out similar campaigns, including Panera Bread, Chipotle, and McDonald’s, which launched a campaign last week to improve how consumers think about the quality of its food. The ultimate goal of these and other efforts is to make the socially responsibility of a brand an integral part of its identity and its equity. If it works, it’s proof yet again that adding values can add value to the bottom line. I’m John Howell for 3BL Media. © 2014 | 3BL Media | All Rights Reserved
Views: 89 3BL Media
Excel Magic Trick #184: Setup Database in Excel
 
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See how to create a simple database in Excel using the List or Table feature. A simple database can be created in Excel using the Excel 2003 "List" feature or the Excel 2007 "Table" feature. Fields names must be in first row (no blanks). Records are in rows (no blanks). Other data in the sheet cannot be next to the Table/List (at least one blank row or column between other data and the Table/List Keyboard shortcuts: Excel 2003 List: Ctrl + L. Excel 2007 Table: Ctrl + T. The ranges are dynamic: formulas, pivot tables, charts will all automatically update
Views: 936965 ExcelIsFun
Restricting customer purchase based on order value
 
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Sometimes as a store owner, it becomes exptremely expensive for you to ship your products if the order value is too less. That's why J2Store allows you to set a minimum order value for the purchase. J2Store's Minimum Order Restriction app lets you set a minimum monetary value for an order. If a customer makes a purchase that's lesser than this threshold value, the order will not be processed. Learn how to do this on your store Visit our site here: https://www.j2store.org Download our extension here: https://www.j2store.org/extensions/apps/minimum-order-restriction.html
Views: 70 j2store
Combo box value depends on the selection of another combo box in Access
 
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Related Video: Load Combo Box Value with First / Last / Previous Selected Value at: http://youtu.be/b-UzODHOrXw
Views: 195343 Nana Sara
A Company Built on Shared Values
 
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Baldwin Richardson Foods Company is a leading manufacturer of custom ingredients for the food and beverage industry. Serving the Industrial, Foodservice, Retail and Private Label market segments, the company combines its formulation expertise, unique packaging options and flexibility in custom product development with state-of-the-art processing capabilities to meet the needs of its customers within consumer packaged goods (CPG) and quick service restaurants (QSR) channels. As a full development partner from product concept to commercialization, Baldwin Richardson Foods' formulation strengths focus on controlled water activity fillings, ice cream toppings and fruit preparations as well as beverage syrups and savory sauces. The company has expertise in value-added product development in a wide variety of finished good applications including bake-stable and shelf stable products that can be hot or cold filled depending on customer formula requirements. Baldwin Richardson Foods’ extensive packaging range provides its customers with options to meet nearly every packaging requirement from portion control pouches and cups to both rigid and flexible recyclable totes and drums. The company is headquartered in Frankfort, Illinois with manufacturing and distribution locations in Macedon and Williamson, New York. For more information about Baldwin Richardson Foods, please visit www.brfoods.com.
How to import products and product field values using csv file (Odoo)
 
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in this tutorial i've covered how to import new products in OpenERP odoo. I've covered aswell how to import field values to an existing products. Contact me on: facebook: www.facebook.com/reda.pureskill gmail: [email protected]
Views: 259 Reda Pureskill
Interview Question: Tell me about a time you handled a difficult situation
 
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You'll definitely encounter this question during your next interview, so make sure you know how to answer it! For more career tips, visit http://careerly.co
Views: 2002848 Careerly
Luxury Market Trends and Values
 
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Renato Mosca in this presentation in the Netherlands, gives an outline of the state of luxury business worldwide, what the experts indicate as trend and which are the key markets. Today the luxury business is worth around 212 billion € and it is expected to grow also in 2013. Emerging markets are playing a big role in this development. The value given to a luxury product from a customer coming form an emerging market and from one coming from a mature market is completely different. In store, the sales ambassadors should adapt their selling styles to enhance the customer experience and meet( or even better go beyond) customer expectations. "TRAINING LUXURY" is specialized in training programs aimed to achieve excellent customer experience and business increase in retail. For us " Training Luxury" means to prepare people in the retail and service areas to exceed customer expectations. Leadership and Management Training, Luxury Sales Training and Retail Management. Coaching and organizational consulting at interantional level. www.trainingluxury.com
How To Attract More Guests By Connecting with Their Values: Values Based Marketing Strategies
 
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Tourism business owners, sales and marketing managers often struggle to maintain a steady stream of new customers and keep existing ones coming back. They are constantly challenged with trying to determine the best ways to invest their marketing dollars. Cultivating and communicating a story that connects with the values of your guests can enhance your marketing messages and provider a greater return on your marketing investments. * 75% of consumers want a more responsible holiday * 80% Would be more likely to purchase a product from a company that reports the results of its CSR policy When selling products or services, values-based marketing is an appeal to a customer's values and ethics. It shifts marketing from a product-centric approach to a customer-centric one. In this session we will introduce concepts and ways to attract new guests by weaving a credible and authentic values-based story into your advertising and promotions.
Economics For Entrepreneurs: Empathy (Understanding Customer Values)
 
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What's inside your customer's head? It's the betterment question: "My life would be better if....." But they can't bring that future into being. Entrepreneurs do it for them. Entrepreneurs imagine that future, then design the better product or service to achieve it, and deliver it - and the better life that goes with it - to customers.