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The Ultimate Fashion Marketing Toolkit
 
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Before you launch your brand you need to have a few (read: a lot of) things in place. Here's my ultimate check list of marketing tools you need to get your brand off the ground, and people talking about it! Which tips have you heard of and which work for you? Comment below and let's talk fashion marketing. Takeaways: 1. Branding 2. Verbal Guide 3. Your Logo 4. Product Types 5. Advertising If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 12448 Scaling Retail
4. How Do You Create Brand Awareness? | #BoFEducation
 
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Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
GUERRILLA TACTICS FOR MARKETING CLOTHING BRANDS with Designer @JonPhenom
 
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Every fashion line or clothing brand needs to find as many tools as possible to market and create a larger awareness of their goods. Want to start a fashion brand or clothing line? Let clothing brand mentor Jon Phenom help. I offer consultation/ brand coaching for start-ups. +Design +Brand Strategy +Production +Streamlining I love speaking at events or hosting panels. +EMAIL ME Designer.JonPhenom (at) gmail (dot) com +INSTAGRAM: http://instagram.com/jonphenom/ +TWiTTERS http://twitter.com/jonphenom +PERISCOPE https://www.periscope.tv/jonphenom +SNAPCHAT @mr.jonphenom
Views: 39227 Jon Phenom
How Zara Took Over The Industry Using Fast Fashion
 
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Today, we’re going to look at the history of Zara, its parent company Inditex, and the fashion industry in general, to see how it became possible to create such a high churn rate in the fashion industry. An average American will throw away 77 pounds of clothing every year. And that’s true across the majority of the western world. That is two suitcases of clothes, just dumped. Zara’s first store opened in 1975, in a city called A Coruna in northern Spain. Owners Amancio Ortega and Rosalia Mera had wanted to name it after a favorite Greek film called Zorba the Greek, but a bar on their street had already beat them to the punch, so they settled for Zara, since they had already had the letters made for the sign. Inditex was set up in 1985 as holding company for Zara and the manufacturing plants. They went on to set up and take-over many other high-street brands that follow Zara’s format; such as Pull and Bear, Bershka and Stradivarius. They now have over 6000 stores globally. Zara’s early business model was to create similar copies to high end lines but at an affordable price. As they expanded through Spain, Ortega pushed the idea of instant fashion, where Zara could react incredibly quickly to new trends so they could put new lines on the shelves in a fraction of the normal time. -----------------Support the channel: Support this channel: https://www.patreon.com/alexberman SUBSCRIBE for more videos like this: http://youtube.com/alxberman?sub_confirmation=1 Check out our Digital Agency Marketing Podcast: https://itunes.apple.com/hr/podcast/digital-agency-marketing-1/id1200614219?mt=2&ls=1 Need lead generation or marketing support for your agency? Check out http://experiment27.com . /// R E S O U R C E S Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://bit.ly/2mpyFLs Get the actual questions we use to qualify clients on the first call: https://experiment27.lpages.co/discovery-call-structure-and-questions/ Free Sales Courses: https://experiment27.teachable.com/ __ /// MORE FROM ALEX Subscribe for more videos: http://youtube.com/alxberman The Alex Berman Podcast: https://itunes.apple.com/hr/podcast/digital-agency-marketing-1/id1200614219 __ /// WORK WITH ALEX More enterprise clients for your agency: http://experiment27.com Turn your book into a documentary: https://loreliapictures.com/ Book a one on one with Alex: http://experiment27.com/consult __ /// BUSINESS INQUIRIES: For sponsorships you can reach me at: [email protected]il.com __ /// R E S O U R C E S Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://bit.ly/2mpyFLs Get the actual questions we use to qualify clients on the first call: http://bit.ly/2vqZCyK Get the proposal template you can use to sell 5 and 6 figure deals: http://bit.ly/2NqiPJw Free Sales Courses: https://experiment27.teachable.com/ __ /// WORK WITH ALEX More enterprise clients for your agency: http://experiment27.com Turn your book into a documentary: https://loreliapictures.com/ Work one-on-one with Alex: http://experiment27.com/consulting __ /// SHIRTS & HOODIES http://wohello.com __ /// MORE FROM ALEX Subscribe for more content like this: https://www.youtube.com/user/alxberman?sub_confirmation=1 The Alex Berman Podcast: iTunes: https://itunes.apple.com/us/podcast/the-alex-berman-podcast/id1200614219?mt=2 Spotify: https://open.spotify.com/show/6fnAZkjzRhtPYvsZkcMmjK?si=7gwE0NuPSqSMFpGM9MskGg __ /// BUSINESS INQUIRIES: For sponsorships you can reach us at: [email protected]
Views: 44170 Alex Berman
Digital Marketing Strategies of a Luxury Brand
 
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Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 28585 DigitalMarketAsia
Unique Marketing Ideas for a Clothing Line : Marketing & Advertising
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehowfinance Watch More: http://www.youtube.com/ehowfinance When marketing a clothing line, you always want to go to great lengths to make sure that you're standing out from the competition. Get unique marketing ideas for a clothing line with help from a Los Angeles-based social media manager and brand designer in this free video clip. Expert: Phil Pallen Filmmaker: John Wilbers Series Description: Sometimes the difference between an unsuccessful business and a successful business rests solely at the feet of the marketing campaign in place. Get tips on running the best marketing campaign possible with help from a Los Angeles-based social media manager and brand designer in this free video series.
Views: 30052 ehowfinance
2018 Wholesale Business Strategies
 
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Five market shifts that will take place in the 2018 fashion trade and how to react strategically. Let's look at the critical thinking behind a buyer's decision making and how brands should get in front of a new audience. For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 3315 Scaling Retail
POWERFUL Instagram Marketing Tips For Clothing Brands
 
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ONLINE COURSE: https://instagrammarketingforclothingbrands.com/ Sharing 5 instagram marketing tips for clothing brands to increase engagement (likes, comments, DMS, etc), increase the amount of followers and get more sales. If you own a clothing line or are thinking about starting a clothing brand - Instagram is by far the most effective platform to market your apparel. Apply these instagram marketing techniques to your own business and you will grow tremendously.
Views: 39825 Apparel Success
Inside the Industry: How to Build a Career in Fashion | The Business of Fashion x Topshop
 
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Anya Hindmarch, Caroline Issa, Farfetch’s Stephanie Phair and Jenny Cossons of Lyst joined BoF's Imran Amed to discuss the changing career opportunities in fashion and how to break into the industry. Get your complimentary BoF Professional membership here ►► http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O How to Build a Fashion Business ►► https://youtu.be/vqE0zLDBcAE How to Build a Brand in Fashion ►► https://youtu.be/2sTTELiNGB0 Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffashion/ Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/register ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Inside The Industry: How to Build a Brand in Fashion | The Business of Fashion x Topshop
 
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Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden at the Barbican in London to discuss the changing nature of branding in media, retail and publicity. Get your complimentary BoF Professional membership here ►►http://bit.ly/2yZWzTH BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O How to Build a Fashion Business ►► https://youtu.be/vqE0zLDBcAE How to Build a Career in Fashion ►► https://youtu.be/ZwzNvCqiST0 Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
How to Run a Fashion Business with Alexa Chung | S2, E1 | Future of Fashion | British Vogue
 
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Alexa Chung, our fashion bloodhound, is back investigating the ins and outs of the fashion industry in the second series of Vogue’s on-going documentary, the Future of Fashion. This time exploring things from a more business angle, she took the Vogue team to her adopted home city of New York and hit the trail to answer all your questions submitted via the Vogue social media channels. In the first episode, live today, she talks boundary-pushing retail with Opening Ceremony’s Carol Lim and Humberto Leon, and savvy merchandising with Joseph Altuzarra and his CEO Karis Durmer. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 2 Episodes: Episode 1: http://bit.ly/AlexaSeries2Ep1 Episode 2: http://bit.ly/AlexaSeries2Ep2 Episode 3: http://bit.ly/AlexaSeries2Ep3 Click Here For Series 1: http://po.st/TheFutureOfFashionS1 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. How To Run Fashion Business With Alexa Chung | Series 2 - EP.1 | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
Views: 418095 British Vogue
Creative Retail Sales Ideas for Clothing : Marketing, Branding, & Work Life
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehow Watch More: http://www.youtube.com/ehow Creative retail sales ideas for clothing will help separate your brand from the competition. Get creative retail sales ideas for clothing with help from the President of Lion'esques Style in this free video clip. Expert: Melissa Gonzalez Bio: Trends expert Melissa Gonzalez was once a top executive on a Wall Street trading floor. Filmmaker: Josh Tomozolli Series Description: Marketing and branding are concepts that are designed to make your product or service as appealing as possible to your intended audience. Get tips on marketing, branding and work life with help from the President of Lion'esques Style in this free video series.
Views: 27711 eHow
1. Do You Really Want to Start a Fashion Business? | #BoFEducation
 
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Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label. ►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Views: 125365 The Business of Fashion
Step into the world of luxury brand management
 
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Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
How to Create Marketing Funnel for Your Fashion Business.
 
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Your marketing funnel is very critical for converting prospects into paying customers. In this video, I share 3 stages of marketing funnel that you can use to set up & guide potential customer from beginning to end. You can create your marketing strategies accordingly in order to drive prospects thru your marketing funnel and convert them into paying customers. If you are running a fashion business either a physical store or online e-commerce store, your marketing activities should fit in the different stages of the funnel. This would help you target efforts to make sure you guide your customers towards the purchase and increase your revenue. In the next video, I go over 5 Phases of Customer Awareness, digging deeper in to the marketing funnel.
Views: 1042 vishal kalia
Zara marketing strategy
 
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Zara marketing and retailing strategies
Views: 4319 Abhishek Pathak
Marketing to Millennials & Gen Z_Clothing & Fashion Industry
 
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#MarketingtoMillennials #Clothing #GenerationZ #Retail My 8 Strategies for Marketing to Millennials & Generation Z in the Clothing & Fashion Industry for companies looking to disrupt the Clothing industry Contact #Wattleshire for more information on tailored company advise or regional & cultural differences affecting intergenerational behaviour. Case studies mentioned are - Mass Customization and Tailored Fit Read - Software around CAD/CAM and Gerber Garment Technology (GGT) and Lectra Systems Mon Purse Shoes of Prey Sumissura Apliiq Knyttan Sustainability Patagonia Adidas - Parley Plastic Ocean Program - upcycled shoes G-Star RAW’s ‘Most Sustainable Jean’ Organic Basics Nak - vegan leather People Tree Smart Wearable Tech clothes Levis - Commuter series X Google's Project Jacquard Wearable X Polar Pro Wear Samsung Smart NFC suit Fast Lead times Zara Lifestyle / Advocacy Nike ASOS - love all bodies Reebok Be More Human campaign Customer analytics Salesforce Hootsuite Zendesk IBM Watson Let me know what you think. #Wattleshire and I are always available to chat, consult on & advise, so do contact us. #Marieoutx #mariamriza #wattleshire #Consumerbehavior #salesstrategy #marketing #strategies #casestudies #consumers #generationaldifferences #intergenerational #Generations #GenerationY #GenerationX #GenerationZ #Millennials #clothing #fashion #clothingindustry #personalisation #masscustomisation #localisation #sustainability #influencers #crowdsourcing #Smartclothing #smarttech #analytics #Marketing #Consumerbehaviour
Views: 226 Mariam Riza
Digital Marketing Case Study : Fashion Retail
 
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Berikut ini adalah study kasus digital marketing untuk industri fashion retail dari Macy's Department Store. http://erudite.id/link/youtube.html | [email protected] | 08888097722
Views: 4829 Erudite Indonesia
How to Promote & Market Your Streetwear Brand (Pt 3)
 
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Reggie Casual breaks down part 3 of starting your streetwear brand by giving the skinny on branding and marketing,. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 113331 THE CASUAL
How to Create a Lifestyle Brand
 
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Wondering what it takes to become a brand with an influence? Here are 3 ways to hone in on your strategic placement within the retail marketplace. You're welcome! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 6607 Scaling Retail
Fashion Thinking - Deliver Innovative Retail Like a Fashion Designer
 
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Learn what fashion thinking is and how to integrate principles of fashion thinking into any retail business. Everything from integrating trends into sales and marketing strategies to anticipating the new and remixing the old is covered. See more videos and content from Retail's BIG Show at http://bigshow16.nrf.com.
Marketing Plans for Fashion : Marketing & Advertising
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehowfinance Watch More: http://www.youtube.com/ehowfinance Marketing plans for fashion include the classic elevator pitch, among others. Learn about marketing plans for fashion with help from a Los Angeles-based social media manager and brand designer in this free video clip. Expert: Phil Pallen Filmmaker: John Wilbers Series Description: Sometimes the difference between an unsuccessful business and a successful business rests solely at the feet of the marketing campaign in place. Get tips on running the best marketing campaign possible with help from a Los Angeles-based social media manager and brand designer in this free video series.
Views: 4711 ehowfinance
2. How Do You Write a Fashion Business Plan? | #BoFEducation
 
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Imran Amed explains the importance of a business plan and how to approach writing one.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
How to Use Instagram to Drive Sales for Fashion Brands
 
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Instagram is a great channel to grow your brand awareness, but did you know you could activate it to get more traffic to your site and grow your sales? Use Instagram to grow your fashion business, not just make it popular.
Views: 8329 Scaling Retail
How to Become Better at Selling Clothing in a Store : Marketing, Branding, & Work Life
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehow Watch More: http://www.youtube.com/ehow Becoming better at selling clothing in a store requires you to focus on a few key things, like customer relations. Become better at selling clothing in a store with help from the President of Lion'esques Style in this free video clip. Expert: Melissa Gonzalez Bio: Trends expert Melissa Gonzalez was once a top executive on a Wall Street trading floor. Filmmaker: Josh Tomozolli Series Description: Marketing and branding are concepts that are designed to make your product or service as appealing as possible to your intended audience. Get tips on marketing, branding and work life with help from the President of Lion'esques Style in this free video series.
Views: 56217 eHow
Startup Marketing - How to start a clothing line with no experience and no money
 
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➳ How To Start A Clothing Line With No Experience And No Money ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. https://www.youtube.com/timedtext_video?v=gSZkktU7ylA ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from EvanCarmichael: Fashion Line - Starting Your Own Clothing Brand - https://www.youtube.com/watch?v=HDtAdUm0i1o • Clothing Business - How To Start A Clothing Business - https://www.youtube.com/watch?v=7AqcGB0iCHE • Anna Wintour's Top 10 Rules For Success - https://www.youtube.com/watch?v=2MW-hPH1OLM Danny: "I am 16 and I recently got the passion to be an entrepreneur. I have no experience on the field and I don't have a lot of money but I am really excited to start a business .. preferably a clothing line. What kind of advice do you recommend for people like me and also I am wondering on how I could start it off. PS:I find your videos very helpful!" ♛ BUY MY BOOK, CHANGE YOUR LIFE ♛ Some used the ideas in this book to build multi-billion-dollar businesses. I'll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours. http://www.evancarmichael.com/oneword/ ✉ JOIN MY #BELIEVE NEWSLETTER ✉ This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love. http://www.evancarmichael.com/newsletter/ ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ¿ COMMON QUESTIONS ¿ • What is #BTA?: https://www.youtube.com/watch?v=BsY8bmTUVP8 • How do I get one of Evan's t-shirts?: http://evancarmichael.com/gear • Why does Evan look like Nicolas Cage?: https://www.youtube.com/watch?v=gZHRniTcRwo • Why does Evan make so many videos? https://www.youtube.com/watch?v=NEKxGA8xr1k • How do I vote for the next Top 10 video Evan should make? https://www.youtube.com/watch?v=0arZb0xLIDM ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • Instagram: https://www.instagram.com/evancarmichael/ • Twitter: https://twitter.com/evancarmichael • Facebook: https://www.facebook.com/EvanCarmichaelcom • Website: http://www.evancarmichael.com .: MORE ABOUT ME PERSONALLY :. About: http://www.evancarmichael.com/about/ Coaching: http://www.evancarmichael.com/movement/ Speaking: http://www.evancarmichael.com/speaking/ ---------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Cheers, Evan #Believe
Views: 209448 Evan Carmichael
How To Start An Online Fashion Business - 6 Steps To Starting An Online Retail Website
 
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Want me to help you start and grow you online fashion business? Go here - http://www.pmcgregor.com/fashion-breakthrough/ I recently spoke at Pure London showcasing the 6 steps to starting an online fashion business. I wanted to share the footage with you... This is a snapshot of a 2 day lecture I teach at the London College of Fashion. It was a proud moment to speak on stage at Pure London, just 7 years ago (when I first got started online) I attended Pure London as a trade show looking for brands to stock on my online retail store. To attend the next Pure London go here: http://www.purelondon.com/ Footage on behalf of Ascential Events. Apply for me to help you with your online fashion business (LIMITED SPACES) - http://www.pmcgregor.com/fashion-breakthrough/ For more videos on self improvement subscribe here: https://www.youtube.com/channel/UCXiZFpmQK4Fnx7n2Tvxp8VA Read my free magazine here: http://www.mensfashionmagazine.com/
Views: 119079 Paul McGregor
Clothing Line Sales Strategy : Marketing, Branding, & Work Life
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehow Watch More: http://www.youtube.com/ehow Clothing line sales strategies require you to make sure that you are communicating what is truly unique about your items. Learn about a great clothing line sales strategy with help from the President of Lion'esques Style in this free video clip. Expert: Melissa Gonzalez Bio: Trends expert Melissa Gonzalez was once a top executive on a Wall Street trading floor. Filmmaker: Josh Tomozolli Series Description: Marketing and branding are concepts that are designed to make your product or service as appealing as possible to your intended audience. Get tips on marketing, branding and work life with help from the President of Lion'esques Style in this free video series.
Views: 7176 eHow
How to Launch Your Fashion PR Strategy
 
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PR firms can cost anywhere from $1,000-$10,000/month - that's not very realistic for most startup fashion brands. Here's how you can get started on your own... Takeaways: 1. Sign up for BuzzSumo. 2. Have a Targeted List Building Strategy. 3. Understand That "No" Means "Not Right Now". 4. Nurture Your Relationships. 5. Have a PR Strategy and Timeline. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 1964 Scaling Retail
Corporate Strategies for Fragrances
 
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Learn more: http://go.euromonitor.com/extract-global-consumer-survey-results-apparel-beauty-grooming.html Fragrances as a category of beauty and personal care has performed weakly over the past several years. According to Carrie Lenard, Beauty and Personal Care Industry Analyst at Euromonitor International, this poor performance has dragged down in mature markets. Oru Mohiuddin, Beauty and Personal Care Industry Analyst, states that fragrance manufacturers are trying to restore brand value to products by launching exclusive products. Brands attempting this are: J'adore Michael Kors Since the recession, revenue for the fragrance industry is down, which means less money to spend on marketing. This impacted what types of fragrances were recently launched - many were celebrity launches or limited editions. Companies have recently been investing in successful brands as well rather than marketing new brands. An example of this tactic is LVMH and the Chérie L'eau brand. Brand extensions and new brands have not been as popular - an example of this is the J'lo brand by Coty and it's extensions, which have declined year on year. Some industry insiders are blaming slow sales on the sheer number of celebrity launches and brand extensions, which they believe are over saturating the market and taking the luxury out of buying a fragrance. Globalization of fragrances is another industry trend. The fastest growing markets for fragrances are: Russia China Fragrance companies are also trying to diversify their product ranges, delving into color cosmetics and skin care. One of the more recent strategies used by the industry is tapping into technology by using mobile phone applications. Mohiuddin concludes by stating there are several strategies that must be implemented by fragrance manufacturers going forward: Innovative product launches Invest in marketing and advertising Regional diversity Spread across other beauty and personal care categories
Fashion Marketing Strategies: Free ebook Download
 
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Need some marketing strategies for your online store? Watch this short video for an overview of our new eBook, "Fashioning Your Retail Empire Online". Fashion marketing experts will take you through the steps to brand, design, and outfit your store to keep your clientele thrilled. Download the eBook here: https://material.com/blog/post/ecommerce-fashion-selling-ebook/ Subscribe to our YouTube channel: https://www.youtube.com/c/materialcommerce
Views: 455 Material
Consumer and Retail Trends in 2018
 
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Retail isn't dying... it's evolving. Join Syama as she gives us a deeper look into the shifts to take place in 2018. Takeaways: - Customer-Centricity - Voice Search - Co-Retailing & More! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 33196 Scaling Retail
Influencer Marketing, Personal Branding Strategy, Changing the Education System | AskGaryVee 240
 
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-- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk QOTD: 27:45 : Who is the last person that you positively impacted? #TIMESTAMPS: 2:55 : What's your perspective on Document V/S Creating? 7:33 : How to build a fitness social media platform using influencers? 16:55 : How would you work with VaynerTalent Clients for Personal Branding in the music industry? 22:15 : Top 2 things you would change in high school education for struggling students? -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). ---- Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com iTunes Podcast | http://apple.co/1QxEM7m Wine Library | http://winelibrary.com
Views: 198213 GaryVee
Social Media Marketing – Fashion Industry
 
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Articles used: 1. Saravanakumar M, SuganthaLakshimi T: Social Media Marketing. Life Science Journal. 2012;9(4). P 4444-4451 2. De Vries L, Gensler S, Leeflang P.S.H.: Popularity of Brand on Brand Fan Pages: An Investigation of the effects of Social Media Marketing. Journal of Interactive Marketing 25 (2012). P 83-91 3. Neti S: International Journal of Enterprise Computing and Business Systems. ISSN (Online): 2230-8849, 2001-7-2. P 1 – 15. Accessible via [http://www.ijecbs.com]. Book used: Urban D. The complete guide to global social media marketing. How to Run Social Media Campaigns for a Worldwide Audience. Accessible via: http://www.ciccorporate.com/download/the-complete-guide-to-global-social-media-marketing.pdf
Views: 36 Joep Boomstam
Omnichannel: Retail (R)evolution | Kilian Wagner | TEDxHSG
 
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Today consumers are demanding. They expect merchandise to be available online, but also a trustful and impeccable in-store service. To remain competitive, businesses must therefore act fast and smart. Illustrating his thoughts with inspiring example from some of today’s largest retail players, Kilian Wagner, CEO of a very innovative Swiss start-up, gives us insights on his retail strategy and on how Omni-channelling might just be the quiet revolution we have all been waiting for. Kilian Wagner, rethinks retail by holistically engaging with customers across online and offline worlds and bringing fashion to the optical industry. CEO of VIU, a Swiss eyewear startup shaking up the optical industry with a premium eyewear concept that breaks with norms through vertical integration and omnichannel retail. Seamlessly combining online and offline channels VIU is building holistic customer experiences, while offering premium and sustainable products at revolutionary prices. Founded in Switzerland in 2013 VIU is active in Germany, Austria and Switzerland, operating 17 own flagshipstores, proprietary online channels and more than 20 partnerstores. Prior to VIU, Kilian worked 5 years as a strategy consultant at McKinsey & Company, leading projects in different industries (Telecoms, Banking, Media, Consumer Goods) with focus on growth strategy and market entry. He holds a M.A. in Business Administration from the University of St.Gallen (HSG). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 82838 TEDx Talks
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 327200 Marketing 360
Fashion search engine marketing strategies  & Keywords | Fashion SEO Services
 
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Discover what works when ranking fashion websites for competitive keywords in 2018. What are the right high traffic keywords that will convert the most sales for your fashion collection and increase your brand identity? What are the best strategies to place your fashion website in the top search results on Google? http://fashionlmg.com/fashion-seo/ When looking at how to optimize ecommerce websites in the fashion industry mastering SEO for fashion ecommerce is key. Choosing the right fashion SEO keywords for your fashion brand and clothing collection is the first important step but there is a lot more to it if you want to get quality traffic to your website from Google and other search engines. Ranking fashion keywords for women's clothing and other clothing keywords are always highly competitive as search behavior changes. Choosing the right fashion keywords in 2018 is the most important first step for fashion blogs as well as fashion boutiques. Boutique keywords in 2018 are more competitive to rank than ever and for online shopping keywords listing in the top 5 is close to impossible unless you get help from fashion SEO professionals like the ones we recommend.
Views: 4626 Nicky Petuhova
Negotiation Strategies, Logo Changes & the Apparel Business | #AskGaryVee Episode 205
 
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► Subscribe to Gary's Channel Here - http://bit.ly/GaryVeeSubscribe #QOTD: What have you been up to? #TIMESTAMPS: 2:44 - I want to snap & vlog my work, but I'm mostly sitting at a desk on my phone & email. How can I add variety in content? 5:51 - What are some of your best tips for getting the deal done and making sure what it is mutually beneficial for both parties? 8:30 - How do design changes to apps that cause a negative stir affect brand image or usage? Or does it even? 11:48 - You challenge old every day, how do you feel when challenged from younger - professionally? 14:54 - If you were to build a company today from scratch, at the beginning stages of your company, what would your top three first moves be? Keep in mind you only have $3000. #LINKS: Montage video: https://www.youtube.com/watch?v=Qdvbs1X5-CA Facebook: https://facebook.com/gary Follow My Snaps: http://snapchat.com/add/garyvee My Books: https://garyvaynerchuk.com/books -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Snapchat: garyvee Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee
Views: 170103 GaryVee
Fashion Week London Fashion Marketing Strategy
 
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http://youtu.be/TSlDX5YpqxQ London Fashion weeks are the best! Specially the London Fashion Week and Fashion Shows during this time have always been great places for connecting with people from all areas of the fashion industry. From designers to fashion brands and manufacturing to marketing and advertising. We have worked with established and up-coming fashion designers and fashion brands in the areas of fashion SEO, fashion social media and online fashion advertising. WEBSITE: http://l-marketing-group.com/seo/fashion-industry-internet-marketing-social-media/ FACEBOOK: https://www.facebook.com/socialmedialmg TWITTER: https://twitter.com/lmarketinggroup LinkedIn: http://linkedin.com/company/l-marketing-group
Views: 116 Cosgrove Bowen
A Branding Lesson from The Fashion Industry
 
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Companies these days can learn from Fashion Industry events and apply the same principles to their branding and advertising efforts. David Allison explains how companies can do so in this instalment of The Marketing Brief with David Allison.
Views: 4335 MarketingJournalism
The “4 P’s” of Fashion Marketing and Overcoming Networking...
 
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One area of the fashion industry that unites us all together is marketing - getting the right message about our products to the right people. On this episode of The Successful Fashion Designer podcast, I interview Robyn Spady, a lifelong handweaver and fashion industry professional with over 17 years of experience. Throughout our engaging conversation, we discuss the 4 main pillars of fashion marketing: product, price, position, and promotion. Robyn shares her secrets to successfully networking with industry pros and how to handle hearing “no” in challenging conversations. Her advice will surely help you approach fashion marketing the right way. It’s always easier to grow from small success than recover from large mistakes. Start your business off on the right foot by giving this podcast episode your full attention! Outline of This Episode [3:45] Robyn Spady, textile expert and fashion professional, is my guest for this episode [5:50] Robyn shares how she got started in handweaving and why she enjoys this niche market of fashion design [16:55] Overcoming intimidation while networking in your niche market [24:26] Learn to understand the “no’s” you receive in fashion design [32:55] The importance of marketing to the right people [42:28] Navigating through the 4 P’s in fashion marketing [56:51] Keeping your brand fresh and examining buyer/wearer demographics [1:03:24] Here’s a tool that helps gain your brand exposure   Networking doesn’t have to be intimidating! Use these tips to secure great connections Networking in the fashion industry shouldn’t feel like a burden. It should always be about connecting passionate people to others in a shared community. You can leverage people and their extensive knowledge without taking advantage of them, and reaching out with questions could lead to career-changing conversations. Robyn shares main tips for networking success on this episode. Here they are! Do your homework on potential contacts Be prepared and respectful when initiating a conversation Focus your questions on one specific topic - not the entire industry If you receive a “no” or “not right now,” understand the reasoning behind that decision Fashion marketing is about 1 thing - communicating with the right customer The goal at the heart of fashion marketing is communicating your brand’s message and products to the right buyer at the right time. Robyn encourages all fashion designers to be laser-focused on the right type of customer. She explains, “If you market to everybody, you’ll miss everybody.” Many fashion designers fear missing out on sales if they have a target audience that’s too focused. But that belief simply isn’t true! Robyn believes that “When you meet a customer’s need beautifully and better than everyone else, the result will be more business than you know what to do with!” Don’t fall into the trap of creating products for every demographic in every size. Learn from Robyn’s extensive experience and develop your targeted fashion marketing strategy. Check out this episode for all the details. Here’s how to navigate the “4 P’s” in fashion marketing Defining the “4 P’s” in fashion marketing for your brand will give you a launchpad for future marketing initiatives. Robyn shares a few key ideas on each of the 4 and wants you to understand them. Check it out! Product - Understand what your market is looking for regarding trends and functionality Price - Know that overpricing and underpricing are two sides to the same dangerous sword. Know the value of your product and price it accordingly - people will want to pay! Position - Your position establishes the image/identity of your brand in the minds of your customers. Encouraging your buyers to be educated in the eco-conscious decisions behind your products or the fair-trade practices are all part of positioning. Promotion - Promotion answers the question, “How will you spread the word about your brand and your vision?” Consider buyer vs wearer demographics to increase sales and keep products fresh Continuing with her belief that no brand can serve the needs of every customer, Robyn wants every listener to consider buyer vs wearer demographics when designing. She points out that the wearer isn’t always the buyer (for example, grandparents purchasing clothing for a grandchild), and that special considerations in marketing and design need to be made accordingly. Rotating through various fabrics, colors, cuts, etc. will keep your products fresh in the eyes of buyers. Local boutiques are always searching for new and exciting pieces - your brand needs to evolve as buying interests shift. To hear more about how to keep your products on the racks, be sure to listen to this episode of The Successful Fashion Designer podcast. Resources & People Mentioned Heddlecraft magazine PODCAST: “Don’t Keep Your Day Job” Ep 48,...
Views: 185 Sew Heidi
Industry 4.0: How to Revolutionize your Business | HKPolyUx on edX
 
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An introduction to the fourth industrial revolution, it's major systems and technologies and how new products and services will impact business and society. Take this course for free on edx.org: https://www.edx.org/course/industry-4-0-how-revolutionize-business-hkpolyux-i4-0x
Views: 10865 edX
Talks2017 - Marketing in Fashion Industry
 
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• 28 October | 12:00 • Radisson Blu Iveria • Tickets - https://bit.ly/talks-tickets
Views: 14 Talks
Digital Marketing with Drew Elliott | The Business of Fashion
 
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Take our self-directed course through the foundations of Digital Marketing. From effective influencer strategies to achieving virality and entertaining your audience, learn the magic and math behind successful digital content from Drew Elliott, the man who can #BreakTheInternet. Click here to learn more ►► https://bit.ly/2HOZOOL Subscribe to BoF to watch more videos ►► http://bit.ly/2dknoYc CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffashion Instagram: https://www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/register ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Zara: How a Spaniard Invented Fast Fashion
 
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Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 Nineteenth video of the Behind the Business Series. Zara is a Spanish clothing and accessories retailer. Zara was founded in 1975 by Amancio Ortega. Zara is the main brand of the Inditex group, the world's largest apparel retailer. Inditex also owns brands such as Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. As of 2016, the main owner of Inditex, Amancio Ortega, was the second wealthiest man in the world.
Views: 387725 Business Casual
BBC Three - Secrets of the Superbrands (Fashion)
 
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Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them. Programme created by the BBC
Views: 743235 Ken Blu
Take your first step into the fashion industry!
 
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Would you like to switch careers, follow your dreams and work in the fashion industry in areas like marketing, public relations, trend consultancy, ecommerce and digital advertising? It is not as big a step as you may think from your present position into the fashion world. Having the desire is half the battle. So, why not studying Fashion Business one day per week (Fridays, 9:30am to 5:00pm) for 3 months? This Fashion Business part-time course starting on February 15th, aims to give you all the marketing and communication skills you need in order to be a successful business professional in the fashion industry. You will have the opportunity to: - create an online campaign, including a brand campaign strategy, media opportunities, guest posting and planning); - identify appropriate marketing models in relation to selected companies; - create marketing plans; - develop a strategic and enterprising approach to the multifaceted nuances of contemporary practices regarding your own current or intended career path; - gain confidence in the communication of enterprising plans and proposals. Learn more: https://www.amsterdamfashionacademy.com/fashion-courses/part-time-fashion-courses/business/
Views: 23 AmsFashion
How this fashion influencer makes money through her Instagram posts
 
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Danielle Bernstein is behind the blog "WeWoreWhat," and documents her life through her social media accounts, blog, podcast, and YouTube channel.
Views: 281576 ABC News
Alexa Chung: How PR Works & Normcore | S2, E2 | Future of Fashion | British Vogue
 
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How does PR work and who invented normcore? Alexa Chung continues to investigate some of the more interesting career trajectories in the fashion world as she meets Brian Phillips of Blackframe PR, and Greg Fong and Emily Segal of art collective turned trend forecasting agency, K-Hole. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 1 Episodes: Episode 1: http://bit.ly/AlexaSeries2Ep1 Episode 2: http://bit.ly/AlexaSeries2Ep2 Episode 3: http://bit.ly/AlexaSeries2Ep3 Click Here For Series 2: http://po.st/TheFutureOfFashionS1 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. Alexa Chung How PR Works & Normcore | SERIES 2 - EP.2 | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
Views: 224265 British Vogue
Los Angeles Fashion Marketing Agency
 
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Trending Los Angeles based digital fashion marketing agency specializing in influencer marketing creative design & branding http://fashionlmg.com/los-angeles-fashion-marketing-advertising Fashion marketing in Los Angeles is known for its cutting edge technology and creative marketing strategies both online and in the real world. E-commerce technology and the fashion industry go hand in hand. Buying and selling clothes accessories and other fashionable items has never been easier than today. Giving fashion brands a boost in revenue or increasing brand recognition and consumer trust are both vital parts of Los Angeles fashion marketing services offered by the LMG agency. #lafw2018 #LosAngeles #fashionmarketing
Views: 2256 FashionLMG