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How To Market New Products Or Services
 
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Okay, so I’m gonna be upfront with you. I really don’t read a lot of marketing books. Sure, I devoured all the classics. Still, for the life of me I couldn’t name the latest and greatest marketing and advertising book topping the best-seller list. But you’re a marketing Wizard, you say. How can this be? Oh, no! I’ve been exposed as a fraud. I dunno. Maybe it’s the non-conformist in me. More likely than not, it’s because I want to know the root of an idea’s origins. I want to know WHY something works. So I’ve developed my persuasive prowess by studying neurology, psychology, biology, and the arts. That’s probably how I stumbled upon a little-known research book titled, Diffusion of Innovations by Everette M. Rogers. It’s a book every Marketing Wizard should read. And it definitely ranks as a classic. Diffusion of Innovations: http://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091/ref=sr_1_1?s=books&ie=UTF8&qid=1408307729&sr=1-1&keywords=diffusion+of+innovations Now, don’t get your undies in a bunch about the “innovations” part of the title. Yes, when Roger’s speaks of innovations, he’s referring to new products or services being introduced to the marketplace. But, the concepts found in his book provides any Marketing Wizard with a rock-solid blueprint for persuading customers to buy from you—even if what you’re selling has been around longer than Jerry Lewis. Is he still alive? Just look at all the dog-eared pages and highlights I made. Lots of good marketing mojo in this book for sure. Like this: “In developing a favorable or unfavorable attitude toward an innovation, an individual may mentally apply the new idea to his or her present or anticipated future situation before deciding whether or not to try it,” says Rogers. “This vicarious trial involves the ability to think hypothetically and counterfactually and to project into the future: What if I adopt this innovation? Forward planning is involved at the persuasion stage.” Helping your customers to imagine doing the thing that you want them to do. That’s what Rogers is talking about here. And that’s what you’re trying to make happen with your marketing as well. So let’s get knee deep into the five factors that influence the spread of new ideas and lead to widespread adoption: Number One: Relative Advantage - the degree to which an innovation is perceived to be better than the product or service it supersedes. Naturally, the greater the perceived relative advantage of an innovation, the more rapid its rate of adoption will be. Your goal here is to frame the buying conversation to favor you. Since we know that customers naturally contrast and compare the differences among their available options, you must make an apples-to-oranges comparison—rising above the competition to become the obvious choice. Now, logical, reason why marketing is important … but don’t forget to speak to your customer’s emotions. Tap into an emotional benefit that drives your customer’s desire—one that your customer is willing to pay for. Marketing and advertising that speaks to a dominant, driving emotion is much more powerful and persuasive than copy that makes a logical argument alone. Number Two: Compatibility - the degree to which an innovation is perceived to be consistent with existing values, past experiences and the needs of potential adopters. Products and services that are deemed less compatible or incompatible with the norms of a social system will not be adopted as rapidly as those that are. Please don’t expect your customers to adopt a new belief system. You can’t please all. Remember, only weasel brands try’n snuggle up to every customer in the marketplace. So find a group of customers with a social system that your products and services are compatible with. Number Three: Complexity - the degree to which which an innovation is perceived to be difficult to understand and use. Simplicity is a better way to think about this. Marketers have known for awhile now that uncertainty is the costly side-effect of overwhelming your customers with too much choice. Generally speaking, the more options customers have at their fingertips, the more indecisive they’ll become. And complexity often creates the desire for simplicity. Watch today's episode to learn more about how to market new products and services. Thanks a bunch for watching Wizard Marketing TV! My YouTube channel: http://www.youtube.com/tomwanek Consulting on my website: http://www.tomwanek.com/consulting
Views: 17787 Tom Wanek
How to Sell Your Product or Service - Introduction Meeting & Asking Questions  (Part 6 of 11)
 
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My YouTube Video Gear Kit - http://geni.us/17Iz8 Edit videos with FCPX - http://geni.us/LNR1F9 Camera microphone - http://geni.us/fTsnqFL Website - http://geni.us/n1Bu Facebook - http://geni.us/92Qk Instagram - http://geni.us/vOEm8 YouTube - http://geni.us/qWYWHhR Twitter - http://geni.us/ZK8BN LinkedIN - http://geni.us/SejN1W1 Kit - http://geni.us/17Iz8 How to Sell Your Product or Service (Part 6 of 11) Sales Training Course. In this course, sales trainer and sales motivation expert Victor Antonio introduces you to a process to learn How to Sell. For more info go to Victor Antonio http://www.VictorAntonio.com In this video, Victor talks about meeting and asking the right questions to learn how to sell more products or services ---Get more Sales Training and Motivation Tips on Selling with Victor Antonio at http://www.SellingerGroup.com Bio: Sales Motivation speaker, trainer and author Victor Antonio is proof that the American dream of success is alive and well. A poor upbringing from one of the roughest areas of Chicago didn't stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming CEO of a multimillion dollar high-tech company. Prior to being CEO he was President of Global Sales and Marketing for a $420M company. He was tasked with building a global sales force, establishing contract agreements, developing financial pricing models and in charge of developing the corporate brand and marketing the company's services for worldwide acceptance. Before that he was Vice President of International Sales in a Fortune 500 $3B corporation at the time. Within a two and half year time period he grew their business from $14M to $98M in annual revenue. During that time period his sales totals were $162M and was selected from over 500 sales managers to join the President's Advisory Council for excellence in sales and management. International: His success in sales and management also helped him establish channels internationally. He has conducted business in Europe, Asia, Saudi Arabia, Australia, Latin America, Middle East, United Arab Emirates and South Africa. How to Sell Your Product or Service online Sales Training Course.
Views: 105883 Victor Antonio
Launching A New Product
 
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Featuring: Anita Campbell, Small Business Trends http://smallbiztrends.com/ Any mention of products or services by video personalities does not imply any partnership or other commercial relationship between United Parcel Service, Inc. ("UPS") and the mentioned product manufacturers or service providers nor should it imply the endorsement, approval or recommendation of the products or services of UPS by those parties.
Views: 65882 PopurlsBrown
introducing a new product
 
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presentation
Views: 36197 Ameer Simar
7 Steps To Product Launch Marketing Success
 
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http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.
Views: 86528 Rory Ramsden
How to Give a Presentation About a Product
 
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Visit https://skills.presentationexpressions.com/presentations for the Elite Presentation Skills Course. http://presentationexpressions.com I was asked a little while ago about how to give a presentation about a product. In particular, how to give a presentation about shampoo. Giving a presentation about a product is an important thing to know how to do because you are likely to use this skill when also talking about yourself or your ideas. The key thing to remember is that you have to focus on benefits to your target audience and not only on the features of the product. For example, if it’s shampoo that doesn’t make you cry, then that is a feature. The benefit is that if you’re a parent, it will be much more comfortable for your child if the shampoo doesn’t sting his or her eyes. (Of course, that no tears shampoo is actually pretty nasty so it’s best to avoid it, but anyway.) Check out the video to learn more about how to give a presentation about a product and be sure to head over to PresentationExpressions.com to sign up for the weekly newsletter. Thanks.
Views: 50886 Carl Kwan
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 199848 Jason Richea
Sell Your Product or Service with an Elevator Pitch | Fiverr
 
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Creating an elevator pitch won't cost you a dime, and it's just as valuable as any branding service you might buy. Check out the benefits of creating one in this Fiverr explainer video. Have what it takes to be a doer? Subscribe to our channel and join the movement: http://www.youtube.com/user/fiverr Follow Us Online Here: Website: http://www.fiverr.com Facebook: https://www.facebook.com/Fiverr/ Twitter: https://twitter.com/fiverr Instagram: https://www.instagram.com/fiverr/ LinkedIn: https://www.linkedin.com/company/fiverr-com Learn more about In Doers We Trust here: http://www.fiverr.com/indoerswetrust
Views: 13633 Fiverr
Example of a New Product Introduction
 
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Presentation by Chris Westfall introducing a new program for audio products. Creating clarity in a step x step rollout for a new set of product solutions. Introducing a program, identifying support materials, and creating a call to action.
Views: 31700 Chris Westfall
New Product Development
 
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A brief, simple animation that explains the new product development process at Neotech. Our cast of characters will walk you through the steps so you know what to expect when you approach Neotech with your medical device invention.
Views: 10522 neotechprod
New Product Introduction (NPI) Process
 
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Our NPI process is driven by our Commercialization Team working closely with operations, quality, technical sourcing, and other key stakeholders, including you, to deliver innovative, high-quality, high-performing, and reliable CMP products and solutions to our customers around the world. From our floor to yours, we only produce one thing: quality.
Introducing New (feature, product, or service)!
 
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#FeatureFriday via ripl.com
Product Launch Ideas with NO Budget
 
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Internet Marketer, Robert Coorey discusses some Product Launch Ideas. So if you have a small budget or no budget at all, pay attention to what he has to say during this live Business Event by http://www.BusinessBlueprint.com In todays overcrowded market it's important to stand out. The best way to do this is to know your market. Then think about how you can introduce surprise and curiosity. What can you do that's counterintuitive? What's your point of difference? How are you going to stand out? Now go do that... If you enjoyed this video, comment and share it with other entrepreneurs and keep in touch with us! Visit http://www.BusinessBlueprint.com for tons more videos and business tips, subscribe to our Youtube Channel to keep up to date with all the latest trends, click here to subscribe! More Resources: https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897 https://soundcloud.com/business-blueprint http://www.stitcher.com/podcast/business-blueprint Find us on: Facebook: http://facebook.com/bizblueprint Instagram: http://instagram.com/businessblueprint Google+: https://plus.google.com/+BusinessBlueprint/about
Views: 18547 Business Blueprint
Lecture - 25 Introducing New Products & Services
 
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Lecture series on Project and Production Management by Prof. Arun kanda, Department of Mechanical Engineering, IIT Delhi. For more details on NPTEL visit http://nptel.iitm.ac.in
Views: 17744 nptelhrd
Top Tips - NEW PRODUCT LAUNCH strategy with Randy Micheletti
 
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Randy Micheletti, VP of Geile/Leon, discusses six strategic steps to successfully launch a new product.
3 Minute Product Manager: New Product Launch
 
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Guidance for product managers to create impactful introductions for their new products and services.
How to Launch a New Brand, Product or Service.
 
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Dr. Rollan Roberts II will share exactly how to successfully launch a new brand, product or service!  Most companies get this wrong.  Little businesses and large companies get it wrong.  Yet, there is simple protocol you can follow to nail the launch of your new brand, product or service every time.
The PERFECT Amazon Product LAUNCH! How To RANK and LAUNCH The Right Way!
 
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Amazon FBA Heroes Course + Full Support & Guidance: https://fbaheroes.com/p/fbaheroes Alright guys! Let's talk about how to execute the PERFECT Amazon product launch! I get messages all day long of people launching products incorrectly. I don't want that to be you! Launching products is both an art and a science. It requires multiple parts to it and they must be executed correctly. I hope this helps a ton! ★☆★ (FREE eBook) The 5 Core Essentials to Finding a Profitable Product:★☆★ ► https://goo.gl/CAEQCq ★☆★(FREE Template) The Most Effective Template To Get The Best Prices From Suppliers:★☆★ ► https://goo.gl/gWuGFn ★☆★Jungle Scout:★☆★ ► https://goo.gl/ZK4jpE ★☆★Viral Launch:★☆★ ► https://goo.gl/xvnFke ★☆★ Merchant Words (GET 70% Off)★☆★ ► https://goo.gl/VfGfE3 ★☆★Join Our Amazon FBA Heroes Facebook Group:★☆★ ► https://goo.gl/UCfgx6 ►Instagram: https://goo.gl/mMVhD9 ►Facebook: https://goo.gl/vomwio ►My YouTube Channel: https://goo.gl/eFEMmN
Views: 84333 Derrick Struggle
Product Introduction Video | Goldmine CRM
 
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Product introduction videos give viewers and potential buyers a first look at your new product or service. In this product video for Goldmine, a CRM solutions company, we made sure to keep this software introduction video informative, yet, entertaining. This video, in particular, is the full version. Longer duration videos like this one make for great landing page content on your website. Make sure to watch the 30-second version, which is more suitable for online advertising. Want to see more videos like this? Visit: http://epicproductionsllc.com/film-production-company/
Views: 1915 Epic Productions, LLC
Product Introduction Video for Startup Companies
 
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Product introduction videos are essential for a successful startup process. Whether you're trying to influence investors, place a video on your website or simply need a product demo video to introduce yourself, Epic works alongside many startup companies to bring their vision to life. This Kickstarter video for F2 Products showcases their product, Pocket Shield, with an actual demo of how the wallet works. Need a product demo video for your startup company? Get a quote: https://epicproductionsllc.com/get-a-quote-arizona-video-production-company/
Views: 4801 Epic Productions, LLC
Brand New Product... Introducing NEVO!
 
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Introducing..... NEVO The Really Good Good-For-You ENERGY Drink *4 Amazing Flavors *Great Taste *Contains 20% REAL Fruit Juice *Only 50 Calories NO Artificial Flavors or Colors NO Artificial Sweeteners NO Sugar Alcohols Try NEVO today! https://jgproducts.jeunesseglobal.com/en-US/nevo/
Introducing New (feature, product, or service)!
 
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#FeatureFriday via ripl.com
Introducing New product!
 
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#FeatureFriday via ripl.com
New Product Introduction Video: Triaster Online BPM Services is Finally Here
 
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Triaster's new product introduction video delivers the best of BPM with our new product Triaster Online. Triaster Online delivers fully managed BPM services hosted ‘in the Cloud’. ‘Fully managed’ means that Triaster takes care of all aspects of Business Management System (BMS) ownership in respect of: Infrastructure (servers, network security, authentication,...) Software (installation, upgrades, maintenance,...) Support (help desk, hardware, OS updates,...) Process Library administration Find out more at: https://www.triaster.co.uk/triaster-online.php
Views: 71 Triaster Ltd
Meeting for the launching new product
 
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The Manager of ice cream polar bear company will have an meeting about launching their new product. in this video, they will show their arguments to support their choise and againts another choises
Views: 7895 dikky aulia
What's On Your Your Product Launch Checklist {& free printable}
 
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Need a Product Launch Checklist? http://www.annesamoilov.com This week, I wanted to share a few of the first steps you must take to plan and pull off a successful launch. {click to see more} Whether you've got a business, new blog, new product or service, you need to think about how you'll launch that thing so people take notice and take action! Of course - these are steps that also make for a stronger business…the sooner you get used to really defining these 3 things - your goals, your audience, your offer… you’ll be setting yourself up for more targeted marketing messages as well as a clear vision for your business. Check out last week’s video to see how to find out what people are struggling with. Sign up for the Launch workbook printable: https://bit.ly/launch-planner Join the FREE Facebook Group: https://www.facebook.com/groups/fearlesslaunchinglounge/ Watch last week’s video all about figuring out what problems people want to solve: https://www.youtube.com/watch?v=_Y-tLTz0Q6U Let me know if you have any questions and, of course, share your progress in the comments below! --------------------- A little bit about me...I spent my 20s working in visual effects and animation in Los Angeles as a Producer, Project Manager on feature films, video games, and commercials. I gave that up, rambled around for a few years and found myself obsessed with starting my own business. Cut to: TODAY. I support small businesses who want to launch products and services online by helping them create a plan that works, helping them grow their audience and make more money with their launches. Find out more about Fearless Launching here: https://www.fearlesslaunching.com Visit me on facebook: https://www.facebook.com/annesamoilov Instagram: https://www.instagram.com/annesamoilov Listen to my weekly podcast The Fearless Launching Show here: http://goo.gl/Rozhuw This week, I'll be sharing the tools that I use to plan, manage, and create all my content... from strategy to tracking what works! Want to learn about launching? Check out my 30 days before the launch video series: http://www.youtube.com/playlist?list=PLEKizO8VZ2xbIRTBm4ccBbExA58dOtXz_
Views: 795 Anne Samoilov
LAUNCH strategy for your new product, with Amy Schmittauer
 
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Join the LIVE show every week day at 10:00 AM Pacific! https://www.facebook.com/LiveStreamingPros When you launch a new product, all your thoughts tend to focus on giving it the best start you possibly can. How can you get people excited about it, and get it in front of those who are most likely to become customers? Amy Schmittauer, of VlogLikeaBoss (http://vloglikeaboss.com), Savvy Sexy Social (http://savvysexysocial.com), and Aftermarq (http://aftermarq.com) shared the process she's going through to launch her book "Vlog Like a Boss" (http://amzn.to/2kyv6Sh). Amy started in online video with pre-recorded and edited content that she has shared on her YouTube channel (https://www.youtube.com/savvysexysocial). She's found the transition to doing more LIVE a bit of an adjustment, but has found it a powerful way to get to know her audiences better, as she learns to balance the interaction with providing value. From video creator to book author As a video creator, Amy initially felt that a book was a strange move away from the medium where her audience had found her. But they told her, over and over, that they wanted a book. So, "Vlog Like a Boss" was born. And she took the process of writing and launching the book as an opportunity to detail the journey for her audience. That had the effect of involving them in the launch and making them her "book squad"! She formed an email list and kept people up to date on every step. This is so amazing: She was giving her audience exactly what they wanted, and in return they were becoming her most outspoken marketing advocates. Daily vlogs of a launch For the entire month of January, she has been vlogging the day-by-day work of launching the book. Including a "top secret project"! :) Launches are all about tiny little details, and I love that Amy has created a record of her daily journey through all the bits and pieces. The power of ASKING! Over and over in our talk there was a simple message from Amy: If you want something, ASK. It was her audience asking for the book that made it a reality. It was her asking them to join a "book squad" that gave her a powerful and dedicated marketing corps. And it was asking her online idols, like Justine Ezarik and Gary Vanerchuk, for book jacket testimonials, that got them to say yes without hesitation. That's my takeaway from this amazing conversation. The power of asking. Amy had so much great advice - what strategy was your favorite? Let me know in the comments!
Views: 673 Live Streaming Pros
Introducing New Products
 
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Introducing the new products
Views: 191 russeljeizel
What to do BEFORE you plan your successful product launch {All-New Behind The Scenes Look}
 
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Here are the 3 first steps I walk my clients and myself through before we dive into prepping their product launch. These 3 very basic steps are ones you shouldn't avoid -- no matter if you're launching a digital product, a course, an online event, a book... Also - here's how to attend my upcoming free launch workshop: https://annesamoilov.com/masterclass Visit the blog to download your free launch planner: http://goo.gl/Fqf8TR --------------------- A little bit about me...I spent my 20s working in visual effects and animation in Los Angeles as a Producer, Project Manager on feature films, video games, and commercials. I gave that up, rambled around for a few years and found myself obsessed with starting my own business. Cut to: TODAY. I support small businesses who want to launch products and services online by helping them create a plan that works, helping them grow their audience and make more money with their launches. Find out more about Fearless Launching here: http://www.fearlesslaunching.com Visit me on facebook: http://www.facebook.com/annesamoilov Instagram: http://www.instagram.com/annesamoilov Want to check out my free launch toolkit? http://www.annesamoilov.com/launch-toolkit-new Listen to my weekly podcast The Fearless Launching Show here: http://goo.gl/Rozhuw This week, I'll be sharing the tools that I use to plan, manage, and create all my content... from strategy to tracking what works! Want to learn about launching? Check out my 30 days before the launch video series: http://www.youtube.com/playlist?list=PLEKizO8VZ2xbIRTBm4ccBbExA58dOtXz_ Grab my free launch toolkit right here: http://goo.gl/wHSi9d
Views: 5185 Anne Samoilov
Introducing Products by Google
 
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Introducing Top 5 Products by Google. Google has officially announced the Pixel and Pixel XL, flagship Android smartphones it's producing in partnership with HTC. They sport top-of-the-line hardware and exclusive software features. Announced the release of a new phone, Pixel, a VR headset called Daydream and other interesting products. pls enjoy videos. ✰Follow us✰ ■ Google+ : https://goo.gl/tVCH69 ■ Youtube : https://goo.gl/hvaUUx ■ Thank you for watching!
Views: 11813 Maday
Lessons from New Product Launches--Cell Zone to iPad
 
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Joan Schneider and Julie Hall of Schneider Associates, coauthors of the HBR article "Why Most Product Launches Fail," explain how to attract and maintain consumers' attention.
Vancouver Marketing Consultant - Seven stages of New Product Introduction
 
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Vancouver marketing consultant, 20 yrs.+, customized marketing & Internet strategy for your product. http://www.vancouvermarketingconsultant.ca. Flexible fees, no long term contract necessary. Full service Marketing, from start up to revenue growth stages,
Views: 1054 Roy Leahy
Customer Support New Product Introduction
 
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Follow ASML on social media Facebook: https://www.facebook.com/asml/ Twitter: https://twitter.com/ASMLcompany Linkedin: https://www.linkedin.com/company/asml Or visit our website: http://www.asml.com
Views: 2115 ASMLcompany
Coop Bank to introduce new products to the market
 
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Coop Bank to introduce new products to the market. Watch KTN Live http://www.ktnkenya.tv/live Follow us on http://www.twitter.com/ktnkenya Like us on http://www.facebook.com/ktnkenya
Views: 557 KTN News Kenya
New product launch
 
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Informational animation for a new prduct exploration
Views: 18397 Jon Teplow
EPS Manufacturing - Elite Products and Services LLC - New Products Launch Video 04-2014
 
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EPS Manufacturing is a design, manufacturing and distribution firm located in Gallatin, MO. EPS offers machining, laser cutting, sandblasting, power coating, electronic breadboarding, and design engineering services. Many years have been dedicated to developing our newest products that meet the needs of the end industrial users. Our products are developed by fabricators for fabricators. This power point presentation launches our newest products. For more information go to www.epsmanufacturing.com. It's all about making a positive difference creating tomorrow's tools for today's projects!
Views: 92 Christine Campbell
Introducing New (feature, product, or service)!
 
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Coming soon yancyinc will be featuring cool design t-shirts for men, woman, kids, to purchase. Let’s Go!!!FeatureFriday via ripl.com
Views: 0 Coy Yancy
Opening speech and product reveal at Volvo Buses Euro 6 launch
 
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Håkan Karlsson, President Volvo Bus Corporation, holding the opening speech at the Volvo Buses "The Journey Beyond Euro 6" event in Sweden on April 22-25, 2013. Introducing an entirely new Euro 6 product range and innovative services that improve uptime, fuel efficiency and driver performance. Explore the World of Green Efficiency at http://euro6.volvobuses.com/
Views: 5159 Volvo Buses
Introducing Social Product Development - PTC
 
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Robin Saitz, SVP, Solutions Marketing & Communications, discusses the thinking behind social product development.
Views: 1863 PTC
Introducing New Products
 
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Every time you introduce a new product, you have to do a lot of preparation....
Views: 1561 asifjmir
How do you introduce a new product to the market? #BusinessMasterclass
 
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In this entrepreneurship mastery class, I'll help you understand what happens when a new product is introduced to the market. Learn the different segments of your target market and have the understanding on how each segment impacts on the other. For more information on entrepreneurship mastery, mentoring and coaching, visit our website, www.ourbusinessmasterclass.com or Facebook:@thebusinessmasterclass or Twitter: @tbmasterclass
3 Minute Product Manager: Business Case for New Products
 
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Guidance for product managers on creating a new product business case - an investment proposal for a new product or service. A business case includes market analysis, strategy, product definition, value proposition, go-to-market plans and financials.
The Lean Startup - 5 Keys to a Successful Minimum Viable Product Launch
 
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A month ago I launched a new product - a new Minimum Viable Product. I learned a lot: here are the 5 things you need to know. Grab your FREE Cheat Sheet: http://bit.ly/lean-startup-cheatsheet In today's video, five keys to a successful Minimum Viable Product Launch: - 1. Launch before _____ _____ - 2. There are more ______ _____ than you think - 3. Launch to a _______ _______ - 4. Be ready to make _______ ______ - 5. Remember that it’s an ________ → SUBSCRIBE for a NEW EPISODE every WEDNESDAY: http://www.DevelopmentThatPays.com/-/subscribe ------------------- 108. The Lean Startup - 5 Keys to a Successful Minimum Viable Product Launch So you’re planning to launch a product A Minimum Viable Product Excellent. A New Course ------- Just over a month ago, our adventure into Lean - that’s “Lean” as in “The Lean Startup” - reached an interesting stage. I launched a product. A Minimum Viable Product. The “Course of Some Kind” crystalised into “Scrum vs Kanban - the Mini-course”. Here are FIVE things that I learned along the way: 1: Launch before you’re ready ----- Are you the kind of person that hears "Done Is Better Than Perfect" or “Shipping beats perfection” and thinks: “Really Are you sure ” If so, you’re in good company. “Hello. My name is Gary. I’m perfectionist.” October was hell for me. My task was take existing material and to repurpose it into a mini-course. That doesn’t sound like a recipe for torment. But the more I worked on the course, the less I liked it. I wanted to rip it up and start again. If this sounds like you, then take a note from Reid Hoffman, founder of LinkedIn "If You're Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late" So pick and date. And launch. Before you’re ready. Bonus Tip: Set things up so that the date can’t be moved. I wrote the launch into an episode of Development that Pays. At that point, I was committed! 2: Remember that there are more moving parts than you think. ---- Your focus will the on the product. That’s only natural. But a product won’t launch itself. You’re going to need plumbing. I had my three videos. I also had an email service capable of sending time-delayed emails. Three videos. Three emails. Simples. But it’s probably not a great idea to send people direct to the video: each should be on its own page... And I’m going to need a form - so that people can sign up... And the form is going to need page to “live on”... And…. I think you get the message :) 3: Launch to a limited audience ---- Although it’s important to launch before you’re ready, you don’t have to be damn fool about it; not everyone has to see your “warts and all” version. So launch… but make it a soft launch. Wikipedia defines a soft launch as “a preview release of a product or service to a limited audience prior to the general public”. In the case of the “Scrum vs Kanban the Mini Course”, I “hid” the announcement in a “regular” Development That Pays episode: only people that watched one particular episode all the way to the 4 and half minute mark got the link. 4 - Be ready to make running repairs ----- Launch day rolls around. You push the Big Green Button, and breath a sigh of relief. But don’t relax too much! To paraphrase Mickey Rouke’s character in Body Heat: “You got fifty ways you're gonna * up. If you think of twenty-five of them, then you're a genius... and you ain't no genius.” Well you may be you are a genius. I am not. A genius would not have…. wasn’t expecting to told that one of my videos had TWO audio tracks. - A genius would not have I wasn’t expecting requests for the second lesson on day one. So expect things to go wrong… and be at the ready to make running repairs. 5 - Remember that it’s an experiment ---- It bares repeating: Remember that it’s an Experiment*. This one cuts two ways: It’s a reminder not to over-egg the pudding. This is a Minimum Viable Product, not a Final Perfect Product. It’s also a reminder to measure. Your Minimum Viable Product is part of the Build Measure Learn loop. And if you don’t measure, you won’t learn. Recap ---- In summary: Launch before you’re ready There are more moving parts that you think Launch to a limited audience Be ready to make running repairs Remember that it’s an experiment https://www.youtube.com/watch?v=ark3b6d5i6A&list=PLngnoZX8cAn_vCE1plk4xhTWfJfvKEWs8
Views: 7920 Development That Pays
Branding a New Product Launch
 
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Does Speed-to-Market matter? Turn you idea into a "Shelf Ready" product with Catalpha's packaging design and branding product launch services.
How to Sell Your Product or Service - Delivering a Sales Presentation (Part 7 of 11)
 
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My YouTube Video Gear Kit - http://geni.us/17Iz8 Edit videos with FCPX - http://geni.us/LNR1F9 Camera microphone - http://geni.us/fTsnqFL Website - http://geni.us/n1Bu Facebook - http://geni.us/92Qk Instagram - http://geni.us/vOEm8 YouTube - http://geni.us/qWYWHhR Twitter - http://geni.us/ZK8BN LinkedIN - http://geni.us/SejN1W1 Kit - http://geni.us/17Iz8 How to Sell Your Product or Service (Part 7 of 11) Sales Training Course. In this course, sales trainer and sales motivation expert Victor Antonio introduces you to a process to learn How to Sell. For more info go to Victor Antonio http://www.VictorAntonio.com In this video, Victor talks about delivering a great sales presentation to learn how to sell more products or services ---Get more Sales Training and Motivation Tips on Selling with Victor Antonio at http://www.SellingerGroup.com Bio: Sales Motivation speaker, trainer and author Victor Antonio is proof that the American dream of success is alive and well. A poor upbringing from one of the roughest areas of Chicago didn't stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming CEO of a multimillion dollar high-tech company. Prior to being CEO he was President of Global Sales and Marketing for a $420M company. He was tasked with building a global sales force, establishing contract agreements, developing financial pricing models and in charge of developing the corporate brand and marketing the company's services for worldwide acceptance. Before that he was Vice President of International Sales in a Fortune 500 $3B corporation at the time. Within a two and half year time period he grew their business from $14M to $98M in annual revenue. During that time period his sales totals were $162M and was selected from over 500 sales managers to join the President's Advisory Council for excellence in sales and management. International: His success in sales and management also helped him establish channels internationally. He has conducted business in Europe, Asia, Saudi Arabia, Australia, Latin America, Middle East, United Arab Emirates and South Africa. How to Sell Your Product or Service online Sales Training Course.
Views: 111849 Victor Antonio
***[New Product Development Process]*** - Hotwired Internet Marketing
 
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http://HotwiredMarketing.com/ New product development - Wikipedia, the free encyclopedia https://en.wikipedia.org/wiki/New_product_development‎ In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered ... ‎Product Development and ... - ‎Flexible product development - ‎Phase--gate model Images for new product development process - Report images 8 Step Process Perfects New Product Development - Innovation ... http://www.innovationexcellence.com/.../8-step-process-perfects-new-...‎ by Robert Brands - in 43 Google+ circlesMay 27, 2013 - A Stage Gate Process is a must as part of successful Innovation, here are 8 steps to refine and perfect the process. New Product Development Process « Roberts Rules of Innovation http://www.robertsrulesofinnovation.com/new-product-development-process‎ One of the two key processes in Robert's Rules of Innovation is the NEW PRODUCT DEVELOPMENT PROCESS. A formalized, NPD process -- also referred to ... New Product Development Process - KnowThis.com http://www.knowthis.com/...of...products/new-product-development-process/‎ Coverage includes a 7-step process for developing and introducing new products. Five Phases of the New Product Development Process | Chron.com http://smallbusiness.chron.com › ... › New Product Marketing‎ New product development is a crucial process for the survival of firms, especially small businesses. The small business environment today is very dynamic and ... New Product Development: Stages and Methods - GreenBook http://www.greenbook.org/marketing-research.../product-development-stages‎ The new product development process has the potential to be haphazard because of the inherent uncertainty in the process, as well as the myriad methods ... New Product Development Process | Inc.com http://www.inc.com/tools/new-product-development-process.html‎ The New Product Development Process is a comprehensive guide that describes the complete process of bringing a new product or service to market. The New ... New Product Development Process | McGraw-Hill Answers http://mhanswers-auth.mhhe.com/business/.../new-product-development-proce...‎ Successful new product development requires achieving three simultaneous objectives: maximizing fit with customer requirements, minimizing time to market, ... New Product Development Process - SlideShare http://www.slideshare.net/iainsanders/new-product-development-process‎ New Zealand Trade and Enterprise seminar on new product development, introducing stage-gate project management. New Product Development Process in 8 Steps - Udemy https://www.udemy.com/blog/new-product-development-process/‎ by Kasia Mikoluk - in 31 Google+ circlesJul 29, 2013 - new product development process Have you ever wondered how some companies manage to market entire product lines with ease

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