Come along with Aaron and Christian as they give an exclusive behind-the-scenes of the Tiege Hanley product videography.
Why Video Is Important to Promote Your Business
For any business, a simple video is incredibly effective and efficient for online marketing. A picture is worth a thousand words, and a video is worth even more. Customers become personally connected, which also includes creating trust with the first-time buyer.
Videos boost SEO, expand a business' reach, and increase traffic and qualified visitors to your site. Check out these compelling stats: video is 53 times more likely than text to appear on the first page of a search engine, and video appears in 70% of the top 100 search results listings.
Tips for Your Business Video
· Keep the video as short as possible
· Inject personality and humor to build trust and memorability
· Add a personal message
· Combine video and still images for variety
· Add a ‘call to action’ via a special offer or coupon
· Provide contact info such as phone, address, website, and / or email
· Publish every way possible such as on your website, YouTube and other social media, email, and / or online ad campaign
Now it's time to see how Aaron and Christian plan to tackle filming the ten Tiege Hanley product videos.
Tiege Hanley Set Design
The set location is in Aaron’s home bathroom. The set-up includes lighting, a monster rig, and an overhead microphone. Aaron will be standing in the opening of the bathroom, and the floor has been marked where Aaron’s feet are placed. Aaron wrote the scripts and the first video of the day to be filmed is the ‘Sales Video’.
Aaron has taken into account many considerations for this shoot, starting with his nails and cuticles. He also considered his facial hair grooming. Additionally, he wants to appeal to as many people as possible so he also took out his earrings. Many people may not know him, and earrings can send a message. He also took off his rings but kept on his watch.
In regard to his video wardrobe, Aaron originally planned to wear a black v-neck tee shirt. However, when they started filming, he actually opted with the white crew neck. This decision was made due to some people having an issue with v-necks as well as the white shirt contrasting better with the background.
Aaron and Christian will be taking about 6 hours to film all of the videos. The videos consist of a sales video and product specific videos for each of the 3 levels detailing when and how much to use. Using a motor slider, product shots are filmed swooping and zooming. Aaron also is filmed applying the products. Later they visit the studio for a voice over which will be used over product shots. The main sales video is the only time when Aaron is talking directly to the camera.
And now for the big announcement...
Official Launch Date!
July 11th for newsletter subscribers