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FWD360.com - Peter Charles - Marketing Manager , PepsiCo
 
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http://www.fwd360.com/ We gain an exclusive interview with Peter Charles a successful brand manager from PepsiCo . Having worked on large brands such as Doritos and Tropicana he shares his inspiring knowledge on branding, digital campaigns and connecting with the consumers. A must watch for any upcoming Business! Music Credits : Dan Axtell "Galaxy Being"
Views: 6814 FWD360
Carlo Redwood Pepsi Brand Manager Interview - Rebel Salute 2012 Press Launch
 
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Website: http://www.rockdaparty.com Facebook: http://www.facebook.com/rockdapartyent Twitter: http://www.twitter.com/rockdapartyent
Views: 151 Rock Da Party Ent.
How a Former Pepsi Brand Manager  Built UAE’s Largest Sports Training Business ?
 
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BusinessBay.ME - Episode 1 Featuring Sudhakar Shetty, Managing Director, Maxtalent Global Sports, Dubai Produced by Sharath A Haridaasan for Cinetra Media, Dubai www.businessbay.me Full Transcript of the Interview at: http://businessbay.me/index.php/2017/01/23/how-a-former-pepsi-brand-manager-built-uaes-largest-sports-training-business/
Views: 161 BusinessBay.ME
Brand Manager ne iş yapar? PepsiCo'da görev ve sorumluluklarınız neler?
 
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Brand Manager ne iş yapar? PepsiCo'da görev ve sorumluluklarınız neler? PepsiCo Brand Manager Canan Harman Anlatıyor! Canan Harman’ı Anlatsın'da takip edin : https://anlatsin.com/canan-harman PepsiCo’yu Anlatsın'da takip edin: https://anlatsin.com/pepsico FMCG sektörünü Anlatsın’da keşfedin: https://anlatsin.com/fmcg Kanalımıza abone olun: https://goo.gl/zl0PQl Sitemizi ziyaret edin: http://anlatsin.com/ Sosyal medyada Anlatsın'ı takip edin: • Twitter: https://twitter.com/anlatsin • Instagram: https://www.instagram.com/anlatsin/ • Facebook: https://www.facebook.com/anlatsin • Linkedin: https://tr.linkedin.com/company/anlatsincom Lipton Ice Tea Brand Manager olarak PepsiCo'da bir gününüz nasıl geçiyor? https://www.youtube.com/watch?v=_C7rkMhk5jc&list=PLgvt1cNFR4vF48K6SdLbPmH8TrwiumpKb&index=5
Views: 1506 Anlatsın.com
Lipton Ice Tea Brand Manager olarak PepsiCo'da bir gününüz nasıl geçiyor?
 
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Lipton Ice Tea Brand Manager olarak PepsiCo'da bir gününüz nasıl geçiyor? PepsiCo Brand Manager Canan Harman Anlatıyor! Canan Harman’ı Anlatsın'da takip edin : https://anlatsin.com/canan-harman PepsiCo’yu Anlatsın'da takip edin: https://anlatsin.com/pepsico FMCG sektörünü Anlatsın’da keşfedin: https://anlatsin.com/fmcg Kanalımıza abone olun: https://goo.gl/zl0PQl Sitemizi ziyaret edin: http://anlatsin.com/ Sosyal medyada Anlatsın'ı takip edin: • Twitter: https://twitter.com/anlatsin • Instagram: https://www.instagram.com/anlatsin/ • Facebook: https://www.facebook.com/anlatsin • Linkedin: https://tr.linkedin.com/company/anlatsincom Lipton Ice Tea markasının Türkiye'deki hikayesini anlatır mısınız? https://www.youtube.com/watch?v=MdiUiX3mkuI&list=PLgvt1cNFR4vF48K6SdLbPmH8TrwiumpKb&index=6
Views: 279 Anlatsın.com
Assistant Brand Manager
 
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An exciting opportunity for a driven individual to join a Global Leader and accelerate your career in Marketing! Apply now https://goo.gl/nGLPxK
Views: 285 DFPRecruitment
Pepsico's digital transformation is brand agnostic | Marketing Media Money
 
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CNBC's James Wright talks to Shane Bellamy, Head of Digital Media at Pepsico about their presence at Millennial 20:20. He says they're open to new ideas. ----- Subscribe to CNBC International: http://cnb.cx/2gft82z Like our Facebook page https://www.facebook.com/cnbcinternational Follow us on Instagram https://www.instagram.com/cnbcinternational/ Follow us on Twitter https://twitter.com/CNBCi Subscribe to our WeChat broadcast CNBC_international
Q&A With A Procter & Gamble Assistant Brand Manager
 
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Stephanie Tacconelli, a 2010 graduate from the commerce program at Queen's University, originally became interested in working as Assistant Brand Manager during an internship with a consumer packaged goods (CPG) company the summer after her third year. Then, during the fall campus recruitment period at the start of Stephanie's fourth year, she applied to Procter & Gamble and went through the recruitment process. Today, she works as an Assistant Brand Manager in Toronto! Learn more about Procter & Gamble jobs on TalentEgg: http://talentegg.ca/employer/procter---gamble-inc-/ Sales & Marketing Career Guide Everything you need to know about hatching a career in Sales and Marketing http://talentegg.ca/career-spotlights/sales-and-marketing/ TalentEgg.ca is Canada's leading job site and career resource for students and new graduates http://www.TalentEgg.ca
Views: 19744 TalentEgg
Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands
 
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A Lecture by Carolina Rogoll - Brand Builder, Author & Educator Part 2 of a series by the Strategic Brand Management Initiative Learn from a brand builder and author what strong brands have in common plus the process for creating “Star Brands”! This lecture presents a brand manager’s guide to build, manage, and market brands. About the Initiative: Directed by Dr. Salah S. Hassan, Strategic Brand Management & Nation Branding is a client-based learning & research Initiative that helps clients build a distinctive & sustainable competitive advantage for their brands. To learn more about Strategic Brand Management we recommend the following videos: • Nation Branding: How to Build a Distinctive Differential Advantage https://youtu.be/oq5ihRZ9ALU • Brand Talk: Executive Interviews with Brand Builders – Carolina Rogoll https://youtu.be/KDtn7Cv6okU • Brand Talk: Executive Interviews with Brand Builders – Bruce Gudenberg https://youtu.be/cnVgq_X8Rck • Brand Talk: Executive Interviews with Brand Builders – Shoshana Stewart https://youtu.be/3iDU6iEnsTc Additional Sources: • Nation Branding: https://www.youtube.com/watch?v=tYN9Z7q5XmE • Oil Money – Desert to Greatest City: Dubai https://www.youtube.com/watch?v=S1oX9L6e6_Q • Abu Dhabi – United Arab Emirates https://www.youtube.com/watch?v=3MwzXQAd8Ec&list=PLB1B0888BDC363703
PEPSI Moments Gosha, Short Documentary (RU), 2016
 
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Agency: BBDO Moscow Creative Director - Gatis Murnieks Art Director - Andrey Timokhin Copywriter - Alexandra Novokhatskaya Account Director of the Group - Anna Sokolova Senior Account Manager - Maria Ustkachkintseva Account Manager - Olga Lopacheva Producers - Boris Anisonyan / Irina Kanevskaya / Valery Gorokhov / Dmitriy Rubezhov Designer – Alexander Novoderyozhkin Client: PepsiCo EER Senior Marketing Director EER PepsiCo Bev - Natalia Filipposyants Marketing Manager EER PepsiCo Bev - Anatoly Gordeev Senior Brand Manager EER PepsiCo Bev - Sevinch Belli Senior Brand Manager of Digital Communications - Maxim Tenants Producer - Irina Drozdovskaya Production Company: STEREOTACTIC Directors - Papaya Dog Producer – Anna Tafrova
Views: 63 Gatis Murnieks
Brand of the Year Keynote: Adam Harter, PepsiCo - MIPTV 2017
 
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Adam Harter, Vice President of Marketing and Cultural Connections at PepsiCo, will discuss “A New Era of Brand Storytelling”. In this time of explosive change across consumer behaviour, technology and data, Harter will outline how Pepsi is breaking paradigms to connect with its target consumers in a more effective and meaningful way through the content and experiences it creates. He will discuss unique integrated brand marketing best practices, including Pepsi’s recent partnership with the hit TV series Empire on FOX, how to create immersive brand experiences, Pepsi’s efforts to build internal content development capabilities and how to effectively wield the power of social media. In acknowledgment of its track record as an innovative content creator and forward thinker, Pepsi has been named MIPTV 2017’s Brand of the Year. Previous winners include, AMEX, Mattel, Marriott Studios, Chipotle, and Intel.
Views: 663 mipmarkets
Brand Spotlight: Pepsi Canada | Snapchat for Business
 
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Pepsi Canada made a splash with one of the largest Lens activations in Snapchat history, reaching 8 million Snapchatters with summer-themed Snapcodes and Lenses. Create your own Lens today: https://goo.gl/tJgPZC More About This Video: Lenses are the most playful and memorable way to increase awareness, on a massive scale. With one tap, you can invite Snapchatters into your world — and your story. See how Pepsi Canada made brought its summer campaign to life with Snapcodes and Lenses. Visit the Lens Studio site to learn more and get started: https://goo.gl/tJgPZC About Snapchat For Business Welcome to our Snapchat for Business YouTube channel! Here, you can find all the latest news, advertising tips, and best practices to help you meet your business goals on Snapchat. Some of the things we’ll cover include overviews on Snap Ads, viewing and editing your campaigns, assessing ad performance using Ads Manager, reaching your audience on our platform, and more. Take a look at our Success Stories playlist to see how businesses — both big and small — have achieved their business goals with Snapchat. Whether you’re just getting started with Snapchat for your business, or are looking to learn about our advanced advertising tools, we’re here to help! For more info, visit https://forbusiness.snapchat.com/.
Views: 2166 Snapchat For Business
PEPSI Moments Pasha, Short Documentary (RU), 2016
 
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Agency: BBDO Moscow Creative Director - Gatis Murnieks Art Director - Andrey Timokhin Copywriter - Alexandra Novokhatskaya Account Director of the Group - Anna Sokolova Senior Account Manager - Maria Ustkachkintseva Account Manager - Olga Lopacheva Producers - Boris Anisonyan / Irina Kanevskaya / Valery Gorokhov / Dmitriy Rubezhov Designer – Alexander Novoderyozhkin Client: PepsiCo EER Senior Marketing Director EER PepsiCo Bev - Natalia Filipposyants Marketing Manager EER PepsiCo Bev - Anatoly Gordeev Senior Brand Manager EER PepsiCo Bev - Sevinch Belli Senior Brand Manager of Digital Communications - Maxim Tenants Producer - Irina Drozdovskaya Production Company: STEREOTACTIC Directors - Papaya Dog Producer – Anna Tafrova
Views: 108 Gatis Murnieks
The DNA of a Good Brand Manager
 
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Jane Altobelli, EVP, Chief People Officer at SymphonyIRI Group Where is the Talent Going to Come From? Given the changing Research ecosystem, where is the talent going to come from? Researchers will need an expanding toolkit of skills and expertise that may be more about consulting skills than research knowledge. The new Researcher will need a different set of attributes in order to become change agents, visionaries, risk takers and to take a stand.
Views: 8662 scribemedia
Exciting Marketing Careers at PepsiCo Middle East
 
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Mohsen has an inspiring story about taking on new challenges early in his career -- at the age of 24 he became brand manager for our iconic Mirinda brand.
Views: 1459 PepsiCo JOBS
Kim McConnie, Marketing Director
 
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Kim started her career in The Smith's Snackfoods Company in 1995 as a Route Sales Representative, spending nearly 3 years operating a cash van in Queensland. She then spent time as a Sales Analyst in Tingalpa before relocating to Chatswood as an Assistant Brand Manager. She left in 2001 but rejoined in 2004 as a Senior Leader in the Marketing team in PepsiCo South East Asia and became Marketing Director PepsiCo Thailand in 2007. Kim returned to Australia to become Marketing Director for Pepsico Beverages in December 2009. She holds a MBA from the University of Technology in Sydney.
Remember DALE VILLAR from PEPSI Commercial, he is now a BRAND Manager at MERCEDEZ Benz in the US
 
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Remember the cute guy from Pepsi Commercial? That's Dale Villar and his life NOW!
Views: 13894 Pinoy Showbiz Latest
PepsiCo Customer Marketing Manager Job: National Customers, Foodservice
 
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Jobs in Pods is on location at Pepsico in Purchase, New York. This jobcast features a high-profile Customer Marketing Manager role with Pepsico, right at their Global Headquarters building in Purchase. Joining us to discuss this exciting opportunity is hiring manager, Carol Simpson.
KZ Pepsi Spring Promo TVC 2015
 
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Client: PepsiCo & RG Brands Brand: Pepsi Project: Pepsi Spring Promo Client PepsiCo: Marketing director – Eric Toledano Marketing manager – Aida Esenbaeva Brand Manager – Nadezhda Khvan Agency BBDO CA: Creative group head - Nikita Frankovskiy Art Director - Tanya Butskaya Designer - Renat Poposhev Copyrighter - Azathan Uxikbayev Group account director - Rustam Kunanbaev Account manager - Olga Ugrovatova Production Tengri Brands Factory: Producer – Malika Agaeva Director/DoP – Maxim Smetana
Views: 118 BBDO CA
How Pepsi uses Social Media Marketing
 
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This video is for MKF 3881 e-marketing unit at Monash University. In this video, it discusses about how Pepsi has used social media to create more value for their brand.
Views: 5374 Cuitian Foo
Pepsi Retro 2014 | Case Study
 
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PepsiCo Ukraine: Marketing Manager — Anatoly Gordeev Brand Manager — Zhanna Strelnikova Junior Brand Manager — Alexey Popov BBDO Ukraine: Head of Strategy — Eugene Kurtev Creative Director — Anze Jereb Creative Group Head — Denis Keleberdenko Art Director— Mike Petrusiak Account Director— Iryna Kochubey
Views: 343 BBDO Ukraine
Meet Valentina, L'Oréal Luxe Brand Manager
 
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Meet Valentina, Lancôme Brand Manager, working to deliver the luxe brand strategy and create marketing campaigns for product launches. Valentina's key role is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. Join our L'Oréal Community #weareloreal across social and get to know us better :) We bet you'll get inspired by how we lead the future of Beauty innovation! L'Oréal Talent Website: http://careers.loreal.com L'Oréal Talent Instagram: www.instagram.com/LorealTalent L'Oréal Talent Facebook: www.facebook.com/LorealTalent L'Oréal Talent Twitter: twitter.com/LorealTalent L'Oréal Talent YouTube: http://bit.ly/YqZUxj L'Oréal LinkedIn: http://linkd.in/Yt0wmi
Views: 624 L'Oréal Talent
KG Pepsi Summer Challenge Promo TVC 2015 Eldana Main
 
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Client: PepsiCo & RG Brands Brand: Pepsi Project: Pepsi Summer Challenge Client PepsiCo: Marketing director - Eric Toledano Marketing manager - Aida Esenbaeva Brand Manager - Nadezhda Khvan Agency BBDO CA: Creative group head - Nikita Frankovskiy Art Director - Tanya Butskaya Designer - Renat Poposhev Copyrighter - Azathan Uxikbayev Group account director - Rustam Kunanbaev Account manager - Yuliya Kopylova Production Life Time: Producer: Pavel Kashtanov DoP: Slava Kropachev Photography: Ruslan Tuganov
Views: 492 BBDO CA
PEPSI Moments Manifesto, EER Creative Framework, Hero Content, 2016
 
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Pepsi – a global pop-culture icon was looking for a new strategy to become relevant again in the EER (Eastern European Region) which spans across more than 30 countries incl. Russia, Poland, Turkey, Romania and Ukraine among others. With a focus on the Millennial audience an overarching creative strategy was developed to transition from the global concept of "Live For Now" to an open platform "Life is a moment. Live it." Its generative nature meant infinite opportunities for localization while preserving a holistic image in every execution in any of the markets. The "Moments" platform as it became known in the region has since been the solid foundation for every brand touchpoint from ATL communication and online presence to POSM and corporate events keeping the brand and product role on strategy and delivering constant results in otherwise very diverse multi-cultural environments. Credits: AGENCY: BBDO MOSCOW Creative Director: Gatis Murnieks Art Director: Andrey Timokhin Copywriter: Alexandra Novokhatskaya Account Director of the Group: Anna Sokolova Senior Account Manager: Maria Ustkachkintseva Account Manager: Olga Lopacheva Producers: Boris Anisonyan, Irina Kanevskaya, Valery Gorokhov, Dmitriy Rubezhov Designer: Alexander Novoderyozhkin CLIENT: PEPSICO EER Senior Marketing Director EER PepsiCo Bev: Natalia Filipposyants Marketing Manager EER PepsiCo Bev: Anatoly Gordeev Senior Brand Manager EER PepsiCo Bev: Sevinch Belli Senior Brand Manager of Digital Communications: Maxim Tenants Producer: Irina Drozdovskaya PRODUCTION: STEREOTACTIC Directors: Papaya Dog Producer: Anna Tafrova
Views: 3247 Gatis Murnieks
PEPSI Moments Parkour, Online Video, 2016
 
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Agency: BBDO Moscow Creative Director - Gatis Murnieks Art Director - Andrey Timokhin Copywriter - Alexandra Novokhatskaya Account Director of the Group - Anna Sokolova Senior Account Manager - Maria Ustkachkintseva Account Manager - Olga Lopacheva Producers - Boris Anisonyan / Irina Kanevskaya / Valery Gorokhov / Dmitriy Rubezhov Designer – Alexander Novoderyozhkin Client: PepsiCo EER Senior Marketing Director EER PepsiCo Bev - Natalia Filipposyants Marketing Manager EER PepsiCo Bev - Anatoly Gordeev Senior Brand Manager EER PepsiCo Bev - Sevinch Belli Senior Brand Manager of Digital Communications - Maxim Tenants Producer - Irina Drozdovskaya Production Company: STEREOTACTIC Directors - Papaya Dog Producer – Anna Tafrova
Views: 66 Gatis Murnieks
Souhir, Marketing Manager -- L'Oreal Marketing
 
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Souhir, Marketing Manager for Make Up in Dubai, expresses her passion for adapting her Brand's DNA to a specific market: she listens to the environment in order to know how to speak to consumers. She describes the necessity to understand the consumer, and what they need. She talks about the breadth of things to discover and learn at L'Oréal, which gives people the opportunity to own their projects, express themselves through the work, and bring their own vision to the brand. She describes the best thing as being able to leave your mark and contribute to something big. Souhir, Marketing Manager -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Souhir, Marketing Manager -- L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 26463 L'Oréal Talent
Pepsi Challenge 2015 15'
 
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Client: PepsiCo Brand Manager: Zhanna Strelnikova Junior Brand Manager: Aleksey Popov Agency: BBDO Ukraine Creative Director: Anze Jereb Creative group Head: Anna Poctarenko Art Director: Kseniya Babankova Copywriter: Dima Kishka Account Director: Eugenia Timofeeva Account Manager: Julia Bilyk Production: 23/32 Films Executive Producer: Aleksandr Cherniavsky Producer: Taya Holiy Director: Hagen Decker Operator: Nikita Kuzmenko Postproduction: Camaradas General Produce: Julia Uzluk Choreographer: Anatoliy Sachivko Dance team: APACHE CREW
Views: 163 BBDO Ukraine
Unconventional Marketing Investments: A Talk with Pepsi and Intel
 
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At the BRITE '13 conference, Mike O'Toole, President of PJA Advertising+Marketing, conducted an engaging discussion with Shiv Singh, Global Head of Digital for Pepsi, and David Haroldsen, Creative Director at Intel. The discussion tackled how each of the companies is reshaping the role of their brands through marketing investments, Digital Labs (Pepsi) and the Creators Project (Intel), that have little to do with advertising and self-promotion, but rather celebrate the intersection of creativity, culture and technology. Both have created major social buzz, and help make their brands relevant to a new generation of consumers. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
KZ Pepsi Summer Challenge Promo TVC 2015 Kairat Nurtas Dance
 
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Client: PepsiCo & RG Brands Brand: Pepsi Project: Pepsi Summer Challenge Client PepsiCo: Marketing director - Eric Toledano Marketing manager - Aida Esenbaeva Brand Manager - Nadezhda Khvan Agency BBDO CA: Creative group head - Nikita Frankovskiy Art Director - Tanya Butskaya Designer - Renat Poposhev Copyrighter - Azathan Uxikbayev Group account director - Rustam Kunanbaev Account manager - Yuliya Kopylova Production Life Time: Producer: Pavel Kashtanov DoP: Slava Kropachev Photography: Ruslan Tuganov
Views: 366 BBDO CA
Interview with Adidas Brand Manager Part 1
 
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For free updates on design and branding tips, www.youcanbrand.com Here's what's covered in the video: What social media platform should you focus on? How do you evaluate the best social media platform for your biz? How should you create content for each platform? What NOT to do in social media Bits on how to use Twitter, Instagram and Pinterest more effectively
Views: 5915 Jenna Soard
Russ Fliegler, Sr Marketing Manager, PepsiCo, talks about the potential with Mobile & Millenials
 
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Russ Fliegler, Sr Marketing Manager, PepsiCo, and our host for our sold-out Mobile Millennials Seminar, 3/27/13. He talks about the opportunity with Millennials' addiction to their phones.
KZ Pepsi Summer Challenge Promo TVC 2015 Kairat Nurtas Main
 
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Client: PepsiCo & RG Brands Brand: Pepsi Project: Pepsi Summer Challenge Client PepsiCo: Marketing director - Eric Toledano Marketing manager - Aida Esenbaeva Brand Manager - Nadezhda Khvan Agency BBDO CA: Creative group head - Nikita Frankovskiy Art Director - Tanya Butskaya Designer - Renat Poposhev Copyrighter - Azathan Uxikbayev Group account director - Rustam Kunanbaev Account manager - Yuliya Kopylova Production Life Time: Producer: Pavel Kashtanov DoP: Slava Kropachev Photography: Ruslan Tuganov
Views: 438 BBDO CA
Pepsi Retro campaign | advertisement for cinema
 
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PepsiCo Ukraine: Marketing Manager — Anatoly Gordeev Brand Manager — Zhanna Strelnikova Junior Brand Manager — Alexey Popov BBDO Ukraine: Creative Director — Rytis Juodeika Art Director— Alexander Rogovets Copywriter — Rytis Juodeika Client Service Director— Anna Rybalka Account Director— Iryna Kochubey Account Manager— Darya Varygina Production: 23/32 Films Directed by: Los Pérez DOP: Inigo Zubicaray Post-production: Terminal FX Sound: Propeller
Views: 174 BBDO Ukraine
Pepsi Retro | Art Installation 10'
 
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PepsiCo Ukraine: Marketing Manager — Anatoly Gordeev Brand Manager — Zhanna Strelnikova Junior Brand Manager — Alexey Popov BBDO Ukraine: Head of Strategy — Eugene Kurtev Creative Director — Anze Jereb Creative Group Head — Denis Keleberdenko Art Director— Mike Petrusiak Account Director— Iryna Kochubey Production: Pronto Film Producer: Aleksandra Krasheninnikova Directed by: Nikolay Kovtun Executive producer: Maks Asadchyi Set designer: Lesya Patoka (PatokaStudio)
Views: 115 BBDO Ukraine
Coke Marketing Brand and Positioning
 
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Week 3 Brand and Positioning Presentation for BUS 340A - Marketing for Managers
Views: 410 Jessie Crapser
Wendy - Brand Manager - Marketing & Communications
 
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My name's Wendy Instrell and I'm a brand manager at the Direct Line Group. My particular role is to look after the Churchill and brand positionings to make sure, however the company communicates and talks about our brands its stays true to what the overall brand promise is and the positioning we've set for those brands. In the five years that I've worked at Direct Line Group I've had exposure to different things, from strategic brand planning to event planning to exposure to the commercial side of the business. People from all round the business come and we discuss all the issues, it gives you a real, wide sense of how this business operates rather than just working on your own, in your own silos. We have different brand positions, those stand for different things, and as a brand team we want to get those positionings totally bought into all the way through the business and through the customer journey. You might have sales staff answering the phone for Churchill one moment, Direct Line the next, and it's really challenging to be able to show that differentiation when they've got to switch between the brands. When I've pushed for something to be done in a different way, actually quite recently, working with the teams developing scripts for our different IVRs, those quite annoying machines, when people phone up and they go through and its "press one for this, press two for this". What I really wanted was to be able to differentiate the tone of voice for Direct Line and Churchill within that to show that actually, the brands are different and they behave in a different way. So that's something that we've been able to make some changes, and push through. When I'm out with my friends, or I'm meeting people for the first time and they ask "where do I work, what do I do?" and I say I work on Churchill, everybody knows Churchill, everybody knows the Churchill dog so it's great that you can have the kind of rapport straight away, they're recalling the advertising, they're recalling, you know, the dog and the "Oh yes, Oh no" so its nice to have that common link straightaway and it does make me feel proud of working for brands that are as high profile as that. "Let's take the lead." It just makes me really encouraged to be part of a company that's so ambitious and wants to be leaders in the field. The culture really does feel likes its changing, its becoming more lively, more vibrant, people are more empowered to do things, we've got a great set of values that actually everybody in the company helped create, so it definitely feels like we're on a journey to a more exciting place.
Views: 7835 JoinInsurance
Conversation with PepsiCo CEO Indra Nooyi and David Bradley
 
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Indra K. Nooyi is chairman and CEO of PepsiCo, overseeing 22 brands that generate more than $1 billion each in annual retail sales. She is chief architect of Performance with Purpose, the company's commitment to delivering sustained growth while doing what's right for people and the planet. Nooyi serves on the boards of the US-China Business Council, US-India Business Council, Consumer Goods Forum, Catalyst, the Lincoln Center, and Tsinghua University. She is a member of the World Economic Forum's Foundation Board, a Successor Fellow of Yale Corporation, and was appointed to the US-India CEO Forum by the Obama administration. Nooyi spoke during the 2014 Aspen Ideas Festival Afternoon of Conversation. Other speakers during the afternoon included: Hari Kondabolu Gwen Ifill Jeffrey Goldberg Hillary Rodham Clinton Michele Norris Andrea Mitchell Eric Liu Melody Barnes David G. Bradley Al Gore David Gergen Tony Blair David Petraeus Bob Schieffer Jon Batiste Drew Gilpin Faust David M. Rubenstein Walter Isaacson Indra K. Nooyi The Aspen Ideas Festival is the nation's premier, public gathering place for leaders from around the globe and across many disciplines to engage in deep and inquisitive discussion of the ideas and issues that both shape our lives and challenge our times. Learn more at: http://www.aspenideas.org/ Follow us on: Facebook https://www.facebook.com/aspenideas Twitter https://twitter.com/aspenideas LinkedIn https://www.linkedin.com/channels/aspenideas You can also follow the Aspen Institute: Instagram http://instagram.com/aspeninstitute Facebook https://www.facebook.com/AspenInstitute Twitter https://twitter.com/aspeninstitute LinkedIn https://www.linkedin.com/company/the-aspen-institute Pinterest http://www.pinterest.com/aspeninstitute Get regular updates from the Ideas Festival: http://www.aspenideas.org/subscribe-newsletter
Views: 481093 The Aspen Institute
PEPSI Moments Breakdance, Online Video, 2016
 
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Agency: BBDO Moscow Creative Director - Gatis Murnieks Art Director - Andrey Timokhin Copywriter - Alexandra Novokhatskaya Account Director of the Group - Anna Sokolova Senior Account Manager - Maria Ustkachkintseva Account Manager - Olga Lopacheva Producers - Boris Anisonyan / Irina Kanevskaya / Valery Gorokhov / Dmitriy Rubezhov Designer – Alexander Novoderyozhkin Client: PepsiCo EER Senior Marketing Director EER PepsiCo Bev - Natalia Filipposyants Marketing Manager EER PepsiCo Bev - Anatoly Gordeev Senior Brand Manager EER PepsiCo Bev - Sevinch Belli Senior Brand Manager of Digital Communications - Maxim Tenants Producer - Irina Drozdovskaya Production Company: STEREOTACTIC Directors - Papaya Dog Producer – Anna Tafrova
Views: 77 Gatis Murnieks
PEPSI Moments Drifting, Online Video, 2016
 
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Agency: BBDO Moscow Creative Director - Gatis Murnieks Art Director - Andrey Timokhin Copywriter - Alexandra Novokhatskaya Account Director of the Group - Anna Sokolova Senior Account Manager - Maria Ustkachkintseva Account Manager - Olga Lopacheva Producers - Boris Anisonyan / Irina Kanevskaya / Valery Gorokhov / Dmitriy Rubezhov Designer – Alexander Novoderyozhkin Client: PepsiCo EER Senior Marketing Director EER PepsiCo Bev - Natalia Filipposyants Marketing Manager EER PepsiCo Bev - Anatoly Gordeev Senior Brand Manager EER PepsiCo Bev - Sevinch Belli Senior Brand Manager of Digital Communications - Maxim Tenants Producer - Irina Drozdovskaya Production Company: STEREOTACTIC Directors - Papaya Dog Producer – Anna Tafrova
Views: 74 Gatis Murnieks
PEPSI Moments Clara, Short Documentary (RU), 2016
 
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Agency: BBDO Moscow Creative Director - Gatis Murnieks Art Director - Andrey Timokhin Copywriter - Alexandra Novokhatskaya Account Director of the Group - Anna Sokolova Senior Account Manager - Maria Ustkachkintseva Account Manager - Olga Lopacheva Producers - Boris Anisonyan / Irina Kanevskaya / Valery Gorokhov / Dmitriy Rubezhov Designer – Alexander Novoderyozhkin Client: PepsiCo EER Senior Marketing Director EER PepsiCo Bev - Natalia Filipposyants Marketing Manager EER PepsiCo Bev - Anatoly Gordeev Senior Brand Manager EER PepsiCo Bev - Sevinch Belli Senior Brand Manager of Digital Communications - Maxim Tenants Producer - Irina Drozdovskaya Production Company: STEREOTACTIC Directors - Papaya Dog Producer – Anna Tafrova
Views: 116 Gatis Murnieks
Interview with Adidas Brand Manager Part 2
 
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Get more insight and jump on the list for free brand training at www.youcanbrand.com In this video, I interview --Anna Geiger is Adidas brand manager for Women's Training. She's works for a global brand for chrissakes she knows some amazing secrets! This video covers: *How to utilize influencers and endorsements to grow your brand *What Adidas looks for when they are trying to find vloggers & bloggers to pimp their stuff *How a global brand like Adidas taps into the mind of their ideal client!
Views: 2796 You Can Brand!
PEPSI Moments Fountains, Online Video, 2016
 
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Agency: BBDO Moscow Creative Director - Gatis Murnieks Art Director - Andrey Timokhin Copywriter - Alexandra Novokhatskaya Account Director of the Group - Anna Sokolova Senior Account Manager - Maria Ustkachkintseva Account Manager - Olga Lopacheva Producers - Boris Anisonyan / Irina Kanevskaya / Valery Gorokhov / Dmitriy Rubezhov Designer – Alexander Novoderyozhkin Client: PepsiCo EER Senior Marketing Director EER PepsiCo Bev - Natalia Filipposyants Marketing Manager EER PepsiCo Bev - Anatoly Gordeev Senior Brand Manager EER PepsiCo Bev - Sevinch Belli Senior Brand Manager of Digital Communications - Maxim Tenants Producer - Irina Drozdovskaya Production Company: STEREOTACTIC Directors - Papaya Dog Producer – Anna Tafrova
Views: 39 Gatis Murnieks
PEPSI Moments Motorcycles, Online Video, 2016
 
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Agency: BBDO Moscow Creative Director - Gatis Murnieks Art Director - Andrey Timokhin Copywriter - Alexandra Novokhatskaya Account Director of the Group - Anna Sokolova Senior Account Manager - Maria Ustkachkintseva Account Manager - Olga Lopacheva Producers - Boris Anisonyan / Irina Kanevskaya / Valery Gorokhov / Dmitriy Rubezhov Designer – Alexander Novoderyozhkin Client: PepsiCo EER Senior Marketing Director EER PepsiCo Bev - Natalia Filipposyants Marketing Manager EER PepsiCo Bev - Anatoly Gordeev Senior Brand Manager EER PepsiCo Bev - Sevinch Belli Senior Brand Manager of Digital Communications - Maxim Tenants Producer - Irina Drozdovskaya Production Company: STEREOTACTIC Directors - Papaya Dog Producer – Anna Tafrova
Views: 112 Gatis Murnieks
TOP 10 MARKETING LAWS OF SUCCESS बिज़नेस के १० कानून | SeeKen
 
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THE 22 IMMUTABLE MARKETING LAWS BOOK SUMMARY IN HINDI GET FREE AUDIOBOOK FROM HERE: https://www.seeken.org/audible (affiliate) BUY THE BOOK FROM HERE: https://goo.gl/7dSPbD (affiliate) BOOK RECOMMENDATIONS PLAYLIST: https://www.youtube.com/playlist?list=PLFiR4QnneVRORk9hJY4aJ6tI5reGkXOTu DOWNLOAD OR UPDATE THE APP FOR FREE AUDIOBOOK AND LATEST VIDEO - https://play.google.com/store/apps/details?id=com.seeken CONNECT TO GET KNOWLEDGE FROM SOME OF THE BEST MENTORS, BOOKS SUBSCRIBE https://www.youtube.com/channel/UCfhbydY40P2Lli9HuBz8cdA TO KNOW MORE ABOUT SEEKEN LIKE THE FACEBOOK PAGE https://www.facebook.com/seekeners/ FOLLOW ON TWITTER https://twitter.com/Seeken7 CONNECT ON INSTAGRAM https://www.instagram.com/seeken101/ VIDEO SOFTWARE I USE - http://www.sparkol.com?aid=1580825 REASON OF MY CLEAR VOICE (MIC) - https://goo.gl/egnkeu MARKETING IS ONE THE MOST CRUCIAL PART IN ANY BUSINESS. SO DOING GREAT MARKETING IS A KEY TO SUCCEED IN THIS COMPETITIVE WORLD. SO HERE IN THIS #HINDIBOOKSUMMARY VIDEO I HAVE SHARED TOP 10 LAWS OF MARKETING WHICH ARE 1) LAW OF LEADER 2) LAW OF CATEGORY 3) LAW OF MIND 4) LAW OF PERCEPTION 5) LAW OF FOCUS 6) MARKETING LAW OF EXCLUSIVITY 7) MARKETING LAW OF LADDER 8)MARKETING LESSON OF DUALITY 9) MARKETING LAW OF OPPOSITE 10) LAW OF PERSPECTIVE
Views: 180435 SeeKen
PEPSI Moments Football, Hero Content, 2016
 
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Pepsi – a global pop-culture icon was looking for a new strategy to become relevant again in the EER (Eastern European Region) which spans across more than 30 countries incl. Russia, Poland, Turkey, Romania and Ukraine among others. With a focus on the Millennial audience an overarching creative strategy was developed to transition from the global concept of "Live For Now" to an open platform "Life is a moment. Live it." Its generative nature meant infinite opportunities for localization while preserving a holistic image in every execution in any of the markets. The "Moments" platform as it became known in the region has since been the solid foundation for every brand touchpoint from ATL communication and online presence to POSM and corporate events keeping the brand and product role on strategy and delivering constant results in otherwise very diverse multi-cultural environments. Credits: AGENCY: BBDO MOSCOW Creative Director: Gatis Murnieks Art Director: Dmitriy Vtulkin Copywriter: Dmitriy Semenov Account Director of the Group: Anna Sokolova Senior Account Manager: Maria Ustkachkintseva Account Manager: Olga Lopacheva Producers: Boris Anisonyan, Valery Gorokhov, Dmitriy Rubezhov Designer: Alexander Novoderyozhkin CLIENT: PEPSICO EER Senior Marketing Director EER PepsiCo Bev: Natalia Filipposyants Marketing Manager EER PepsiCo Bev: Anatoly Gordeev Senior Brand Manager EER PepsiCo Bev: Lisa Nikolova Senior Brand Manager of Digital Communications: Maxim Tenants Producer: Irina Drozdovskaya PRODUCTION: STEREOTACTIC Directors: Papaya Dog Producer: Sergey Yahontov
Views: 194 Gatis Murnieks
We Are Diageo | Meet Mario Montalvo, Global Senior Brand Manager | London, UK | Diageo
 
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What’s involved in managing a global brand from a UK base? Meet Diageo’s Global Senior Brand Manager at Malta Guinness, Mario Montalvo. Mario talks about his experiences working for Diageo and his role as Global Brand Manager for Guinness’ non-alcoholic drink. Having started six years ago as part of the Global team, Mario is responsible for developing the strategy and positioning of Malta Guinness around the world. Watch to find out what Mario’s role involves - from developing marketing strategies to storyboarding worldwide campaigns. --- Diageo – Celebrating Life, Every Day, Everywhere. #WeAreDiageo --- The We Are Diageo films are part of a series of videos that showcase the amazing people behind the brands who are working for Diageo in our offices, factories and research facilities around the world. To see more films from this series, please visit the We Are Diageo playlist: https://www.youtube.com/playlist?list=PL7yKiyUVNV3cxfbeK_1pV7Y5yoqv30Mjl --- For more information about the career options and job vacancies available to you, please visit our Diageo careers page here: https://www.diageo.com/en/careers/ --- To see more videos about a career at Diageo, please click here to see our YouTube playlist: https://www.youtube.com/playlist?list=PL7yKiyUVNV3fDMGKIEguT6oDc_-2SVfYM --- Subscribe to our Diageo YouTube channel here: https://goo.gl/TQsM3o --- Discover more from Diageo: Website: https://www.diageo.com LinkedIn: https://www.linkedin.com/company/Diageo Instagram: https://www.instagram.com/diageo Facebook: https://www.facebook.com/DiageoGraduates Twitter: https://twitter.com/Diageo_News ---
Views: 525 Diageo