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Fashion: Telling your brand story | Kickstarter Creator Basics
 
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Creators discuss how they developed their brand messaging. Featuring: Jake Bronstein, Creator | Flint and Tinder (http://kck.st/IjHTLv) Connor Wilson & Nolan Walsh, Co-Creators | Thursday Boot Co. (http://kck.st/1qYPX81) Mandy Kordal, Creator | Kordal (http://kck.st/GAjTB8) // Kickstarter Creator Basics is a collection of helpful tips and advice from creators about common project questions. Subscribe here to get new Creator Basics tips each month http://www.youtube.com/user/kickstarter?sub_confirmation=1 Follow @KickstarterTips on Twitter to get useful information about running your campaign and hear about upcoming events.
Views: 3197 Kickstarter
Zara: How a Spaniard Invented Fast Fashion
 
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Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 Nineteenth video of the Behind the Business Series. Zara is a Spanish clothing and accessories retailer. Zara was founded in 1975 by Amancio Ortega. Zara is the main brand of the Inditex group, the world's largest apparel retailer. Inditex also owns brands such as Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. As of 2016, the main owner of Inditex, Amancio Ortega, was the second wealthiest man in the world.
Views: 343480 Business Casual
The Story Behind Supreme Clothing; Small Beginnings
 
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Buy a dope shirt: http://amzn.to/2EPb0d5 Supreme has become one of the most influential street wear brands in the world, but what made Supreme NYC so famous? Like and Subscribe! http://amzn.to/2DcwAGK ; Help support the channel just by shopping on amazon https://outfittersnewyork.com www.instagram.com/outfittersnewyork www.twitter.com/outfittersNY Why is supreme so big? Who is behind supreme? Who started supreme? All answered
Views: 149501 ONY
WE ARE SUPREME | A Documentary about Brand Culture & Exclusivity
 
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'We are Supreme' is a short film/documentary which explores the idea of brand culture today, asking why exclusivity affects the way we view fashion and everything that comes with it. Including interviews with fashion designer, Ricky Wesley Harriott and fashion merchandiser, Wendy Williams - we try to find out why we're spendingso much of our salaries on big name brands. Directed & Edited by Ki Griffin Camera by Shaquille Allen & Junior Shirley Many thanks to all the participants! Find me on... Instagram | https://www.instagram.com/chroma.ki/ Facebook | https://www.facebook.com/itschroma.ki/ Music Sources: ArgoFox | Royalty Free Music (https://www.youtube.com/watch?v=nRa-eGzpT6o) AndrewG | Background Music for Videos (https://www.youtube.com/watch?v=TwZ-EwgKA1o) e-soundtrax | Background music for videos (https://www.youtube.com/watch?v=jy3dDwrHDKE)
Views: 47255 ki griffin
Ralph Lauren: How I Built a Fashion Empire
 
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Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 758699 Bloomberg
Giorgio Armani Documentary - Success Story
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! My name is Evan Carmichael and I believe that the fastest and most effective way to build a business is to model the strategies of people who have already done what you're trying to do. I call it Modeling the Masters. My last post with almost 8,000 views was 3 Success Lessons from the Twitter Founders. Today we're going to take a closer look at how a young man from a war-torn country grew from poverty to becoming one of the top fashion designers in the world. This is the story of preeminent fashion designer Giorgio Armani and the top 3 lessons that you can learn from his success. "Remain true to yourself and your philosophy. Changing in the face of adversity will in fact diminish your credibility with your customers." - Giorgio Armani Giorgio Armani (born July 11, 1934) grew up in the small northern Italian town of Piacenza. Armani grew up in a family of five that was hard working, but never had too much money to go around. His childhood was not an easy one. The realities of the Second World War in which Italy was caught at the time, were all too apparent to the young Armani. After losing two young friends to a war bomb, Armani and his sister also became the target of machine gun fire from an overhead plane. However, Armani and his family survived the War and relocated to Milan. It was a city decidedly marked by class division, and one in which Armani's parents struggled to rebuild their lives. They found it hard to find their footing in this much bigger and tougher city than their little town of Piacenza. And so, he enrolled in the medical school at the University of Bologna, where he studied for two years to become a doctor. However, when he discovered that the sight of blood made him weak, Armani knew that line of work was not for him. In 1953, Armani was called to fulfill his military obligations, which he accepted eagerly as a chance to clear his head and gain new direction in his life. For all of his experience, Armani was assigned to the infirmary. However, he quickly grew bored with his prospects and realized that war life was not the romantic notion he had seen in the movies. He took a short break from the service and took a trip to Milan that would forever change his life. That was where he met a friend of his who happened to work at La Rinascente, Milan's largest department store, and who would give him his first break into the fashion industry. After the meeting, Armani said he had become a believer in destiny. That destiny has made him known for his classically tailored, sleek power suits and clean, high quality fabrics that everyone from the who's who of Hollywood to the bankers on Wall Street have fallen in love with. Now, Giorgio Armani S.p.A. has over $1.5 billion in revenue and a retail empire that extends to more than 35 countries. Action Item #1: Stick to Your Vision Action Item #2: Stretch Your Brand Action Item #3: Follow Your Conscience True Story Armani has designed clothing for some of the most influential people on the planet, but, according to Armani himself, some of his proudest designs were for Princess Charlene of Monaco. He has been clothing her since she first wore one of his pieces in 2008 at the Olympic Games in Beijing. He spoke to Vogue magazine about designing her wedding gown and believes Princess Charlene "knows how to wear my creations with nonchalance and confidence of youth." Getting to the point where royalty requests a specific designers clothing is considered the pinnacle of a designer's career, but Armani continues to challenge the market and re-invent his designs, which was shown in his design for Princess Charlene's wedding dress. According to Armani, "I felt the new design was appropriate given that there would inevitably be comparisons with Princess Grace, and though such comparisons are of course a sign of admiration, each person has their own individual and unique style, and style is an expression of the times." He goes on to say it was one of greatest creations. Quotes "In this business you can't have a destination, an arrival point. Otherwise your competitors will overtake you, or you become complacent." "The long and short of it for me is that the entrepreneur is the one who at the end decides yes or no and I like that even though it's a lot of responsibility." "I supposed it would have been great to invent something as classic and enduring as the tuxedo. But if I was collecting royalties, I wish I'd invented the corkscrew." What Do You Think? Do you keep your vision sharpened? Do you continually stretch your brand and expand your reach? Are you following your conscience? Tell me what you think by leaving a message below.
Views: 76948 Evan Carmichael
Party Baby - The Story of Kumamiki's Kawaii Harajuku Fashion Brand
 
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A short documentary film about young Japanese fashion designer Kumamiki and her independent Harajuku/kawaii fashion brand Party Baby. We follow Kuma in the days before her first ever Party Baby fashion show in Tokyo and find out more about why she got into fashion and what Party Baby is all about. For more information on Party Baby, please see this article: http://tokyofashion.com/party-baby-kumamiki-harajuku-fashion-brand Movie produced by 1KFilms http://1kfilms.com/
Views: 299267 Tokyo Fashion
Эфир: Свой fashion бренд. Советы от основательницы бренда Fashion.love.story.
 
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В рамках набора курса "Как увеличить продажи в современных магазинах и шоурумах" мы провели эфир с Региной Листопад, нашим лектором и основательницей бренда Fashion.Love.Story. Марка продаётся через интернет, а также в розницу. На данный момент Регина открыла уже два магазина в Москве. В эфире узнали у Регины: ✅ какие были первые шаги; ✅ как вышли из онлайна в офлайн; ✅ когда и как открыли свой первый розничный магазин; ✅ на какой канал продаж делают ставку в развитии — опт, розница, соц сети, маркетплейсы.
We Are Ann - The Story of an American Fashion Brand  - Trailer - Ann Taylor
 
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We are Ann is a new web series produced by CHIC.TV covering the reality behind the American fashion brand, Ann Taylor. The short format series covers in quick episodes subjects like Brand Heritage, Design Inspiration, Fashion and Social Media, New Store Prototype Launches, Styling Tips, the Design Process, and more. 1: 12 episodes.
Views: 4900 CHIC.TV
The Secret to Creating & Telling Your Brands Story
 
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Branding is so much more than just colors and design. Your brand is how you make people feel when they connect with you. One of the hardest arts of branding is getting the story right. In this video, I'll share how to create and tell your brands story in a powerful way! In the video below I go over two popular modules for telling a persuasive story. The first is call StoryBrand and was developed by Donald Miller. You can check out his book here: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 They also have a free resource you can use to start building your story. http://mystorybrand.com The second is a structure created by Duarte.Watch Nancy Duarte explain this in more detail https://www.ted.com/talks/nancy_duarte_the_Secret_structure_of_Great_talks/
Views: 1840 Shelley Media Arts
EXPERT ADVICE: HOW TO CRAFT YOUR BRAND STORY
 
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See full post here: http://tinyurl.com/y7tk8qky If you want to have a business that’s around 5 years from now… Then you can’t just focus on your next product — you need to focus on creating a brand. And Step 1 in turning a “business” into a “brand” is figuring out your Brand Story. In this new blog post, I interview the experts behind 5 incredible ecommerce brands and agencies (Dr. Axe, MeUndies.com + more) for advice on how to create a long-lasting brand from scratch.
Amazing Facts About The Brand Tommy Hilfiger | Brand Story
 
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Thomas "Tommy" Hilfiger is an American Fashion designer best known for founding the lifestyle brand Tommy Hilfiger Corporation in 1985. Born in 1951, Tommy Hilfiger made his first foray into fashion as a purveyor of hippy chic to New York campus kids in 1969. Like Share & Subscribe to us for more such interesting videos. Sub @ www.youtube.com/WhatABrand Like @ www.facebook.com/KARAStudios
Views: 14472 What A Brand
Afends Story
 
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Declan Frank tells the story behind the fashion lifestyle brand Afends
Views: 5293 Dom Sullivan
The Story of Vans
 
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The Story of Vans showcases 50 years of milestones that have made Vans the unique brand it is today. Watch the animated story and follow the brand’s origins in action sports, art, music and fashion. Narrated by Vans Skateboarding Legend, Jeff Grosso. SUBSCRIBE: http://bit.ly/1aIFFTY Connect with VANS: http://bit.ly/1uPubcu Facebook: http://bit.ly/29CDdc4 Twitter: http://bit.ly/29AT0Gz Instagram: http://bit.ly/29wXHB5 Snapchat: http://bit.ly/29tPZpI Pinterest: http://bit.ly/29tf1Gs Tumblr: http://bit.ly/1Rjvlt7 Vine: http://bit.ly/29HDMRB Google+: http://bit.ly/29ASVTm About Vans: Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans. Vans Top Athletes: Anthony Van Engelen, Geoff Rowley, Kyle Walker, Chima Ferguson, Gilbert Crockett, Tony Trujillo, Joel Tudor, Leila Hurst, Nathan Fletcher, Dane Gudauskas, Tanner Gudauskas, Patrick Gudauskas, Dakota Roche, Scotty Cranmer The Story of Vans https://www.youtube.com/user/VansShoes66
Views: 3428063 Vans
Diesel, the anti-Levis Brand Story
 
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Here's the saga of some majorly on-trend jeans: it's the Italian brand, Diesel, founded in 1978 but which only really existed from the 1990s, when it began to advertise and position itself as the Alternative Levi's. So for its on-trend ad, it called upon sophisticated directors who happened to be Scandinavian, but by playing on fashion you soon risk becoming unfashionable. That's what's happening now with Diesel, which has the classic problem of trying to recruit young consumers while keeping their usual clientele. Basically, Diesel is looking for a turbo..... WeWantAds shows you the most funny, creative and sexy ads all around the world, subscribe to get the best of it : http://www.youtube.com/subscription_center?add_user=wewantads
Views: 118975 wewantads
How to Set up a Fashion Business: James Long's Story | #BoFEducation
 
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Five lessons learned by pioneering British Menswear designer, James Long, in his journey from fashion graduate to fashion brand. #BoFEducation Read More: http://bof.bz/RczJg Subscribe Here: http://goo.gl/pIDZul
Interesting Facts About The Brand Guess | Brand Story
 
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Explore the complete brand story of the world renowned brand - Guess. Subscribe to our channel for brand stories of the top global brands. SUBSCRIBE HERE - https://goo.gl/dECt2n Guess is a world-renowned American clothing company known for its high-quality clothes and fashion accessories such as perfumes, watches and jewelry. Founded and headquartered in Los Angeles, California in 1981, the company employs more than 8,800 people worldwide with net income of $123.2 million as of 2006.The GUESS logo is one of the most instantly recognizable logos in the fashion industry. It consists of an inverted triangle which contains a question mark and the company’s name. The dot under the question mark is transformed to make another triangle which renders the Guess? “1201 1203″ Vest.The red color in the GUESS logo represents love and passion, whereas the black color stands for elegance and refinement of the brand. The white color, on the other hand, stands for purity, integrity and reliability of Guess?, Inc. Sub @ www.youtube.com/WhatABrand Like @ www.facebook.com/KARAStudios #Guess #BrandStory #Brands #Lifestyle
Views: 6415 What A Brand
The Elk Brand Story
 
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Go behind the scenes into one of Melbourne's most loved fashion brands.
Views: 2043 ELK
The Art of Digital Storytelling in Fashion
 
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Daniel Coutinho, CEO, Nowness (LVMH) and TBPWall's Mansoor Manbutte share with their perspectives with Ruth Bradley on how investing in the right visuals and video content can help fashion brands find innovative ways to reach new audiences at a time when increasingly consumers tune out traditional online marketing channels. #d3FashionTalks
Our Heritage - We Are Ann - The Story of An American Fashion Brand - Ann Taylor
 
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Andrew takes the team into the history of Ann Taylor
Views: 2139 CHIC.TV
The Great Story Behind The Brand Prada | Brand Story
 
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The Prada label was begun in 1913 by Mario Prada when he began selling shoes, leather handbags and trunks. He opened two boutiques in Milan after experience in Europe and U.S.A. Sub @ www.youtube.com/WhatABrand Like @ www.facebook.com/KARAStudios
Views: 6533 What A Brand
The Story of Nush - By Anushka Sharma
 
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Here's all you need to know about Anushka Sharma's clothing brand NUSH. #NUSH #NushBrand #AnushkaSharma
Views: 467883 Nush Brand
Tribal Twist Brand Story
 
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See the story behind the clothing brand- Tribal Twist. Owner/Fashion Designer Joy Kamau speaks about how it all started and the inspiration behind their latest release- THE MAWINGU COLLECTION which can be found here- http://tribaltwistclothing.co.uk/index.php/shop/ Project shot with: Canon 1Dx Mkii Canon 5D Mkiii Canon 50mm F1.2 L Canon 100mm Macro F2.8 L Rhino Slider with Motion and Arc Edited in Premiere Pro CC Don't miss the latest from Kirth Noel. Subscribe today ►►► https://www.youtube.com/channel/UCXuWzX2OFkzvrug5ZCXf85w Get social with Kirth Noel: Website ► http://www.kirthnoel.com Facebook ►https://www.facebook.com/kirthnoelcreative/ Instagram ►https://instagram.com/demvincy This Kirth Noel Media video is an interview with fashion designer Joy Kamau.
Views: 261 Kirth Noel
BRAND STORY  VIRAT KOHLI'S FASHION BRAND
 
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FASHION BRAND OWNED BY VIRAT KOHLI
INSPIRING CLOTHING BRAND -  STORY  SHORT STORY LONG PODCAST
 
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Drama's podcast - Short Story Long https://itunes.apple.com/us/podcast/short-story-long/id1111787417?mt=2 Want to start a fashion brand or clothing line? Let clothing brand mentor Jon Phenom help. SUBSCRIBE! https://www.youtube.com/subscription_center?add_user=DesignerJonPhenom I offer consultation/ brand coaching for start-ups. +Design +Brand Strategy +Production +Streamlining +EMAIL THE KID: hi (at) jonphenom (dot) com +FB https://facebook.com/CBMJonPhenom/ +INSTAGRAM: http://instagram.com/jonphenom/ +SNAPCHAT @mr.jonphenom +TWiTTERS http://twitter.com/jonphenom
Views: 1131 Jon Phenom
Bewakoof.com 2 IITians Startup Success Story | Trending Fashion In Youth
 
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Bewakoof.com Startup | Trending Fashion Merchandise | E Commerce Business | Success Story This is a short story of Startup Fashion brand Bewakoof.com by two iitians Prabhkiran singh and Siddharth munot, how they use their skill and social media to make a successful ecommerce business in this competitive world, from 30000 to a 10 crore turnover company. Target -1000 likes Subsribe my channel if you like my content and want to see more in future. Thanks.
Views: 18490 Captain Cony
Gucci - The Story Of
 
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Gucci - The Story Of FashionTV tells the story of Gucci. From the runway to backstage, meet the designers and watch the shows. Be transported back to the Italian family's heritage; hear tales of the iconic interlocking GG logo, and watch the evolution of the Gucci man and woman as we know and love them today. Fall in love with Gucci. CHANNEL http://youtube.com/FashionTV FACEBOOK http://facebook.com/FTV TWITTER http://twitter.com/FashionTV FashionTV's YouTube network features coverage of fashion shows, fashion week, runway highlights, front row celebs, backstage, hair and makeup, models, designers, photo shoots, red carpets at the biggest events in Hollywood, and much more. The total source for worldwide fashion coverage, FashionTV has new uploads EVERY DAY - See it on YouTube first. http://FashionTV.com
Views: 46343 GuccifashionTV
Authentic Branding for a Global Audience: Angela Ahrendts (Future of StoryTelling 2013)
 
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http://www.futureofstorytelling.org Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling. Blurring the lines of physical and digital—with a flagship store that mirrors the website and a website which shares live experiences from concerts to runway shows—Burberry constantly challenges itself to keep pace with society. Angela shares how brands can effectively target millennials and engage global audiences through digitally-led authentic and emotive storytelling. A Future of StoryTelling Film. Produced by Melcher Media Find us on Twitter: http://twitter.com/fostorg on Facebook: http://facebook.com/futureofstorytelling on Tumblr: http://futureofstorytelling.tumblr.com and Instagram: http://instagram.com/futureofstorytelling
Views: 127983 Future of StoryTelling
Chiyome Brand Story
 
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StartUp FASHION works with independent fashion label Chiyome to tell their brand story
Views: 5784 StartUp FASHION
How I Started The UK's Fastest Growing Company: My Gymshark Story | Ben Francis
 
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Gymshark has been my entire life since I started it as a teenager. After being awarded the UK's fastest growing company by the Fastrack 100 in the Times newspaper, I've decided to document my journey as the Gymshark owner & CEO. My first video is a brief explanation of how Gymshark started, and the work we had to put in to get it to where it is today. If anyone has any questions or anything they want to see in any future videos, please comment below! Ps. Although I am a founder and am telling this story, there is a huge team of incredible people who have contributed, and continue to contribute to Gymshark every day. I hope to be able to show you more of what the team and I do in my future videos! I hope you enjoy :) Follow me on social media: http://instagram.com/benfrancis https://twitter.com/benfrancis1992
Views: 1227899 Ben Francis
DIFIORE - THIS IS MY STORY - the story of my italian fashion brand
 
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Music https://www.youtube.com/watch?v=9ka5b... Instagram https://www.instagram.com/_difiore_/ Facebook https://www.facebook.com/profile.php?...
Views: 5795 DIFIORE
Femme Military - We Are Ann - The Story of An American Fashion Brand - Ann Taylor
 
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Stylist Kristin Rawson talks to Sandy about Ann Taylor's Femme Military trend.
Views: 3006 CHIC.TV
Damon Dash "The Rocawear Story" (Fashion Game)
 
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Hip Hop Motivation's Kenyatta "The Barber Walters" interviews Dame on what happened to Rocawear as a fashion brand. Music by [email protected] "The Secret To Ballin" teaser Music by Arcitype www.poppingtongroup.com www.thesecrettoballin.com Subscribe here: http://bit.ly/HipHopMotivationYoutube Facebook-https://goo.gl/4aszQE | Twitter-https://goo.gl/pj18ku Instagram-https://goo.gl/aascIH | www.damedashstudios.com
Views: 25609 Hip Hop Motivation
Amazing Facts About The Brand Versace | Brand Story
 
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Gianni Versace was a fashion rock star. The degree to which fashion and pop culture have become synonymous is due in great part to his work: he was a true innovator who masterfully spun fashion into a form of artistic performance, glamorous and theatrical, sexy and celebrity driven. To know more such interesting aspects of brilliant brand stay tuned to us. Sub @ www.youtube.com/WhatABrand Like @ www.facebook.com/KARAStudios #AmazingFacts #Versace
Views: 6227 What A Brand
The story of Transalpino - Liverpool Fashion Brand
 
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Jockey from Liverpool fashion brand, Transalpino talks to Steve Hothersall about the company’s influence on the football scene & tells us about his 'Match of My Life' ----------------------------------------­----------------------------- For more info visit: http://www.radiocitytalk.co.uk Follow us on Twitter: @RadioCityTalk Like us on Facebook: https://www.facebook.com/RadioCityTalk And don't forget to subscribe to our channel to be the first to see new videos!
Views: 1790 Radio City Talk
Black Owned: The story behind their clothing line and why everyone should strive to be black owned
 
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Being black owned means a lot of things, but whats most important is what it means to you. Its not just a clothing line with a bold statement, but its also a frame of mind. Black is the color of sophistication and success, so if you strive to be successful, you are black owned. In this episode, Means and Gil tells the story behind the Black Owned brand, how they overcame obstacles to get where they are now, and why everyone should strive to be black owned. Tape Ten by Macho Means: https://itun.es/us/LUq2hb
Views: 2896 Under Pressure
What's your brand story? | Jeff Freedman | TEDxBeaconStreet
 
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Relationships are the lifeblood of brands. Yet, brands often conduct themselves in ways that detract people as opposed to attract them. After more than 25 years of helping brands build relationships with people - and studying brands that have been most successful in doing so - ad agency CEO, Jeff Freedman, reveals how brands can craft and share a story that audiences want to be a part of. Jeff Freedman is the founder and CEO of Small Army, one of Boston’s top 20 ad agencies (Boston Business Journal) and recently named one of Boston’s top 10 small businesses by the Greater Boston Chamber of Commerce. Jeff is also the founder and CEO of Small Army for a Cause, the non-profit organization behind the national Be Bold, Be Bald! cancer fundraiser, which he founded after losing his business partner to cancer in 2009. Jeff is a regular speaker, panelist and blogger about brand storytelling, business leadership and corporate social responsibility. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 5530 TEDx Talks
5 BRAND STORYTELLING EXAMPLES (+ HOW TO EXECUTE THEM ON SOCIAL MEDIA) / EP 16
 
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5 Brand Storytelling Examples and how to execute them on social media / Episode 16 Are you confused about how to communicate your brand story to your customers? In this video I share brand story examples that you can start using in your social media marketing. This brand story video shares brand story tips and brand storytelling strategy to boost your engagement on your posts. Here are my 5 tips for brand storytelling: Tip 1. Show your human side You heard it all before, showing your human side on social media is likely to get you more engagement. But, what exactly does this mean? Tip 2. Share your brand’s backstory Sharing your brand’s history or backstory, about how your company was founded, what your office or product looked like at the start. Tip 3 Work narrative into your posts We all know that visual content is important in social media marketing. But that doesn’t mean we should neglect the written stuff. Tip 4. Share inspirational messages One of the most common ways of brand storytelling through social media is by using inspirational messages or quotes. Tip 5. Use your customers to tell stories If you’re running out of content ideas, the solution is obvious. Get your customers to create the content. Be sure to watch the video as I provide a branding case study for each tip. ................................................................ Links mentioned: https://www.kateemiley.com/freebies/brandstory/ For more on my consulting services visit https://www.kateemiley.com/ Say hi on social Instagram: https://www.instagram.com/kateemiley/ Facebook: https://www.facebook.com/kateemiley/ Music by Joakim Karud http://soundcloud.com/joakimkarud #kateemiley #brandstorytelling #contentstrategy
Views: 728 Kate Emiley
Myntra Brand Story
 
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A name is much more than a title, a brand identity that defines a particular brand that brings it recognition. We bring to you, a Brandtastic Tale featuring some of the most beloved brands and ‪#BestOfFashion. This campaign showcases a range of brands, each having its own unique identity that sets them apart from one another, yet all brought under one roof by this fashion giant. This brand name is a one-stop shop for everything that makes you look good to feel good. Be it fashion accessories to clothing to footwear to handbags, this brand covers it all. With a click of a button, you can shop from Nike shoes to Fastrack watches to Puma bags to Roadster t-shirts. With so many fashion items at your disposal, you need not leave your comfort zone, because you can get it covered in just one click. To online shopping with ease on Myntra. Click here - https://www.myntra.com For more such insights, Hit the Subscribe Button! You can also download our app and dive into the world of eye-catching fashion right away! https://play.google.com/store/apps/details?id=com.myntra.android ---------------------------------------------------------- LET'S CONNECT: Facebook: https://facebook.com/myntra Twitter: https://twitter.com/myntra Google+: https://plus.google.com/+myntra Instagram: https://instagram.com/myntradotcom Website: https://www.myntra.com For More DIY Tutorials Videos - https://www.youtube.com/playlist?list=PLsmwfwtNVyU-Rcr2lswfh608tUYpn0tHB
Views: 69358 Myntra
Is Miu Miu different from Prada? | Story of Miuccia Prada
 
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Is Miu Miu different from Prada? Watch the story of Miuccia Prada founder of Prada fashion accessory company. Miuccia Prada who believes that hand bag make the outfit complete but change the complete look, so she started hand bags and called it Miu Miu. It turned out to be a huge hit and it clearly distinguish the brand from Prada. Miuccia Prada who owns a Phd degree in political science started to fulfil her dream and the love towards fashion. Miuccia Prada along with Mario Prada started Prada accessory company put up a flagship store in Hong Kong which is the second largest store in Asia. Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Life Style presents you the complete fashion at one place through Fashion Files. For more interesting things about Fashion & Life Style : SUBSCRIBE - https://www.youtube.com/lifestyle
Views: 7225 Lifestyle
Scotch & Soda - The Story of Things - Part 2 - East
 
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Welcome back to all treasure hunters and story collectors, Amsterdam-based fashion brand Scotch & Soda proudly presents its second film of the series 'The Story of Things': East. http://www.scotch-soda.com/thestoryofthings www.scotch-soda.com Instagram: http://www.instagram.com/Scotch_Official Facebook: http://www.facebook.com/ScotchOfficial Twitter: http://www.twitter.com/scotch_official Pinterest: http://www.pinterest.com/scotchofficial
Views: 1105118 Scotch & Soda
Visual Merchandising - We Are Ann - The Story of An American Fashion Brand - Ann Taylor.m2t
 
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Join Lindsay, Joshua and Richard as they take Sandy through Ann Taylor's in office mock-up store.
Views: 1330 CHIC.TV
Brand Success Story in Hindi - Bata  | #TZsuccesstalks
 
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Please watch: "Motivational Story - CK Rangnathan - CavinKare Success Story in Hindi | #TZSuccessTalks" https://www.youtube.com/watch?v=QUmjkPd9_XI --~-- Bata (also known as Bata Shoe Organization) is a family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland. Organized into three business units: Bata Europe, based in Italy; Bata Emerging Market (Asia, Pacific, Africa and Latin America), based in Singapore, and Bata Protective (worldwide B2B operations), based in the Netherlands, the organization has a retail presence of over 5200 retail stores in more than 70 countries and production facilities in 18 countries. The T. & A. Baťa Shoe Company was founded on the 24th of August 1894 in Zlín (Moravia, today the Czech Republic) by TomášBaťa, his brother Antonín and his sister Anna, whose family had been cobblers for generations. The company employed 10 full-time employees with a fixed work schedule and a regular weekly wage, a rare find in its time. In 1895, Tomáš found himself facing financial difficulties, and debts abounded. To overcome these serious setbacks, Tomáš decided to sew shoes from canvas instead of leather. This type of shoe became very popular and helped the company grow to 50 employees. Four years later, Bata installed its first steam-driven machines, beginning a period of rapid modernisation. In 1904, Tomáš read a newspaper article about some machines being made in America. Therefore, he took three workers and journeyed to Lynn, a shoemaking city outside Boston, in order to study and understand the American system of mass production. After six months Tomáš returned to Zlin and he introduced mechanized production techniques that allowed the Bata Shoe Company to become one of the first mass producers of shoes in Europe. Its first mass product, the “Batovky,” was a leather and textile shoe for working people that was notable for its simplicity, style, light weight and affordable price. Its success helped fuel the company’s growth. Thanks for watching and be with us. #TZsuccesstalks Subscribe us : https://goo.gl/aBbgdD Facebook : https://goo.gl/xxW0Cu
Views: 249756 TZ SuccessTalks
Are Fast Fashion Stores Worth It? (True Story 2018)
 
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With the demand of being ahead of the curve with trends, brands are now forced to move products and the newest designs from the design table to the store floor in the quickest way possible. In this video, we are going to take a look at Fast-Fashion brands and discuss whether it is a good idea to shop at them or not. Support us on Patreon: https://www.patreon.com/teddybaldassarre All funds will go to getting a new editor for the channel to maximize our output. Follow me on my social channels: Instagram: https://www.instagram.com/teddybaldassarre/?hl=en Twitter: @tedbaldassarre Helpful content about fast fashion: https://www.youtube.com/watch?v=HHw4HEzzsyc https://www.youtube.com/watch?v=5r8V4QWwxf0&t=18s https://www.youtube.com/watch?v=VdLf4fihP78&t=128s https://www.independent.co.uk/life-style/fashion/environment-costs-fast-fashion-pollution-waste-sustainability-a8139386.html
Views: 4363 Teddy Baldassarre
The Story of Vans: Fashion | 50th Anniversary | VANS
 
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The Story of Vans showcases the brand’s origins in Fashion, narrated by actress and fashion designer Chloe Sevigny. To see the full version celebrating 50 years of milestones in Action Sports, art, music, and Fashion. SUBSCRIBE: http://bit.ly/1aIFFTY Connect with VANS: http://bit.ly/1uPubcu Facebook: http://bit.ly/29CDdc4 Twitter: http://bit.ly/29AT0Gz Instagram: http://bit.ly/29wXHB5 Snapchat: http://bit.ly/29tPZpI Pinterest: http://bit.ly/29tf1Gs Tumblr: http://bit.ly/1Rjvlt7 Vine: http://bit.ly/29HDMRB Google+: http://bit.ly/29ASVTm About Vans: Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans. Vans Top Athletes: Anthony Van Engelen, Geoff Rowley, Kyle Walker, Chima Ferguson, Gilbert Crockett, Tony Trujillo, Joel Tudor, Leila Hurst, Nathan Fletcher, Dane Gudauskas, Tanner Gudauskas, Patrick Gudauskas, Dakota Roche, Scotty Cranmer The Story of Vans: Fashion | 50th Anniversary | VANS https://www.youtube.com/user/VansShoes66
Views: 137827 Vans
How Zara Took Over The Industry Using Fast Fashion
 
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Today, we’re going to look at the history of Zara, its parent company Inditex, and the fashion industry in general, to see how it became possible to create such a high churn rate in the fashion industry. An average American will throw away 77 pounds of clothing every year. And that’s true across the majority of the western world. That is two suitcases of clothes, just dumped. Zara’s first store opened in 1975, in a city called A Coruna in northern Spain. Owners Amancio Ortega and Rosalia Mera had wanted to name it after a favorite Greek film called Zorba the Greek, but a bar on their street had already beat them to the punch, so they settled for Zara, since they had already had the letters made for the sign. Inditex was set up in 1985 as holding company for Zara and the manufacturing plants. They went on to set up and take-over many other high-street brands that follow Zara’s format; such as Pull and Bear, Bershka and Stradivarius. They now have over 6000 stores globally. Zara’s early business model was to create similar copies to high end lines but at an affordable price. As they expanded through Spain, Ortega pushed the idea of instant fashion, where Zara could react incredibly quickly to new trends so they could put new lines on the shelves in a fraction of the normal time. -----------------Support the channel: Support this channel: https://www.patreon.com/alexberman SUBSCRIBE for more videos like this: http://youtube.com/alxberman?sub_confirmation=1 Check out our Digital Agency Marketing Podcast: https://itunes.apple.com/hr/podcast/digital-agency-marketing-1/id1200614219?mt=2&ls=1 Need lead generation or marketing support for your agency? Check out http://experiment27.com . /// R E S O U R C E S Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://bit.ly/2mpyFLs Get the actual questions we use to qualify clients on the first call: https://experiment27.lpages.co/discovery-call-structure-and-questions/ Free Sales Courses: https://experiment27.teachable.com/ __ /// MORE FROM ALEX Subscribe for more videos: http://youtube.com/alxberman The Alex Berman Podcast: https://itunes.apple.com/hr/podcast/digital-agency-marketing-1/id1200614219 __ /// WORK WITH ALEX More enterprise clients for your agency: http://experiment27.com Turn your book into a documentary: https://loreliapictures.com/ Book a one on one with Alex: http://experiment27.com/consult __ /// BUSINESS INQUIRIES: For sponsorships you can reach me at: [email protected] __ /// R E S O U R C E S Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://bit.ly/2mpyFLs Get the actual questions we use to qualify clients on the first call: http://bit.ly/2vqZCyK Get the proposal template you can use to sell 5 and 6 figure deals: http://bit.ly/2NqiPJw Free Sales Courses: https://experiment27.teachable.com/ __ /// WORK WITH ALEX More enterprise clients for your agency: http://experiment27.com Turn your book into a documentary: https://loreliapictures.com/ Work one-on-one with Alex: http://experiment27.com/consulting __ /// SHIRTS & HOODIES http://wohello.com __ /// MORE FROM ALEX Subscribe for more content like this: https://www.youtube.com/user/alxberman?sub_confirmation=1 The Alex Berman Podcast: iTunes: https://itunes.apple.com/us/podcast/the-alex-berman-podcast/id1200614219?mt=2 Spotify: https://open.spotify.com/show/6fnAZkjzRhtPYvsZkcMmjK?si=7gwE0NuPSqSMFpGM9MskGg __ /// BUSINESS INQUIRIES: For sponsorships you can reach us at: [email protected]
Views: 37448 Alex Berman
SHOPPING HAUL | ZARA | FOREVER 21 | PROMOD | COVER STORY | KAMA AYURVEDA | Nidhi Chaudhary
 
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Hi ladies! This is a shopping haul video. I went to the nearby malls that is select city and promenade few days back and got few stuffs from Zara, forever 21, promod, coverstory, etc. Currently most of the stores are having the similar collection of the embroidered prints. Specially the thread ones, they are so much in these days. Lot of cotton clothes are available by compared to other fabrics they are little expensive. Do checkout the collection, it's pretty good. Even the new brand coverstory has been launched recently in both the malls and the collection was quite good. Do hit the like button if you enjoyed watching and don't forget to subscribe 😊 love you all ❤️ -~-~~-~~~-~~-~- Please watch: "BEST DANDRUFF TREATMENT AT HOME | SEBORRHEIC DERMATITIS TREATMENT AT HOME 100% RESULTS IN ONE USE" https://www.youtube.com/watch?v=sncnTLnEUK4 -~-~~-~~~-~~-~-
Views: 1876 Nidhi Chaudhary
Rhumaa Brand story
 
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Not just a fashion Brand! Rhumaa works with young artists and offers them a platform to share their art and story through fashion.

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