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Customer vs Product Development - How to Build a Startup
 
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This video is part of an online course, How to Build a Startup. Check out the course here: https://www.udacity.com/course/ep245.
Views: 28218 Udacity
4. Toolkits to Support Product Development by Customers
 
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MIT 15.356 How to Develop Breakthrough Products and Services, Spring 2012 View the complete course: http://ocw.mit.edu/15-356S12 Instructor: Eric von Hippel License: Creative Commons BY-NC-SA More information at http://ocw.mit.edu/terms More courses at http://ocw.mit.edu
Views: 5699 MIT OpenCourseWare
Product Strategy - How to make products your customers will like
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ ConeiroGames: "What do you need to make products that your target audience would like?"
Views: 13588 Evan Carmichael
product development - Listen to customers
 
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Chapter wise video presentation of his book -The art of Start - by Guy Kawasaki at the Stanford university.
Views: 11709 Jai Vikram Singh Verma
Marty Cagan: What is the Two Week Rule in Product Development?
 
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For more tips and tactics for growing your business, visit: http://labs.openviewpartners.com/   For product owners and designers, it's important to get ideas out in front of customers faster. How fast? Ideally, no more than two weeks, says Marty Cagan, Managing Partner at SVPG.com. In this short video, Marty explains the purpose behind the Two Week Rule in product development, and addresses some of the concerns about letting the world see your product before it's "just right."    Visit our channel for more videos: http://www.youtube.com/user/OpenViewVenture   Subscribe to receive new videos in your feed: http://www.youtube.com/channel/UC5QekxPGzFFordHwXGpbvIw?sub_confirmation=1   Subscribe to our weekly newsletter: http://openviewpartners.com/newsletter-signup/
Views: 3650 OpenViewVenture
Enhance Product Development Customer Feedback and Testimonials
 
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Some of our past customers share their experience working with our firm for invention design, development and licensing. To learn more for yourself, please visit our website at http://www.enhancepd.com. Otherwise, please don't hesitate to contact us at [email protected] or by phone at 877-993-6426. Read more client reviews at https://enhancepd.wordpress.com/
Lean Customer Development - Building Products Your Customers Will Buy
 
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http://shop.oreilly.com/product/0636920028253.do How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.
Views: 2017 O'Reilly
Marketing Minute 058: “Consider Your Customer” (Product Development / Entrepreneurship)
 
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Too many marketers develop “great ideas” and then hunt relentlessly for customers to whom they can sell these great ideas. But if an idea doesn’t solve a customer’s problem, then it’s not likely to be seen as being “great” in the eyes of that customer. A number of impressive entrepreneurs have wisely advised marketers to first, uncover your customers’ problems, and then work to find a solution that satisfies the customer. Now, customer problems won’t always be obvious. They can be classics like high prices, low quality, or slow service, or they can be less noticeable like inconvenience, feeling neglected, or not being part of the brand community. To find out what your customers need, want, or are missing in their product or brand experience, you need to talk *with* them, and not just talk *to* them. Then, collaborate with a team of customers, suppliers, and channel members to find solutions that not only solve their concerns, but do so in a way that is unique and sustainable. In the end, when your product development focuses on solving customer problems, the resulting product offerings will already have a willing audience. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 18624 Anthony Miyazaki
Customer Analysis
 
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Product Management 101 is an overview of the work of product management - from market intelligence and strategy to new product development. The course has been designed for product managers with 0-5 years of experience, and through a series of lectures we will share industry best practices that span the spectrum of product management work. We will follow this later with Product Management 102, which will focus on lifecycle management, i.e. managing an in-market product or service. https://goo.gl/O1pacN
Views: 4773 CHANGE LIFE
"Product is Hard" by Marty Cagan at Lean Product Meetup
 
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Marty Cagan shares product management advice from his second edition of his book INSPIRED: How to Create Tech Products Customers Love and the all new second edition was just released at Lean Product Meetup on January 25, 2018 Marty Cagan is founder of the Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty served as a product executive for some of the most successful companies in the world, including Hewlett-Packard, Netscape, and eBay. If you haven't yet, check out Marty's great articles on product management (http://svpg.com/articles/). If you would like to see more videos like this check out the followings talks from past months: ▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018: https://www.youtube.com/watch?v=bDUrQlmwox4 ▶ Jake Knapp about his new book “Make Time” : https://www.youtube.com/watch?v=q4Sx9o85y-s ▶ Box CEO Aaron Levie Interview: https://www.youtube.com/watch?v=cJC_JuxRgIg ▶ “Beyond Lean and Agile” by Marty Cagan: https://www.youtube.com/watch?v=7LYLhxb8Vwc ▶ “Jobs to Be Done” by Tony Ulwick: https://www.youtube.com/watch?v=qQFUHapOJsQ ▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude: https://www.youtube.com/watch?v=H8XQVQy8Xiw ▶ For upcoming videos like this, subscribe to our channel: http://www.youtube.com/c/DanOlsen ▶ This video was produced by Coreography https://coreography.com. ▶ Lean Product was founded by Dan Olsen https://dan-olsen.com. ▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product #DanOlsen #LeanProductMeetup #ProductManagement
Views: 12359 Dan Olsen
Integrate Customers in the Product Development - Alexander John | WHU Inside Business
 
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Alexander John, Head of Communications at Ubisoft Blue Byte, discusses, why it so important to integrate customers into the product development process and how it is achieved at Ubisoft Blue Byte. ____________________________________________ Recorded: Cologne, August 2018. ____________________________________________ WHU Inside Business provides new insights directly from executives and managers in the areas of Digitalization, Supply-Chain-Management, and Finance. www.whu-inside-business.de Facebook: https://www.facebook.com/WHUInsideBusiness/ YouTube: https://www.youtube.com/channel/UCXQORms85IEPzjrY-asJrZw Twitter: https://twitter.com/whu_ib ____________________________________________ General Management Jöran Tobias Heikaus Operational Management Jon Gonder Marketing Valentin Hilbig Olivia Matondo Lea Hoffmann Jon Gonder Jöran Tobias Heikaus Simon Heesen Video Production Leonardo Lopez Hemsing Simon Heesen IT Christopher Hoegner Channel Management "Digitalization" Simon Heesen Niklas Werle Channel Management "Finance & Controlling" Alexander Groß Konrad Izdebski Channel Management "Entrepreneurship" Alina Damm
How BOEN developes new products to match their customer’s lifestyle | BOEN product development
 
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New generations of our customers love to express personality and lifestyle through their individual living and working environment. They are looking for products which are sustainable, represent ethical values and are at the same time affordable but “instagramable” too. Which means trendy and prestigious. The interior design industry has to quickly respond to constantly changing customer demands and trends. One reason why we are one of the major brands for wooden flooring in the world is that we follow our mission and passion to deliver high quality and natural products paired with up-to-date colours, looks and tactile features. So BOEN’s product development group is finding important areas of inspiration at the ‚Salone del Mobile’ in Milan, other leading trade shows and design events. Here our product development group meets young progressive designers and brands who are presenting trending color palettes, using innovative materials, who sometimes even have disruptive ideas or are launching game changing new products. Salone del Mobile is not only about inspiring design these days. You can see what future living looks like. BOEN established an ongoing process, consisting of trend scouting, product development and evaluation, both in our company’s planning and corporate philosophy. As an example, the „Live Pure Range“ which launched earlier, was based on the trends “Pause” and “Black is the new drama”, which we identified in an earlier trend scouting process. Another aspect of being among the market leaders is considering marketing and communication as a key factor for success. This is why BOEN’s sales and marketing staff gets involved at an early stage of the process. They determine how a new product should be presented to varied markets and they initiate promotion ideas. In the end, everything, of course, must be according to our ‚style advisor concept’. In recent years BOEN has produced and published a lot of useful information on our website and social media channels; such as a style guide, blog content, videos, workshops and an intelligent product finder. Knowing and understanding new lifestyles becomes more and more important to match our customer’s demands. Today BOEN is known as the ‚style advisor’. We stand for a range of products which fulfil the highest demands in terms of quality, sustainability and contemporary design.
Views: 135 BOEN Flooring
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Customer Centered Product Development at Physio-Control
 
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MedicCast host Jamie Davis, the Podmedic visited the Physio-Control booth at EMS World Expo 2013 in Las Vegas this past week and chatted with Mitch Smith, Director of Product Management at Physio-Control. Mitch shares some insights into what goes on during the development of great patient care products like the Lifepak 15 Monitor Defibrillator or the LUCAS2 mechanical CPR tool. Find more segments like this at MedicCast.tv.
Views: 436 Jamie Davis
What is Lean Process and Product Development ( LPPD)?
 
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In this pithy animation and description, author and former product development executive Jim Morgan explains what an LPPD system is and how it consistently delivers profitable value streams and great products that customers love. After you watch it, make plans for you and your team to join early adopters of LPPD from industrial and service companies at the 2nd annual Designing the Future Summit, June 27- 28, 2019, in Traverse City, MI: https://www.lean.org/designfuture2019 MI: https://www.lean.org/designfuture2019 Like last year’s inaugural conference, the 2019 summit will go beyond broad generalizations “to be innovative” and dig into concrete LPPD practices that are creating new products and services with speed, precision, and exceptional quality. Plenary speakers include: • Tyler Schilling, president of TechnipFMC Schilling Robotics, and Andy Houk, vice president of product development; • Frank Paluch, executive vice president of Honda’s North American manufacturing operation, who spent five years as president of Honda’s R&D facilities in North America; • David Crawley, a founder of startup Ubiquity Robotics and former head of strategic initiatives at Cypress semiconductor; • Susan DeSandre, a former senior executive at Apple and Ford. • Steve Shoemaker, general manager of engineering for Caterpillar’s Earthmoving Division; • Andi Plantenberg, principle, FutureTight and a mentor to Silicon Valley startups, will give you the trade-craft for knowing when it’s time to kill an idea – and when to keep it going for a prosperous future. • Jim Morgan, senior advisor and founder of Lean Product and Process Development at the nonprofit Lean Enterprise Institute (LEI) and co-author of Designing the Future, and The Toyota Product Development System will explain why product development is a natural and powerful leverage point for transforming the entire organization. Previously, he was a global engineering director at Ford during the product-led revitalization under CEO, Alan Mulally. • Jim Womack, LEI’s founding CEO, co-author of Lean Thinking and Machine That Changed the World, and author of Gemba Walks, will explore “Re-Thinking Value Creation in Product and Process Development” for a world in which customers often seek a solution to a complex problem involving many products rather than a single product. Breakout sessions and workshops include: • Giving Users a Voice in UX Design; • Industry Revolution Pulled by Lean Product and Process Development; • Managing Product Development in Healthcare with Visual Management (Obeya); • Set-Based Concurrent Engineering; • Visible Knowledge; • Craft Beer Game: Leading the Innovation Pipeline; • How to Develop New Value with the A3 Process; • Lean Process Creation: Why Developing a Product that Customers Actually; Want Requires a Great Process to Produce and Deliver It. For the complete agenda and to register go to https://www.lean.org/designfuture2019 Lean Product and Process Development is a powerful system based on lean management principles for developing new products or services concurrently with the processes needed to make and deliver them profitably. The LPPD Learning Group is a unique co-learning partnership of design and product development leaders from diverse companies that want to dramatically improve how they develop products and services. This select group has demonstrated executive commitment to lean transformations, an enthusiasm for collaborative learning, and a willingness to share the results with the global lean community. Learn more about the group at lean.org/leanpd/ Get practical insights from Jim Morgan every month when you sign up for his free eletter (subscriber info is never shared, sold, or swapped) -- https://www.lean.org/leanpd/subscribe/ About LEI Lean Enterprise Institute, Inc. is a 501(c)(3) nonprofit training, publishing, and research organization based in Boston, MA, with a mission to makes things better through lean thinking and practice to create more value and prosperity while consuming the fewest possible resources. Founded in 1997 by management expert James P. Womack, PhD, LEI conducts research, teaches educational workshops, publishes books and ebooks, runs conferences, and shares practical information about lean thinking and practice. Visit LEI at lean.org to learn more.
Customer Discovery for Product Managers | How To Use Surveys, Interviews, and Screeners
 
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An introduction to Customer Discovery, the first stage of Customer Development. This presentation will tactically show you: 1. How to create and conduct interviews 2. How to create effective surveys 3. How to use screeners 4. How to analyze your primary research 5. How to use secondary research 6. How to form a problem hypothesis 7. How to validate your problem hypothesis Customer Discovery is key to quickly validating your assumptions before spending your precious time and money. Presented at Columbus Startup Week on 5/11/18. (more below) Interested in Product Management? Product Management 101: https://youtu.be/E10Ypqr9smw Free guide to mastering time management: https://jayclouse.com Connect with me to talk further: https://linkedn.com/in/jayclouse I am the founder of Unreal Collective. I am also an author in the product category for Linkedin Learning / Lynda.com Get more product management and personal development tips by joining my newsletter at http://jayclouse.com/newsletter Video by Matt Ray: https://www.linkedin.com/in/matt-ray-26ab34108/
Views: 844 Jay Clouse
How to Know Your Customers by Amazon Sr Product Manager
 
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A Product Management event in Seattle about How to Know Your Customers by Amazon Sr Product Manager. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: https://prdct.school/2rkbVNd Find out more about us: https://prod.school/2DYuGx6 💻 ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data, Digital Marketing and Blockchain courses; our instructors are real-world product managers working at top tech companies, such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal and Netflix. Our classes are part-time, designed to fit into your work schedule. Our campuses are online and in 15 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prod.school/2DYuGx6 In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data, Coding, Digital Marketing and Blockchain. Click here to see what we have coming up: https://prod.school/2DZk7d9 Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: https://prod.school/2rglY63 #ProductManagement #ProductSchool #Upskill #TechEducation #Business #ProdMgmt #ProductManager #Product #PM #IT #Management #PMP #ProductDesign #FinTech #Amazon
Jeff Hawkins-Product Development: Importance of Customers
 
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I never had a technology company, says Hawkins. He believes that products come out of product marketing people who really love and understand products. He asks his employees to use competitor products to learn something from them. The focus sh
Customer Development 101
 
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1. Talk to customers (or your competitors customers) 2. Analyze the review sites of your competitors 3. Make a list of competitors top problems and what they love 4. Test theories with interactive wireframes/designs before building anything. Indesign REPEAT until your product is great 5. Go to conferences/events your customers are hanging out 6. Live a day in your customer’s live ---------------------------------------------------------------------------------------------------------------- Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 14 years of internet marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies. Sujan contributes weekly columns for Inc, Forbes, and Entrepreneur. He is also a prolific public speaker, delivering keynotes at events like Inbound, Advocamp, and Growth Marketing Conference. Find Sujan here: Web Profits (we help companies grow): https://webprofits.agency/ Mailshake.com (email outreach for sales/marketers): https://mailshake.com/ Pick.co (Schedule meetings without the back and forth): https://www.pick.co/ VoilaNorbert (find leads): https://www.voilanorbert.com/ Personal Blog: https://sujanpatel.com
Views: 244 Sujan Patel
Channel Management: Connecting Products to Customers
 
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Today we discuss channel management (from selection to optimization) using the SBI Revenue Growth method (bit.ly/6stepgrowth) with today’s guest Chris Bittner, the senior director of global sales and channel strategy for Autodesk. 00:41 Introducing our guest, Chris Bittner 02:09 Determining product channel fit: The art of matching products, channels & customers. 03:40 Finding your end customer’s channel preference 05:20 Using ideal channel partner profiles (are they worth the effort?) 06:37 Why are channels consolidating and how should you adapt your channel strategy? 10:15 How to ensure proper coverage across channel partner networks 11:55 The capability component of coverage: knowing how your channel partners sell your product 14:14 Identifying when channel partners favor a competitor’s product and how they position them against yours 17:40 A look at how Chris selects channel partners 19:20 Criteria to look for in channel partners 20:26 Onboarding new channel partners 23:45 The first 3 steps to optimizing your sales channels SBI Sales and Marketing Video Podcast Episode Summary: Channel management: The key to greasing the wheels of any sales strategy. If you want to streamline how to get your product to the end customer, this is a good place to start. We’re joined today by Chris Bittner, the senior director of global sales and channel strategy for Autodesk, to discuss the ins and outs of channel management. We start our conversation by looking at how Chris determines product channel fit & how he learns what channels his customers want to buy from. We go on to talk about channel partners and the ideal channel partner profile, as well as how to deal with channel consolidation. Chris also talks us through channel coverage models and how to gain an understanding of competitor channels with a competitor channel analysis. We then discuss signing, onboarding and managing channel partners, skills that even a market leader would benefit from mastering. We conclude by going over the top 3 tips you can implement today to put yourself on the path toward a highly optimized channel management strategy. Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.
Views: 8750 SBI TV
Nottingham Product Development  | Paragon Customer Communications
 
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We believe in Direct Mail as an incredibly moving and effective medium – beautiful, tactile, playful and long-lasting. Paragon Customer Communications are Europe's leading producer of Direct Mail, and this is only possible because of teams like the Product Development Team at Nottingham. This innovation team have created over 17,000 unique mail formats over the years. They provide direct mail services from end-to-end creative workshop, design and prototyping, complex production and finishing, high-speed enclosing and postage optimisation all part of our provision. To contact us for your next direct mail campaign, email: [email protected] Or visit our website: www.paragon-cc.co.uk
Views: 491 Paragon CC UK
Customer and Product Development Collaboration
 
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Our customers requested a way to provide notifications, announcements and news to their end users. We listened and learned about the challenges they were trying to overcome and created a new multi-faceted Homepage Announcement feature. Here's how we did it!
Views: 600 SAP Fieldglass
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Product Development Process: Observation
 
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Kelley talks about how the observation phase is the most overlooked part of the development process. Kelley hires social scientists to watch people complete tasks instead of asking them usability questions. He prefers to see them as customers instead of users and strongly believes that customer satisfaction comes with understanding their values. He gives examples of how his team will observe a customer in their usual environment instead of inviting them into a sterile lab for product testing. The case studies he presents include a television remote control.
Views: 363 Stanford eCorner
Gravely® | New Product Development Process
 
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Before you see new Gravely® equipment on the dealer show floor, we collect ideas and feedback from customers, employees and dealers to challenge our current product lineup and find ways to improve them for our customers. Gravely new product development is a fast-paced process that tests designs until we find one that works for the application we design for. This process ensures we continue to build durable products that not only last, but astound our customers.
Views: 4437 Gravely
Pt 1 of 9 Rethinking the Product Development Process
 
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Steve Blank describes the Customer Development process for creating Lean Startups. Talk given at Stanford.
Views: 19452 CuriosityClub
How to Reach Your Target Customers by Apple fmr Product Manager
 
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Product Management Event in San Francisco about How to Reach Your Target Customers. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2r0rmIA Find out more about us: http://bit.ly/2CQa2wC 💻 This talk is focused on what it's like to be a Product Manager on a new team and how to tackle an ambiguous problem. Rahul covered engaging with customers, folding in different team member perspectives and turning all that into an actionable roadmap. He discussed how to effectively reach out to customers and what exercises to run that collect different perspectives in a common framework. He also gave some insight into how you can identify the right problems to solve a high-level roadmap. Rahul Chhabria is a Bay Area native and lives with his family in San Francisco. He works as a Product Manager at Atlassian and has over 13 years of industry experience. That experience ranges from defense to consumer technologies. Currently, he leads Product Management for Atlassian's enterprise offering. Rahul was also the former Mobile Product Manager at Apple. Chapter 1 0:25 Speaker Background Chapter 2 1:40 What Is He Working on Right Now? Chapter 3 2:16 Customer Research & Bring the Team Together Chapter 4 2:33 Customer Research: Surveys Chapter 5 4:00 Customer Research: Interviews Chapter 6 5:52 Best Practices for Handling an Interview Chapter 7 8:15 Offsite: Get the Team Together Chapter 8 8:55 Homework (Individual) Chapter 9 11:29 Exercises Chapter 10 13:38 Output ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2E3pbKz Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2CQa2wC 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
From research to development? Focus on your customer! - Product Development
 
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---------- LinkedIn: http://bit.ly/linkedin-mmid - Global / The Netherlands http://bit.ly/linkedin-mmid-germany - Germany http://bit.ly/linkedin-mmid-usa - USA Website: http://www.mmid-group.com ---------- Moving from research to development requires you to know who your customers are. A common pitfall while designing for multiple stakeholders is solely focusing on the end user, although this person is not always your customer. Last Friday our innovation manager Klaas Jan and designer Jiaji did a workshop on establishing a business plan and bringing innovations to market. For this workshop we used the cases of Fizzy and Mr. V, two projects of the Princess Máxima Centre for Children’s Oncology and designers of Industrial Design Engineering of the TU Delft. During the workshops we gained unexpected insights into possible customers for these viable projects. While your product should work well for all stakeholders, the focus should be on the customer.
Views: 7 MMID
Have Customers at the Heart of Product Development | Leading in Digital | Cognizant Netherlands
 
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Advances in digital engineering are allowing organisations to reduce timeframes for product development from months to weeks, engage customers in the development cycle, and better adapt products to customer wants and needs. Discover how Cognizant is helping Dutch businesses to completely reshape their product development strategies by putting users at their core. Learn more: https://cogniz.at/2xOSA9S Subscribe to this channel: https://cogniz.at/subscribeyt #digitaltransformation
Views: 423 Cognizant
Prioritizing Customers' Needs During Product Development (Edie Kirkman)
 
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From the nitty gritty details to the beautiful big picture, Edie leads the way at #InfoTycoon as Chief Product Officer. We were thrilled to catch up with her at Shadow Venture's annual Shadow Summit and learn about a BIG launch coming 2019. Learn more here: https://infotycoon.com/ and connect with Edie here: https://www.linkedin.com/in/ediekirkman/.
Views: 68 TechCONNECT
Startup: class no. 001 Customer vs Product Development
 
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This video is about to how view these series of videos. This course is presented by Udacity: https://www.udacity.com/course/ep245 Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). An introduction to the basics of Steve Blank's famous Customer Development process, where entrepreneurs "get out of the building" to gather massive amounts of customer and marketplace feedback, and then use that feedback to continuously iterate and evolve their startup business models, improving the chances of success at every step.
Views: 1460 Alan Saberi
New Product Development: The Voice of the Customer
 
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Harvey Robbins interviews Rob Beachy on how to discover the Voice of the Customer; one of the most important steps in the five-step process to creating an effective new product development culture. More at http://www.newproductdevelopmentseminar.com
Views: 3061 HarveyARobbins
Jessica Mah: Customer Feedback Tied to Product Development
 
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"Get out of the building and actually watch [customers] use the product," says Jessica Mah, on the subject of customer feedback. Mah believes in-person customer meetings provide high-quality feedback that cannot be easily obtained through online testing. The inDinero co-founder also addresses the challenges in not adding features, even when specifically requested by customers. View more clips and share your comments at http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2860
Views: 279 Stanford eCorner
The Impact of GDPR on Customers and Product Development
 
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Bill McGee, our Senior Vice President of Hybrid Cloud Security talks about the impact of GDPR on our customers and the development of our products and services. Learn more by visiting: http://bit.ly/2HClIV2
Views: 191 Trend Micro
"Customer Insights for Product Development" - 3M™ Versaflo™ Powered Air Purifying Respirator Systems
 
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3M™ Versaflo™ Powered Air Purifying Respirator (PAPR) Systems are customer-tested and designed with the insight of the actual people that use our products.
Implementing better feedback loops for strategic product development
 
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Drowning in Feedback? How to Instrumentalize Customer Intelligence to Facilitate Strategic Decision Making. Product organizations rely on constant customer feedback to determine their roadmaps, products and features. However, collecting and processing customer feedback in large and medium-sized organizations can be challenging. Information silos, outdated documents, recency bias, format conflicts, content repositories structures, slow processing and handover times, product taxonomies, even just a common understanding on language can lead to breakdowns on how to operationalize customer feedback consumption. Today, we have access to products and services solely focused on tackling this problem. However, a product alone cannot fully influence the organizational and cultural challenges that are often a hurdle when dealing with cross-organizational collaborative issues. We want to share our story of going through two separate ‘customer feedback management’ product implementations and highlight the lessons learned along the way. Finally we want to introduce our “Customer Intelligence Pipeline”, a combination of right tooling, internal processes, and strategic vision, that now leads our product organization. Daniel is a Product and Research Manager focused on leveraging research to help organisations build great products. A true inter-disciplinarist, Daniel was officially trained in Computer Systems Engineering at the Universidad de las Americas Puebla in Mexico, where he also worked as a Software Engineer and eventually Program Manager at IBM. He pursued graduate education at Stanford University, where he focused on Human-Computer-Interaction and Design, where he developed a keen interest in research, design thinking, lean processes, and product discovery. While in California, he also joined Apple as an intern, helping design their developers portal and submitting a proposal for a whole new product for self-ebook authoring. He later joined Inria and Universite Paris-Saclay, where he spent 3 years as a PhD candidate in HCI, researching the use of communication technologies between intimate social circles. With hands-on experience in engineering, management, research, and design, Daniel now focuses on building bridges between organisations, helping teams keep focus on the big picture, and making visible how everyone contributes to building great experiences for customers. Find out more about www.nomnom.it
Views: 23668 EnjoyHQ
Lectra's 3D Fashion Product development solution - Zannier customer story
 
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http://www.lectra.com/fr Lectra’s 3D virtual prototyping has allowed designers and pattern makers to communicate in a new way, which means the creative process has been enhanced as team collaboration has been streamlined. “Lectra’s 3D product development solution is the central vector in Zannier’s communication between departments,” says Pascale Bouyeure, head of the product development office... http://www.lectra.com/en/fashion-apparel/product-development-modaris
Views: 2631 Lectra
CES 2019: How Olay's customer data has guided product development
 
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Dr. Frauke Neuser, associate director for scientific communications at Olay, a Procter and Gamble brand, explains how the company has leveraged information collected on its skin advisor platform to improve its product lineup. READ MORE ON DATA MANAGEMENT - https://www.zdnet.com/topic/data-management READ MORE ON INNOVATION - https://www.zdnet.com/topic/innovation FOLLOW US - Subscribe to ZDNet on YouTube: http://bit.ly/2HzQmyf - Watch more ZDNet videos: http://zd.net/2Hzw9Zy - Follow ZDNet on Twitter: https://twitter.com/ZDNet - Follow ZDNet on Facebook: https://www.facebook.com/ZDNet - Follow ZDNet on Instagram: https://www.instagram.com/ZDNet_CBSi - Follow ZDNet on LinkedIn: https://www.linkedin.com/company/ZDNet-com
Views: 251 ZDNet
15: Product Development
 
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5.2 of 10 Created for : Marketing in the 21st Century - ESP Marketing for Professionals by David Stig Hansen see it here free : bit.ly/1nn9uVr Play all marketing videos here: https://www.youtube.com/playlist?list=PLxCa95pKNYUNOcUG_PeXbTYEFSCZ6qV_r 101 A/B AIDA API Acquisition Ad Advertising Agreement Analysis Analytics Application Automation B2B B2C Business Business-to-Business Business-to-Consumer C2C CAC CAN-SPAM CASL CEO CMS COS CPL CRM CRO CSR CSS CTR Calendar Code Content Context Conversion Corporate Cost Cost-per-Lead Crowdsourced Customer Design Digital Ebook Editorial Email Engagement Engine Evergreen Experience Facebook Feed Five Forces Form Friction Funnel Google+ HTML Hashtag Identity Inbound Indicator Industry Infographic Infomercial Instagram Interface Investment JavaScript KPI Key Keyword LTV LTV:CAC Landing Lead Level Lifecycle Lifetime Link LinkedIn Long-Tail MICE MRR Management Marcom Marketing Media Metrics Microsite Middle Mobile Monthly NPS Native Net News No-Follow Nurturing Off-Page Offer On-Page Optimization PEST PPC PR Page Path Pay-per-Click Performance Pinterest Porter’s Programming Promoter Proof Ps QR Qualified ROI Rate Recurring Relationship Responsive Results Return Retweet Revenue SEO SLA SMB SWOT SaaS Score Search Sender Service Sitemap Small-to-Medium Smarketing Snapchat Social Software-as-a-Service Stages Strategy System TV Testing Top Twitter UI URL UX Unique User VP Value View Viral Visitor WOM Website Word-of-Mouth Workflow XML YouTube a accommodations acquisition acronym activities ad adopters ads advertising agencies agency agent agreement analysis analyze and answers appeal appearance approve associate attend audience awareness banner beating benchmarking billboards blogging booth bottom bounce brainstorming brand branded branding budget bulk bundles business buyer buyers buzz call-to-action calls campaign cash catalogue cause-related celebrity chain change channel channels charge charities charity children choose churn click clicked click-through climate closed-loop cold collection color commercial commercialization commission company competition competitor competitors concept conference consumer consumers contacts content contract convenience convention corporate coverage cow creation cross cruise current customer customers cycle data define deliverables demand demographics design desired determine development differentiate differentiation direct discount discounts distribution dogs domestic donation donations dynamic early economic economies economy editorial email emails emotional employee endorsement entry environment establish ethics event events exclusivity exhibition existing expectations export exposition facilities fair feasible findings flier focus for forecasting four franchises free from full funnel generate generation generic giveaways global goals grass green group growth guide high high-street home hospitality hypermarkets idea image impact implementation in individual industry innovators insights international interview introduce introduction investment is join joint key keywords laggards last late launch letters levels licensing life likelihood line local lodging logos loyalty magazine magazines mags mail mailing maintaining maintenance majority manufacturer manufacturing market marketing maturity media merchandise message mining mission mix mtg model moderator modes mouth movable new news newsletters newspapers niche objectives operations optimization order outdoor outlet oversees packaging page parks penetration perceptions performance persona place planning position positioning posters prelaunch press price pricing primary print printing problem product products professional profile profit profitable promotion promotional proposition protection psychographics public publications publicity purchasing qualitative quality quantitative questionnaire quotes radio rate rational rebrand rebranding reception reinforce relations release remarketing reports representatives research respondent response responsibility responsible restaurants results retail retailers retention revenue reward risk rivalry roots sales scale screening seasonal secondary segment segmentation sellers served service share sheet sheets ships shops show signage signs situation social spamming special sponsoring spot stages stakeholders stands stars stereotypes stores strategies strategy street stunt success supervises suppliers supply survey surveys tactics target targeting technically telegraph telemarketing telephone television test testing the theme through tolerance tour tourism trade traditional transportation travel type types universal value values venture viable vision warehouse webpage website websites wholesalers word year
Lectra's 3D Fashion Product development solution - F&F customer story
 
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F&F gets the right first-time fit with Lectra's 3D product development solution. To coincide with F&F’s global roll out 18 months ago, the brand brought pattern making in-house, gaining control and improving communication with suppliers. Lectra’s virtual prototyping solutions cut down on the number of physical samples that need to be produced, significantly reducing time to market... http://www.lectra.com/en/customer-stories/ff
Views: 18166 Lectra
Jessica Mah-Customer Feedback Tied to Product Development
 
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"Get out of the building and actually watch [customers] use the product," says Jessica Mah, on the subject of customer feedback. Mah believes in-person customer meetings provide high-quality feedback that cannot be easily obtained through online tes
Solve Your B2B Customers' Needs: Invert Your Development Process
 
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Poor understanding of market needs is the number one reason for product failure. Increase your new product launch success rate by inverting your product development process to connect real market needs with supplier solutions. Find out how you can find out what your B2B customers need before developing your product: http://www.newproductblueprinting.com/ebook/ http://www.newproductblueprinting.com/
Views: 368 The AIM Institute
Linking Product Development to the Customer
 
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Innovative tactics to link the customer to the product development process.
Views: 34 Parker Avery
Cindy Alvarez: Customer Development is Product Development
 
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Cindy Alvarez, Director of User Experience at Yammer (a Microsoft company), shares how she advocated for Lean methodologies at her organization and how to gain meaningful insights from customer interviews. Get updates from the show at https://www.thisisproductmanagement.com/youtube.
How We Used Fast Customer Feedback to Build a Product for Fast Customer Feedback -  Tanya Koshy
 
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Desirable, Viable and Feasible. This is the criteria every team should consider when building a product. This was the mantra of UserTesting during the recent development and launch of Product Insight, a new application developed to help product teams build better products by leveraging rapid customer feedback. When we build products, we’re constantly refining our understanding of three key questions: who is my customer? what is their problem? what is the best, lightest solution I can build for them? This drives rapid validation & iteration cycles as we build. To demonstrate our product development framework, we will discuss the creation of Product Insight to show how UserTesting used customer feedback to (in)validate early ideas, to scope an MVP based on our understanding of customer needs, and to get a product to market quickly. We will also give examples of how we shared our understanding of the three key questions throughout the product development lifecycle to bring our stakeholders & organization along. Attendees will learn practical tips for how they can successfully implement our product development framework to improve time to product success. In this session, we will walk through how UserTesting develops: Pragmatic ways to test and validate product ideas at every stage, from conception through launch Ideas for sharing what you learn about your customers to build buy-in & alignment across your org for the products you build About Tanya Tanya Koshy is the VP of Product at UserTesting, where she leads the product strategy and vison for Usertestings suite of products to build better solutions for testing products to improve user behavior. Tanya helps product managers, designers and user researchers better understand their customers by building tools that will connect businesses with their customers. Tanya has worked with reputable software companies sucha as Facebook, Google, and Groupon, among others.
Views: 74 Front
Customers Provide Product Development Guidance
 
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NWPCA President & CEO, Brent J. McClendon, CAE, sits down with Potomac Core President & CEO Dan Varroney to share his insights on strategic association innovation and helping Drive Pallet and Container Industry Growth.
Views: 9 Dan Varroney