To hold the attention of a millennial audience driven by social media, experiences need to be unique, live, and interactive. Layne Braunstein, Chief Creative Officer at Fake Love, describes how he holds the attention of fickle audiences for global brands. Layne is an award-winning creative and futurist, known for his focus on experimental design and post-digital storytelling. As co-founder and CCO at Fake Love, now a New York Times company, Layne leads the conceptual creative practice. He helps to set the vision and tone for clients, defining a platform and overseeing all the cross-media execution. Layne has led groundbreaking global campaigns for brands such as Google, Levis, Microsoft, Virgin, Amex, M·A·C, Air Force, Marc Jacobs, Bacardi, Lexus, Coke, MTV, Samsung, Heineken, Universal, Acura, VICE, The New York Times, and Nike. Layne’s company Fake Love is the recent recipient of the Adage Small Agency of the Year NE and has become part of the Inc. 5000. Other awards include the 2016 Gold Clio for Experiential in Music, 7 Cannes Lions, including a Cannes Lion Grand Prix; as well as a Golden Pencil One Show award and some more Clios. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 9249 TEDx Talks
Experience marketing or experiential marketing is emotionally connecting customers through sensory triggers to love a product or brand. By developing a positive neuro- association with an experience customers choose brands that give them an experience. The future of offline retailing is experience. This video contains several examples to Experiential Marketing. Also watch 8 innovative marketing ideas https://youtu.be/Q8FjdVP4Qn0
Views: 100690 Positive Revolution
https://www.lovecreativemarketing.com/ Love Creative Marketing will get your target audiences engaged in live brand experiences that create long-lasting and meaningful connections. Subscribe to our channel for more experiential marketing updates. Jessie J explains her experience.
Views: 11055 Love Creative Marketing - Guerrilla - Staffing & OOH
http://www.4eon.net/experiential-marketing/ Nike used 3D projection mapping for an experiential activation, this promotion was to launch nike's newest flexible running shoe. This creative consumer activation lets people who passed by podium lit up with lights, pick up the shoe and were encouraged to twist and bend it, and as they did the huge red warehouse building flexed and moved with it. This was an incredible consumer activation.
Views: 38997 4 EON Inc Experiential Event Marketing Agency
Ryan has $15,000 to learn everything he can about marketing and branding. In Episode 6 of Ryan Learns Something, Ryan learns about experiential marketing. Follow Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 In his ongoing pursuit of branding and marketing expertise, Ryan tackles a hairy topic: guerrilla marketing, aka experience, experiential, or engagement marketing. He reads a few chapters in some books on experiential marketing, but soon ditches those to explore the best-of on YouTube: flash mobs, punny pranks, and travel stunts. Ryan then embarks on a short journey to Los Angeles, to explore the roots of guerrilla marketing—graffiti—and to meet with BeCore (after some chicken and waffles, of course) one of the leading experiential marketing agencies in the country who specialize in building branded experiences for our most beloved brands (think Nike, RedBull, and MTV). They share their expertise with Ryan, teaching him about their process, how they measure success, and the biggest questions brands should be asking before they do their own experiential campaign. Finally, Ryan finds out what it’s like to do his own experiential marketing experiment- when he puts on a gorilla suit and takes to the city with a hoverboard and a little red wagon. Get access to Ryan's learning pathway with all the resources he used to learn in this episode: https://degreed.com/ryanlearns About Ryan Learns Something: What can one person really learn on their own? Degreed has given Ryan $15,000 to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as he explores what it really takes to learn something. Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 Watch more Ryan Learns Something: Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg Episode 3: Ryan Learns About Brand Identity: https://youtu.be/eX39RNrx-eQ Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4 Episode Credits: Special Thanks to: -The team at BeCore Learner, Director of Photography, Videographer: Ryan Baylis Producer: David Milton Johnson Producer: Caitlin Probst Assistant Producer: Cate Williams Art Direction: David Milton Johnson Designer: Caroline King Motion Graphics: Adam Forbes Sound: TJ Nokleby Ryan’s Learning Resources: Books: Guerrilla Marketing: Cutting-edge strategies for the 21st century: https://www.amazon.com/Guerrilla-Marketing-Cutting-edge-strategies-Levinson/dp/B00DO8WQF2 Experiential Marketing: https://www.amazon.com/dp/1119145872/ref=cm_sw_r_tw_dp_x_6OEezbFMBQ1N4 Winning the Story Wars: https://www.amazon.com/dp/1422143562/ref=cm_sw_r_tw_dp_x_9OEezb2D3Y3JM Contagious: Why Things Catch On: https://www.amazon.com/dp/1451686579/ref=cm_sw_r_tw_dp_x_bPEezbF6J0SGC Classes: Guerrilla marketing school on Udemy: https://www.udemy.com/guerrillamarketingschool/ Videos: How to Get Your Ideas to Spread: https://www.youtube.com/watch?v=xBIVlM435Zg Podcasts: The Fizzle Show, Episode 89: Zero Budget Marketing: https://itunes.apple.com/us/podcast/zero-budget-marketing-growth/id656726654?i=1000351335637&mt=2 CES 2015: The Convergence of Advertising and Experiential Marketing: https://itunes.apple.com/us/podcast/convergence-advertising-experiential/id945694183?i=1000326164858&mt=2 Articles: http://www.fastcocreate.com/3023156/viral-alien-jellyfish-actually-a-guerrilla-marketing-hoax-if-you-can-believe-that http://adage.com/article/agency-news/experiential-marketing-measured/291972/ http://www.adweek.com/news/advertising-branding/5-experiential-marketing-activations-sxsw-you-need-see-170242 http://learn.infusionsoft.com/marketing/advertising/guerrilla-marketing-strategies-for-small-businesses/ Episode Research: http://www.billboard.com/artist/303280/gwen-stefani/chart http://www.chiquitabananas.com/kids-child-bananas/fun-chiquita-quiz.aspx https://www.amazon.com/Experiential-Marketing-Secrets-Strategies-Greatest/dp/B01E1T0K3C https://www.youtube.com/watch?v=316AzLYfAzw http://www.popsci.com/science/article/2011-01/fyi-how-much-can-human-body-sweat-it-runs-out http://www.atlasobscura.com/articles/in-a-city-of-murals-the-simplest-one-stands-out https://en.wikipedia.org/wiki/Roscoe's_House_of_Chicken_and_Waffles About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned in this episode. Find out more about Degreed here: http://goo.gl/iKOMXo
Views: 168303 Degreed
The event where brands educate, interact and reveal. In our 8 years, Fervent Events has created everything from pop-up shops to national tours for individual clients. Now we are utilizing our experience and expertise to create our own event, aimed at millennial's, for multiple brands to attend. Millennial preferences are clear: They don’t just want to buy, they want to interact and engage with products and brands on an authentic and personal level. Immerse is a pioneering event in Canada, which will create this. May 2019
Views: 564 FerventEvents
To all see winners in the Experiential category, visit: http://bit.ly/2Rk9Yfn D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.
Views: 2742 D&AD - Creative Advertising, Design and Digital
https://lovecreativemarketing.com/ Love Creative Marketing is the leading agency for creative promotional marketing campaigns. Visit our site to see our other campaigns or subscribe to our channel to be up to date on future projects.
Views: 11483 Love Creative Marketing - Guerrilla - Staffing & OOH
I have compiled some of the best examples of experiential marketing in the above video.
Views: 135602 Disha Kanchan
www.silverspurmarketing.com TV commercial quality videos to marketing your company or organization. We created this visually appealing video to showcase a global liquor brand Patron. This video is an example our our work on how we can best utilized video marketing to showcase a popular consumer brand. Silver Spur is Denver's premier video marketing production team. We help leverage brands that will build new audiences. Learn more about Silver Spur Marketing and connect here: https://www.linkedin.com/co... https://www.facebook.com/Si... http://instagram.com/silver... https://www.linkedin.com/co... Silver Spur Marketing 722 26th Street Denver, Colorado 80205 303-296-1255 [email protected] https://www.youtube.com/edit?o=U&video_id=c595SMc7pFw&feature=vm
Views: 2688 Silver Spur Marketing
This video is a part of our Branding Roundtable No. 32 - Branding in IRL. Contributing editor, Chuck Kent, sits down with William Rosen, CEO of VSA Partners and co-author of the new book The Activation Imperative. Download the full (and free) roundtable on Brandingmag (https://www.brandingmag.com/2017/07/04/brands-irl-branding-roundtable-no-32/), which includes Rahmin Eslami, VP, Creative at Hornall Anderson and Dustin Longstreth, Chief Marketing and Strategy Officer of CBX.
Views: 523 Brandingmag
How can you get as many customers as possible to try on the new sports shoe from adidas in the shop and experience its exceptional sole?! By using the newly developed Winning Wheels® shoe promotion from aktionspotenzial – that's how! The combination of the tried and trusted Winning Wheels® promotion along with the specially made shoe box scanner led customers into the shop – and straight to the new product from adidas: the new Ultra Boost! More information about the Ultra Boost: http://www.adidas.com/us/ultra-boost-shoes/S77417.html The most important thing was that ALL participants got the chance to experience the shoe's special walking sensation! A prime example of experiential marketing in which customers directly experience the product on their feet! Point of sale marketing references: http://www.aktionspotenzial.com/reference-projects/pos-marketing.html The result? The shop was the number one attraction and was deliberately sought out by loads of customers – customer traffic was visibly improved and the turnover gave the shop managers something to smile about! Interested in new sale promotion ideas? Call us: [email protected] +49 (0) 231 425775-0 http://www.aktionspotenzial.com
Views: 19461 aktionspotenzial
From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers. Full story: http://www.campaignasia.com/Video/404308,watch-the-future-of-the-five-senses-in-experiential-marketing.aspx
Views: 4631 CampaignAsia
There has been an automotive industry shift from traditional mass communication efforts to the need for experiential marketing events. During these events, consumers actively participate in the marketing effort. The events are geared to connect the audience with the brand under no pressure and to gain information. Follow Bob Pientrantonio as he explains how GP Strategies leverages experiential marketing events for customers.
Views: 889 GPStrategiesCorp
Experiential marketing is one of the most effective ways a consumer can engage with your brand. If you're looking for ways stand out and be different learn more here: https://www.youtube.com/c/BELLACANVASOFFICIAL Want to try BELLA+CANVAS product yourself? Create an account here: http://bit.ly/2vmsXP1 BELLA+CANVAS: https://www.bellacanvas.com ROWBOAT CREATIVE: https://www.rowboatcreative.com ******The Power of Experiential Marketing******* (0:43) What is live hand jet printing? (1:37) How important is experiential marketing for your brand? We really appreciate all of you who continue to watch our content. Be sure to SUBSCRIBE and hit the bell 🔔 to get our latest! Exciting videos like this one showing you an experiential marketing idea you haven’t seen before are videos we bring you on a weekly basis! Find us across these platforms! Facebook: https://www.facebook.com/bellaclothing/ Instagram: https://www.instagram.com/bellacanvas Twitter: https://twitter.com/BellaCanvasLA #marketing #experientialmarketing #marketinghacks #marketing #bellacanvas #bedifferent #wholesaleapparel #bestblankapparel #rowboatcreative #isslongbeach About this video: In this video, BELLA+CANVAS is at ISS Long Beach 2019 showcasing their new styles for 2019 as well as showing you how to set your brand apart with experiential marketing. Giving your audience a unique experience can be done with setting your brand apart with experiential marketing. Rowboat Creative showcases how using live hand jet printing on t-shirts is one of many ways experiential marketing can work for your brand. If you're in the event marketing space and are looking for new ways to drive traffic than engagement marketing ideas like this can truly help you.
Views: 2604 BELLA CANVAS
Marketing Biz TV presents some of the greatest guerrilla marketing and experiential marketing campaigns of all time. Projections, Shopping Centre brand activation and street marketing. Music by https://www.bensound.com
Views: 1786 MARKETING BIZ TV BY MARVIN FOSTER
From concerts to pop-up coffee shops, art galleries and game worlds come to life, brands are using interactive events to create emotional connections with consumers. Seventy-seven percent of marketers use experiential marketing as a vital part of a brand’s advertising strategies, according to a 2016 study by EventTrack. Engaged consumers spend more, and 65 percent of brands also say that their event and experiential programs are directly related to sales. Subscribe to AList: https://alist.ly/2Qgo4gu Find us on: AList http://www.alistdaily.com http://www.twitter.com/alistdaily http://www.facebook.com/alistdaily IG: @alistdaily http://alistdaily.tumblr.com/ https://www.linkedin.com/company/alistdaily
Views: 486 AList
Looking for a way to to create unforgettable brand experiences? The Sustainable Dance Floor is the ultimate trigger to emotionally connect customers to your brand. It's interactive, innovative and creates positive impact. The Sustainable Dance Floor converts kinetic energy from dancing people to electrical energy, which you can use to power your clients' experience. This video contains several examples to Experiential Marketing executed with our Sustainable Dance Floor at music festivals troughout the world. Be inspired! Visit www.energy-floors.com to find out more. Music: Yør Kultura
Views: 1774 Energy Floors
The preeminent J. Walter Thompson (JWT) strategic brand advertising agency enlisted ALT TERRAIN to produce their Listerine 'Bring Out the Bold' experiential marketing activation event in New York City. The event brought to life a JWT consumer research study that found that Listerine users live bolder, with more vibrant, active lives. Held on the north side of Union Square Park in Manhattan, the event encompassed 5 Listerine 'The Study of Bold' participatory stages with experiential activities ranging from beatboxing to basketball to karaoke. An additional 'The Study of Bold' Listerine-branded mouthwash station was installed for the public to sample throughout the event. The highlight of the event was a performance by Biz Markie at the beatboxing stage. ALT TERRAIN assisted JWT with experiential activation permit planning, location scouting, permit application process, talent handling, event management, staffing, training, security and general event logistics.
Views: 5806 ALT TERRAIN
Experiential marketing, when used to its true potential, is the most powerful tool available to build long-term brand loyalty in consumers. Watch this video and take the first steps to finding out how...
Views: 2107 iD
Social Scene creates online content around brands and services and builds a bridge for on-premise social engagements; we call this experiential marketing. Lets create a content strategy and an experiential (event) concept to better engage your brand with consumers, colleagues, new/existing clients, and/or community/charitable initiatives.
Views: 323 Be Social Scene
Experiential marketing is a form of advertising that helps consumers experience a brand. Learn from PwC how to strengthen your company’s brand as an employer of choice by creating easy to execute experiences and programs that give candidates insight into your organization’s culture. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1s8SWeG
Views: 491 LinkedIn Talent Solutions
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 3509 Intellectual Indies
Experiential photo, video and event activation company HIPSTR partners with companies to become a extension of their event and marketing teams. With blurred lines between digital and physical retail experiences, HIPSTR creates an opportunity to increase social media engagement, marketing touch points and ultimately increasing critical relationships brands have with the public and with their internal associates. Hipstr started in 2013, with a goal to elevate the private events space surrounding photo booths. With a reboot to the concept, and a national foot print, Hipstr has formed a new vision for Digital Activations and reshaped what it means to create an immersive experience with photo and video kiosk. Find out more why the largest Brands in the world are trusting Hipstr to increase engagement and fun at their event. Call or email with the information listed below.
Views: 1159 Hipstr Photo Booth
Brand Activation has evolved as an important tool in marketing and brand management. So, here’s a quick glance on how one can simplify their brand activation process. For more details please visit http://www.insta-group.com/brand-activation-company-india.asp
Views: 915 Insta Worldwide Group
http://www.catchthemoment.com - Catch the Moment makes fan engagements at World Wrestling Entertainment's (WWE) Wrestlemania Axxess come to life...from the development of custom-branded code cards and a custom-branded retrieval website, to consumer data capture, to staffing and running 6 photo activations and a video activation. Jason Polan, Account Manager for LeadDog Marketing Group explains how Catch the Moment made these event marketing solutions work and the staggering brand activation and social media marketing results they provided during the 4-day fan fest prior to Wrestlemania XXVII in April, 2011. Since 1998, Catch the Moment has provided a wide range of cost-effective experiential marketing services to events of all types and sizes throughout the country. We engage your event attendees and ignite your social media. Find out more by calling us at (877) 895-8700 or visit online at http://www.catchthemoment.com
Views: 2543 CatchTheMomentTV
Josh Miles is a caffeine and Twitter addict, and the principal and founder of Indianapolis-based branding firm, Miles Design. His role at Miles Design consists of driving brand strategy, business development, and firm-wide marketing. Josh was recently honored as one of the Indianapolis Business Journal's "40 Under 40", and is the author of the book "Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm". His work includes consultancy to various professional services firms including architecture firms, legal practices, engineering offices, software companies, and startups. Josh lives in Indianapolis with his wife and two ridiculously cute kiddos. B.A., Advertising & Visual Communications Design, Purdue University, 1999 More information at www.tedxpurdueu.com In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 22684 TEDx Talks
http://www.4eon.net/experiential-marketing/consumer-activation/ 4 EON helped Ray Ban with a consumer activation branded event which was inside a military Naval Base in Pearl Harbor. This experiential marketing event was designed to help create product awareness and increase sales for Ray Ban during a branded, in – store marketing experience. The other goal was to get people to try on and take pictures with the new sunglasses frames on. Contact us http://www.4eon.net/contact-us/ Each consumer activation can be held in a number of venues, including, but not limited to; in-store retail spaces, pop-up shops or mobile retail locations. The focus is to engage the consumer and focus their attention on the product, of which they may have been previously unaware . The interactivity of this service, allows your brand to connect the consumer with a greater retail experience and engage them with purchasing incentives, which will increase your overall brand and product awareness.
Views: 4997 VolcomSocerer
Best way to do a product activation is to create memories through amazing experiences. Client: VIVO Product: VIVO Nex ________________________________________________________________________________________________ LIKE - SHARE - COMMENT - SUBSCRIBE To stay updated about the latest experiential marketing solutions _________________________________________________________________________________________________ CONTACT: For business queries, shoot us a mail at: [email protected] or call us at +917530817004 WEBSITE: To explore more experiential marketing ideas, check @ https://tagbin.in/ To get a quote for experiential marketing solutions, check @ https://store.tagbin.in/ Check our blog at https://blog.tagbin.in/ ________________________________________________________________________________________________ FOLLOW US AT: YouTube: https://www.youtube.com/channel/UCnFQSrcSA0bnFZwgJit0O_g Facebook: https://www.facebook.com/Tagbin/ LinkedIn: https://www.linkedin.com/company/tagbin/ Twitter: https://twitter.com/tagbin Instagram: https://www.instagram.com/tagbin_experiential_marketing/ Google+: https://plus.google.com/u/6/118033205607495465551 _________________________________________________________________________________________________ #ExperientialMarketing #ProductActivation #BrandActivation #Marketing #InteractiveMarketing
Views: 400 TAGBIN - Experiential Marketing
ADVGR8 is an Experiential & Event Marketing Agency that combines experience evolving from Sponsorship's, Event Production and Turn-key Activation. We create advertising which focuses on helping consumers experience that drive engagement, innovation, and conversions for your brand and event.
http://www.4eon.net/experiential-marketing/promotional-tours-roadshows/ Mobile and promotional tours are a form of experiential marketing that can allow large brands to build much closer ties with their consumer than can be forged with traditional TV commercials or print advertising. People are more likely to buy your product if they can touch it or try it out. So how do get more people to try out your brand or product? Mobile tours & Roadshows are a valuable marketing tool allowing brands to lay the groundwork in order to establish a positive reputation with their potential consumer base. We come up with and execute customized mobile marketing programs that take your products off the retail shelf and into the consumer’s hands.
Simple Booth sponsored the Austin Startup Crawl and provided HALO's to startups to help them promote their brand and to provide a unique, interactive experience for event guests. Our HALO photo booth platform allowed guests to take stunning photos and GIFs through an exciting experience that the brands were able to control. Guests appreciate the intuitive screen layout and ability to quickly send their photos by email or text message and businesses love the ability to create a custom branded experience from the start screen all the way through to the online gallery. The startups, sponsors and guests were all able to get their own unique value out of using the Simple Booth platform! Set up HALO with an iPad and our HALO App in any location with our custom stand. Capture leads, project a live feed, get real-time analytics and more. You can even sync across multiple iPads. Whether you're in need of a permanent installation, a setup for events, multiple photo booths for an activation, or need a portable solution to take on the road, we've got you covered. _____________________ Simple Booth connects people through social photo experiences with products that are fun and easy to use. Let us help you create, capture and relive events with our unique iPad based photo booth solutions. Learn more at http://simplebooth.com _____________________ Join us: Facebook: http://facebook.com/simpleboothapp Instagram: http://instagram.com/simplebooth Twitter: http://twitter.com/simplebooth _____________________
Views: 8826 Simple Booth
By understanding your brand vision and campaign objectives we will help you create experiences which deliver a lasting connection to your audience. We have organised small events for a handful of people through to expos with 10,000+ attendees. From concept and design through to delivery and data we can ensure you understand the outcome of your activation and your return on investment. We'd love to speak with you about how we can help - http://agency.yada-events.com/
Views: 39 Freshers Festival
"30 years ago, we were laying out multimedia campaigns consisting of 30 second TV spots, outdoor billboards, print ads and direct mail. In those days (actually 1985), I was working with Motorola on push notification. They thought I was nuts!" Read my blog: http://bitly.com/Art-Of-Telling-Stories About Experiential Marketing... Today, consumers have become brand managers themselves with their own following. They can tell the stories sometimes better than the brands. They test, shoot, edit, share and push the brands they like. It's no longer about likes or fans, hell you can buy those by the millions. Your fans are looking for stimulation; they want to be a part of something. Brands today need to create their stories and allow the audience to be a part of that story. About Interactive Marketing... Over the years I've had the opportunity to develop a unique style of marketing. It's called "Interactive Entertainment Marketing." The technique essentially invites the consumer to become part of the campaign. In 2014 I was hired by a transmedia company (Dark Prophet) to develop an original interactive marketing platform called R.I.G. technology (Reality Interactive Gaming).
Views: 158 Jody Sigmund
The campaign was the marketing extension of mainline communication “Change Karo, Save Karo”. There were 6 cities targeted for the campaign- Delhi, Bangalore, Chennai, Hyderabad, Kolkata and Mumbai. We used general consumer interest; a simulation based video game as a platform for consumer engagement for the mall activation. The key consideration to frame the video game is application of Philips LED light, electricity bill plus look and feel of a typical Indian house. The engagement through video game helped consumer to visualize and experience the significant reduction in electricity bill. It eventually helped in successfully placing the brand communication in the consumer mind space. It was a two day event. The campaign witnessed an increase in footfall on the second day of the campaign. More than 4500 experienced the campaign impact throughout the 6 cities. Approximately 2075 people played the Change Karo, Save Karo Game.
Views: 4797 psLIVE India
http://www.xenium.in This video gives a brief about technologies that creates experience among audiences by Xenium Digital. Are you looking for innovative ways to market your Brand? Xenium Digital can provide you with great creative strategy blended with appropriate technology. We create Experience for Brands!!
Views: 11112 Xenium Digital Private Limited
http://www.4eon.net/experiential-marketing/promotional-tours-roadshows/ 4 EON has years of experience designing and managing mobile events, road shows, mobile and promotional tours for some of the largest brands in Italy, United States, Holland, Germany, Asia and all over the world. It takes agility and logistics experience to create engaging, memorable experiences in multiple city stop locations. What ever engaging impact your brand is looking to make, 4EON has been dominating the experiential mobile tour marketing space, whether it is a branding and customizing RV’s, 50 foot trailers, fire engines, buses, trucks, interactive kiosks or even a pop-up environment we have got you covered. We used engagement marketing to hit all the touch points to make this event a personal experience with the fans.
Dynamas helped Coca-Cola Sri Lanka to engage with the young and vibrant shoppers at Majestic City in the season of love by creating and implementing an assortment of innovative and engaging, live brand experiencing activities. This included an interactive digital ‘Coca-Cola expression wall’ where the users can post their Valentine’s message via a wirelessly connected tablet, custom made automatic sliding door and a unique ‘locked door’ that can be unlocked only by inserting Coke, Sprite of Fanta small PET bottle. Contact us for more information: www.dynamas.lk [email protected] 0777574756/0714263609
Views: 6957 Dynamas
ADVGR8 is an Experiential & Event Marketing Agency that combines experience evolving from Sponsorship's, Event Production and Turn-key Activation. We create advertising which focuses on helping consumers experience that drive engagement, innovation, and conversions for your brand and event.
https://www.steelspaceconcepts.com Steel Space Concepts is revolutionizing experiential marketing with converted shipping containers to convey memorable and premium brand experiences. Our Projects: https://www.steelspaceconcepts.com/projects/ Facebook: https://www.facebook.com/steelspace/ Instagram: https://www.instagram.com/steelspaceconcepts_/ Twitter: https://www.twitter.com/steel_space Pinterest: https://www.pinterest.com/SteelSpaceC/
Views: 195 steelspace
The marketing buzzword of 2019 is experiential marketing. Not only is the trend of millennials affinity for experiences over material goods spilling over into other generations, but it is also impacting how marketers interact with consumers. Marketing isn’t just about product plus branding anymore. Every single touchpoint with consumers – from the first ad they see through to the consumption of the product – matters now more than ever. Marketers are tasked with not only pushing products or services but cutting through the clutter to create a fully branded experience. Best-in-class brands are speaking to their consumers through their preferred medium, elevating customer service and creating positive interaction that fosters ongoing loyalty. An emerging vessel of experiential marketing is brand activation through a visual medium. Brand activation means engaging consumers in a memorable way that forms long-term emotional connections. To that end, presented in this video are nine trends we see achieving widespread adoption in 2019. www.SpeedProAffinitySolutionsFL.com
Views: 72 SpeedPro SRQ
Social media influencers will continue to be a part of brand-marketing strategies and using those influencers at in-person events may deliver big returns. Allen Yesilevich, Forbes Communications Council, is VP of marketing and growth at MC2. He is a growth and marketing leader who has helped companies transform their brand identity and connect with their target audiences through impactful and unforgettable human experiences. Learn more: https://www.mc-2.com/ #digitalagency #branding #marketing Listen to the full interview on the Inside Forbes Councils podcast: https://forbescouncils.com/podcast/online-and-offline-brand-marketing/ ---- The Forbes Councils are invitation-only organizations for senior-level business professionals. Not a member? Visit https://forbescouncils.com/ to see if you qualify Follow Forbes Councils on Twitter: https://twitter.com/ForbesCouncils Follow Forbes Councils on Facebook: https://www.facebook.com/forbescouncils/
Views: 474 Forbes Councils
http://www.catchthemoment.com - As a major sponsor of the annual Maxim Super Bowl party at the NFL Experience, Samsung wanted to create an innovative, entertaining, and fun experience for partygoers utilizing Samsung TVs. Catch the Moment provided green screen video technology to plug into a tunnel jam packed with Samsung LCD TVs. Guests were captured walking on the red carpet past a 20 foot green screen. As they entered the tunnel, they could see themselves on the screens in a variety of backdrops- walking on fire, on ice, under water, and on the moon. The scenes changed as they walked through the tunnel. The activation was a huge hit, with guests coming back to enjoy the experience multiple times during the party. Since 1998, Catch the Moment has provided a wide range of cost-effective experiential marketing services to events of all types and sizes throughout the country. We engage your event attendees and ignite your social media. Find out more by calling us at (877) 895-8700 or visit online at http://www.catchthemoment.com
Views: 1171 CatchTheMomentTV
Experiential Marketing, also known as relationship marketing, is about giving your customer the ultimate product/service experience. How do you do this? By giving your potential customer this experience IN PERSON! Samples, trials, coupons, swag, things they can touch, smell and interact with. By giving them this experience they are most likely to share on social media and spread their experience through word of mouth. Our Brand Ambassadors go through extensive training to be able to perform the highest standard while they are out promoting your brand. We can staff and promote your products for you whether that be at trade shows, conferences, job fairs, or putting together a street team. We are a Tulsa based Digital Marketing, Google Marketing & Facebook Marketing Agency that partners with clients who are striving for growth. Our marketing strategies suit small to medium business with the right amount of healthy & sustainable growth. We service clients through content marketing, (video, vlogs, blogs, ebooks, etc), social media, SEO, web design, and relationship (experiential) marketing. We are your Marketing Agency, your Marketing Department; Everything Digital & Experiential.
Views: 205 Sooner Marketing Solutions
http://www.4eon.net/experiential-marketing/ Oakley's campaign was called "conquer the Road" 4 EON's grassroots experiential marketing campaigns focused on creating consumer interest for your event and interaction with Oakley's brand at the event. The attendees were excited to take photos, use the bike simulator, and try on the new line of sunglasses. the consumer activation was a success in this event.
Views: 212 VolcomSocerer
Continuing our streak for excellence, we most recently worked with online retail giant MYNTRA. The online fashion brand wanted to promote their “END OF SEASON SALE” but with a twist. Keeping their prospects in mind, TAGBIN came up with an interactive AR game to keep the promotion interactive, exciting and fun. We decided to set-up a game on a huge screen in the middle of Cyber Hub, Gurgaon. People participating in the AR Interactive Game had to virtually dunk the boxes of discount into a basket. The more boxes they collected, the more discount they will get in the sale. They could also get extra time with the help of tweets by using a specific hashtag designed for the event. Interactive AR Games is one of the best tools for a brand if they look forward to pull crowd to their stall. It keeps you one step ahead of your competitors and also advertises your brand through word of mouth. You can rent this AR Interactive Game from TAGBIN to stay in the game. ______________________________________________ LIKE - SHARE - COMMENT - SUBSCRIBE To stay updated about the latest experiential marketing solutions _________________________________________________________________________________________________ CONTACT: For business queries, shoot us a mail at: [email protected] or call us at +917530817004 WEBSITE: To explore more experiential marketing ideas, check @ https://tagbin.in/ To get a quote for experiential marketing solutions, check @ https://store.tagbin.in/ ________________________________________________________________________________________________ FOLLOW US AT: YouTube: https://www.youtube.com/channel/UCnFQSrcSA0bnFZwgJit0O_g Facebook: https://www.facebook.com/Tagbin/ LinkedIn: https://www.linkedin.com/company/tagbin/ Twitter: https://twitter.com/tagbin Instagram: https://www.instagram.com/tagbin_experiential_marketing/ Google+: https://plus.google.com/u/6/118033205607495465551 _________________________________________________________________________________________________ #Myntra #ARGames #ExperientialMarketing #AugmentRealityGames #AugmentedReality #AR #VRGames #VR #VirtualReality #AugmentedReality #ExperientialTechnology #EndofSeasonSale
Views: 1022 TAGBIN - Experiential Marketing
http://www.catchthemoment.com - Catch the Moment's unique combination of technology and experience allows us to conduct engagement marketing with attendees at events of all types and sizes, nationwide. Whether you or your clients are looking to connect with consumers at a festival, trade show, sporting event, or any other public event setting, our photo and video activations allow you to build a deeper relationship with existing and prospective customers. For example, custom-branded souvenir photos can be leveraged any number of ways when delivered electronically- allowing us to provide customized experiential marketing solutions that drive consumer lead generation, supercharge brand reinforcement, and ignite social media marketing. Since 1998, Catch the Moment has been the trusted choice to connect brands with consumers at events of all types and sizes. Our dedicated in-house development team has unmatched activation experience focused solely on delivering your success metrics. Contact us at (877) 895-8700 or visit online at http://www.catchthemoment.com
Views: 1296 CatchTheMomentTV