Search results “Social brand community”
Engagement Platforms Building Brand Community | Raheel Pasha | TEDxBeaconhouseKarachi
With too much clutter on the mass media and social media channels, advertising and consumer engagement has now became much more difficult. In this age of advertising, brands that are able to create meaningful relations with its audience and engage them actively are able to taste the success through engagement platforms Raheel Pasha is a marketing professional with an experience of 14 years at Unilever, Reckitt and P&G, which are few of the top marketing companies of Pakistan. He has worked on building popular brands like Dettol, Veet, Safeguard, Knorr, Rafhan, Blue Band, Lux, Lifebuoy, Dove, Fair&Lovely, Vaseline and Ponds, to name a few. He is currently the Marketing Director, Personal Care at Unilever and will be sharing his thoughts on impact of engagement platforms in building brand equity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 812 TEDx Talks
Part 1   MS6105   Brand Communities   001
Agrawal, N. and Maheswaran, D. (2005) ‘The effects of self-construal and commitment on persuasion’, Journal of Consumer Research. 31(4), pp. 841-849 Ahonen, T.T. and Moore, A. (2005) Communities dominate brands: Business and marketing challenges for the 21st century. 2nd edn. London: Futuretext. Algesheimer, R., U.M. Dholakia, and A. Herrmann. (2005). The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing 69, no. July: 19–34. Andalibi, N., Ozturk, P. and Forte, A. (2017) ‘Sensitive Self-disclosures, Responses, and Social Support on Instagram: The Case of #Depression’, Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing Pages, ACM, New York, pp. 1485-1500 Barnes, S. J. and Mattsson, J. (2011) ‘Exploring the fit of real brands in the Second Life1 virtual world’, Journal of Marketing Management. 27(9-10), pp934-958 Barnes, S. J., Mattsson, J. and Hartley, N. (2015) ‘Assessing the value of real-life brands in Virtual Worlds’, Technological Forecasting and Social Change. 92(1), pp12–24 Bulik, B. (2006) ‘Q+A with MySpace’s gold… or marketing on online steroids’, Advertising Age. 77(23), pp. 4-5 Casas, J. (2014) Facebook groups and online communities: 17 reasons why big brands are using them in their strategies. Available at: https://postcron.com/en/blog/facebook-groups-online-communities/ (Accessed: 14 February 2017) Constant, D., Sproull, L. and Kiestler, S. (1996) ‘The kindness of strangers: The usefulness of electronic weak ties for technical advice’, Organization Science. 7(2), pp. 119–135 Cohen, A.P. (1985) The symbolic construction of community. London: Tavistock Publications Cova, B. and White, T. (2010) ‘Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches’, Journal of Marketing Management. 26(3), pp 256-270 Christodoulides, G. (2008) ‘Breaking free from the industrial age paradigm of branding’, Journal of Brand Management. 15(4), pp. 291-293 DaCunha, M. (2015). 10 Instagram Marketing Tips To Make People Love Your Brand Read more at http://www.business2community.com/instagram/10-instagram-marketing-tips-make-people-love-brand-01115446#XYg9pEX8KrVFU0Ku.99. Available: http://www.business2community.com/instagram/10-instagram-marketing-tips-make-people-love-brand-01115446#eYMegLdy1Pq5QLY3.97. Last accessed 16th February 2017. Digital Trends (2016) The history of social networking. Available at: http://www.digitaltrends.com/features/the-history-of-social-networking/ (Accessed: 13 February 2017) Freitas, F. D. and Almedia, V. M. C. (2017) ‘Theoretical model of engagement in the context of brand communities’, Brazilian Business Review (English Edition). 14(1), pp. 86-107 Fournier, S & Lee, L.. (2009). Getting Brand Communities Right. Available: https://hbr.org/2009/04/getting-brand-communities-right. Last accessed 14th February 2017. Granovetter, M. (1973) ‘The strength of weak ties’, American Journal of Sociology. 78(6), pp. 1360–1380 Gummerous, J., Liljander, V., Weman, E. and Pihlstrom, M. (2012) ‘Customer engagement in a Facebook brand community’, Management Research Review. 35(9), pp. 857-877 Hagel, J. and Armstrong, A (1997) Net gain: Expanding markets through virtual communities. Boston, MA: Harvard Business School Press Hansen, S. S. (2013) ‘Exploring real-brand meanings and goods in virtual-world social interaction: Enhanced rewards, rarity, and realism’, Journal of Marketing Management. 29(1), pp1443–1461 Hong, P. (2015) 10 Exceptional Examples Of Brand Communities. Available at: https://www.linkdex.com/en-gb/inked/10-exceptional-examples-of-brand-communities/ (Accessed: 9 February 2017) Instagram (2017) #chooseyourwinter. Available at: https://www.instagram.com/explore/tags/chooseyourwinter/ (Accessed: 20 February 2017) Kalehoff, M. (2006) Secret to Corporate MySpace Profiles. Available at: http://www.mediapost.com/publications/article/47609/secret-to-corporate-myspace-profiles.html (Accessed: 22 February 2017)
Views: 1025 Naomi Christiansen
Building Community that Creates Exponential Impact | Nadav Wilf | TEDxStPeterPort
According to Yasuhiku Genku Kimura Buddhist teachings: "Passion is not something we have, it's who we are as a cosmic destiny." When we are being our passion we are enlivened and attract a community who shares our vision. When we aren't being our passion, we are driven and motivated, which leaves us unfilled at the finish line of our goal. Nadav Wilf has spent his life building communities and when he heard this philosophy, it clicked to him that passion is the key to building communities who will take action towards achieving a vision. Nadav encourages us all to, "Find and share our passions freely and often, as we never know who shares them and is just waiting to meet us." Nadav has 12 years of experience building, investing in and selling tech startups. Nadav founded Matrix Media Technologies, a leading search engine optimization firm, driving millions of visitors annually in search for Fortune 500 and top tech clients. Matrix was acquired by GearyLSF, the largest interactive agency in San Diego, in 2009. After MatrixMT, Nadav chose to shift his focus on creating impact in the world and founded Enlightened.org, a platform for businesses to integrate philanthropy into everyday life. After Enlightened ran out of cash, Nadav joined Peter Diamandis, founder of the XPRIZE Foundation, as Chief Possibility Officer and partner in HeroX. HeroX is a spinoff of XPRIZE and the leading platform for incentive challenges. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 18543 TEDx Talks
Social Brand Communities
Transient Identiti participated in Baruch College's Advertising bootcamp for graduate students. Albert Thompson, Director Brand Strategy, discusses topics related to The New Marketer.
Views: 34 TransientIdentiti
[Platform] Spiritual Social Entrepreneurship Community
Platform yang mengkolaborasikan brand-brand dalam lini spiritual, social, entrepreneurship, & community. Mau bergabung? klik www.afrakids.com
Views: 1570 Afrakids Official
What is BRAND COMMUNITY? What does BRAND COMMUNITY mean? BRAND COMMUNITY meaning & explanation
What is BRAND COMMUNITY? What does BRAND COMMUNITY mean? BRAND COMMUNITY meaning - BRAND COMMUNITY definition - BRAND COMMUNITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture. Among the concepts developed to explain the behavior of consumers, the concept of a brand community focuses on the connections between consumers. A brand community can be defined as an enduring self-selected group of actors sharing a system of values, standards and representations (a culture) and recognizing bonds of membership with each other and with the whole. Brand communities are characterized in shared consciousness, rituals and traditions, and a sense of moral responsibility. The term "brand community" was first presented by Albert Muniz Jr. and Thomas C. O'Guinn in a 1995 paper for the Association for Consumer Research Annual Conference in Minneapolis, Minnesota. In a 2001 article titled "Brand community", published in the Journal of Consumer Research (SSCI), they defined the concept as "a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand". This 2001 paper has been acknowledged by Thomson Scientific & Healthcare to be one of the most cited papers in the field of economics and business. In the advertising and marketing world, "brand community" has become a term used to encompass a brand's customers, fans and advocates. Having a strong and loyal brand community can turn a small brand into a success if it is nurtured and appreciated properly. Ad agency, Blade Creative Branding writes, "The people out in the marketplace who embrace the values of the brand, as customers and/or purchase influencers, are the brand's true "owners"." This philosophy has become especially popular with marketers creating and working on social media campaigns with easier interaction and more opportunities to tap into the brand community to leverage the brand. In contrast to the notion that brand communities are a relatively new phenomenon that can only be enjoyed by major brands, some practitioners maintain that community is a fundamental aspect of any brand, large or small. This line of thinking is articulated in a video entitled "Faith", in which Blade Creative Branding principal and Chief Creative Officer Wayne S. Roberts says, "Brands have always been about the same thing... communities of like-minded people who share at least some of the same values, values that define the brand and enlist, and bind, the members of that community. Whether you're talking about politics, dog food, min-vans, or religion, the same perspective is relevant." Many brands provide examples of brand communities. In computers and electronics: Apple Inc. (Macintosh, iPod, iPhone), Holga and LOMO cameras, and Palm and Pocket PC Ultra-Mobile PCs. In vehicles: Ford Bronco, Jeep, Miata, Mini Cooper, Saab, Saturn and Subaru automobiles, and Royal Enfield and Harley-Davidson motorcycles. In toys: Barbie and Lego. Among critical perspectives to the notion of brand community, the contemporary discussion among marketing researchers concern the issue of how community not only can emerge among consumers in regards to one brand but several in combination. One example of how the brand community concept has become developed in line with this critique is the notion of community of style. In communities of style, brands are assembled and combined into different brand combinations that together support communal social action among community members.
Views: 601 The Audiopedia
Your Social Brand: Personality, Voice & Community
Clip from the Awareness Inc webinar "Social Marketology: Processes in Social Media Marketing" where Ric Dragon speaks about brand voice, or brand personality and it's relevance / importance within social media marketing. For more Awareness Inc webinars, or to register for future webinars, visit http://bit.ly/morewebinars or http://AwarenessNetworks.com
Views: 672 awarenessincLIVE
Part 2   MS6105   Brand Communities   001
Kalman, M. D. (2009) Brand Communities, Marketing, and Media. Available at: http://www.terrella.com/bcmarketingwp2.pdf (Accessed: 22 February 2017) Kaplan, A. M. and Haenlein, M. (2010) ‘Users of the world unite! The challenges and opportunities of social media’, Business Horizons. 53, pp. 59-68 Kolowich, L. (2016) 10 of the Best Brands on Twitter (And Why They're So Successful). Available at: https://blog.hubspot.com/marketing/twitter-best-brands#sm.00014wr8zo4pgf1hy951fpone7zzm (Accessed: 20 February 2017) Kotler, P. and Armstrong, G. (2016) Principles of Marketing. 16th ed. Edinburgh: Pearson Education Limited Kucuk, S. U. (2008) ‘Negative Double Jeopardy: The role if anti-brand sites on the internet’, Journal of Brand Management. 15(3), pp. 209-222 Laroche, M., Habibi, M. R., Richard, M-O. and Sankaranarayanan, R. (2017) ‘The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty’, Computers in Human Behavior. 28(5), pp. 1755–1767 Li, C. (2007) How consumers use social networks. Available at: http://www.eranium.at/blog/upload/consumers_socialmedia.pdf (Accessed: 22 February 2017) Lopez, M., Sicilia, M. and Moyeda-Carabaza, A. A. (2017) ‘Creating identification with brand communities on Twitter: the balance between need for affiliation and need for uniqueness’, Internet Research. 27(1), pp. 21-51 Maffesoli, M. (1996) The time of the tribes: The decline of individualism in mass society. Thousand Oaks, CA: Sage Publications McAlexander, J; Schouten, J; Koening, H. (2002). Building Brand Community. Journal of Marketing. 66 (1), Pp. 38-54. McWilliams, G. (2000) ‘Building strong brands through online communities’, Sloan Management Review. 43(1), pp. 43-54 Muniz, A. M. and O’Guinn, T. C. (2001) ‘Brand community’, Journal of Consumer Research. 27(4), pp. 412-432 Musser and O’Reilly (2006) Web 2.0 Principles and Best Practices. Sebastopol, CA: O'Reilly Media Pei-Ling, H. and Shang-Ling, W. (2015) ‘Relationship formation within online brand communities: Bridging the virtual and the real’, Asia Pacific Management Review. Pp. 1-8 Petropoulou, K. (2014) Use Twitter to build your brand's community. Available at: http://blog.twittercounter.com/2014/02/use-twitter-build-brands-community/ (Accessed: 16 February 2017) Pingdom (2010) The incredible growth of the Internet since 2000. Available at: http://royal.pingdom.com/2010/10/22/incredible-growth-of-the-internet-since-2000/ (Accessed: 16 February 2017) Razmus, W., Jaroszynska, M. and Palega, M. (2017) ‘Personal aspirations and brang engagement in self-concept’, Personality and Individual Differences. 105, pp. 294-299 Sparrow (2015) The history of social media: Social networking evolution! Available at: http://historycooperative.org/the-history-of-social-media/ (Accessed: 13 February 2017) Tardini, S. and Cantoni, L. (2005) ‘A semiotic approach to online communities: Belonging, interest and identity in websites’ and video games’ communities, Proceedings of IADIS international conference. Pp. 371-378 Venkatesh, A. (1995) ‘Marketing in a postmodern world’, European Journal of Marketing, 29(1), pp. 40–56. Wellman, B. (1997) ‘An electronic group is virtually a social network’, Culture of the internet, Lawrence Erlbaum, Mahwah, pp. 179–205 Wellman, H. and Gulia, M. (1999) Net-surfers don’t ride alone: Virtual communities as communities. B. Wellman (Ed.), Networks in the global village, Westview, Boulder, CO, pp. 331–366 Williams, L. and Cothrell, J. (2000) ‘Four smart ways to run online communities’, Sloan Management Review. 41, pp. 81–91 Wilson, A (2014) ‘The app of influence', Creative Review. 34(10), pp. 54-57 Wolinski, C. (2014) 'Instagram: A Favorite Mobile Community Among ECPs', Vision Monday. 28(9), pp. 16-18 Zaglia, M. E. (2013) ‘Brand communities embedded in social networks’, Journal of Business Research. 66, pp. 216-233
Views: 239 Naomi Christiansen
Understanding Online Brand Communities: The Role of NVivo and NCapture
Want to understand what drives brand communities and their behavior? Interested in discussing Netnography, a qualitative research methodology that adapts ethnographic research techniques to the study of culture and communities emerging through computer-mediated communications? See how you can gather and work with social media data using NCapture from within NVivo and then automatically code social media data quickly and easily in order to visualize the results.
Views: 553 NVivo by QSR
Online Brand Communities
As part of a Graduate Certificate in Social Media and Public Engagement, I present an overview of the journal Information, Technology & People, and analyse one of the 2015 journal articles, which presents research findings on online brand communities, specifically in Facebook.
Views: 250 Kathleen
The key to building a brand community on social media
With Facebook reducing page visibility, it's more important than ever to build a strong brand community. Find out how to get started.
Views: 97 Cas McCullough
Global Brands in Social Networks and Virtual Communities
How global brands use social networks and virtual communities to promote their trademarks on the Internet.
Views: 339 Zamuhrishka
Social Media Engagement Strategies: Turn Your Community Into Brand Evangelists
Watch this replay of a live blab I did with Lisa Larter & Steve Dotto discussing social media engagement strategies to turn your online community into brand evangelists. Learn social media engagement strategies on LinkedIn, Twitter, Facebook, Blab, Periscope, Instagram and more.
Brand Communities.avi
Brand Communities/King of California
Views: 517 rhondaevon
Brand Advocacy - A Look at Battlefield's Social Community
Ayzenberg Group's Director of Social and Emerging Media, Rebecca Markarian, talks brand advocacy, loyalty and a better brand experience. The story doesn't end here... Subscribe to the #1 source for game and entertainment marketing news at http://www.alistdaily.com. Join us on Twitter: https://twitter.com/alistdaily Find us on Facebook: http://www.facebook.com/thealistdaily Connect with industry influencers on Linkedin: http://bit.ly/GetConnected1
Views: 108 AList
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 969333 Video Influencers
John Sadowky_ Managing your brand community with social media - ESCP/Socified
John Sadowky: Managing your brand community with social media - ESCP /Socified Conference
Views: 229 John Sadowsky
Brand Community
To reach distracted consumers in an impactful and authentic way, leading brands are forming communities of category influencers and loyal fans, and developing these community members into brand ambassadors. Dynamic Signal provides a white-label platform for brands to form thriving communities of brand advocates. Our technology and services enable brands to run brand advocacy campaigns and distribute branded content in a scalable, measurable, brand-safe way. Cr: Dynamic Signal
Views: 5130 Aom Sirion
Brand Community
Views: 1224 Casey Frazier
Novofex - Social Media, Digital Exposure, Brand Awareness
Social Media has taken the internet by storm. It has completely changed the way we communicate with others and can be an effective way for you to communicate with your target audience, and it is completely free! Here are 7 excellent reasons why you should start utilizing these channels. It can help showcase your brand by giving another marketing channel to increase brand awareness and drive new sales. It can help in developing a loyal online community to help bridge an emotional connection between your customers and your prospects. It can help improve your customer service by giving you a source of feedback and response for your customers. By interacting in social networks and with your customers, it increases your digital exposure. It can help boost traffic for your brand and improve SEO. It can boost your sales and expand your customer base due to the world wide access of social media. Lastly, it can help save on marketing cost due to low cost of digital advertising and free social media account. Managing social media accounts and monitoring the content and feedback can be time consuming and you need to focus primarily on your business. That’s why you have us at Novofex! We have many years of experience. We have creative ideas, effective strategy, organized planning, time management skills to assist you in maintaining your social presence. Get in touch with us today. Phone: 866-642-4556 Website: novofex.com Email: [email protected] Facebook: facebook.com/Novofex Twitter: twitter.com/Novofex Social Media & The 7 Reasons To Use These Channels 0:00 - 0:20 (Communication, Marketing) Showcasing Your Brand 0:21 - 0:34 (Brand Awareness, Increase Exposure) Developing a Loyal Community 0:35 - 0:50 (Online Community, Longterm Business Success) Improving Customer Service 0:51 - 1:03 (Feedback, Customer Relations, Active Listening) Increase Digital Exposure 1:04 -1:18 (Online Presence, Social Networks) Boost Traffic and Search Engine Rating 1:19 - 1:34 (Search Engine Optimization, Customer Growth) Expand Sales and Audience 1:35 - 1:48 (Customer Base, Sales Growth) Cut Marketing Cost 1:49 - 2:00 (Advertising, Social Media Marketing) Expert Team and Customer Services 2:01 - 2:18 (Time Management, Online Presence, Social Media) Contact Us 2:19 - 2:24 (www.novofex.com)
Views: 30041 Novofex
HBR - Getting Brand Communities Right
This is a great article from Harvard Business Review on how to correctly build communities. They spend a lot of time talking about communities in relation to social media.
John Sadowky: Managing your brand community with social media
John talks to us about managing brand communities with social media
Views: 50 Socified
How to Build A Loyal Brand Community | The Attention Show
Good Monster is a digital & content marketing agency that helps businesses and brands manage their relationships with their audience. Their expertise lies in digital strategy, branding, content production, search engine optimization & marketing, social media optimization & marketing, website design and video production. Want to build your brand in a noisy world? Contact us: Email: [email protected] Twitter: http://www.twitter.com/thegoodmonster Instagram: http://www.instagram.com/goodmonster_creative Snapchat - 'GaryGoodMonster' Website: http://www.thegoodmonster.com
Views: 257 Good Monster
[Q&A] John Sadowky: Managing your brand community with social media
John answers questions on his talk about managing brand communities with social media
Views: 27 Socified
Using Social Media: Making Connections, Building Communities
Using Social Media: Making Connections, Building Communities Stacey Atkinson, Brendan O’Brien, Katharine O’Moore-Klopf, and Gael Spivak - Editing Goes Global conference - June 12, 2015, Toronto Hear real-life examples from writers and editors about how they use social media for professional development. Find out how social media helped connect one freelancer living in a remote rural area in Ireland to other editors around the world. Hear how an author/editor uses social media to build her brand, and how another editor uses social media in her government job. Finally, hear from an editor about how social media landed her a coauthor contract and referrals.
Views: 467 editorscanada
Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU
"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 140856 TEDx Talks
Brand Community: Starbucks
Creativity American Culture
Views: 1145 Hannah Hiler
How to Engage with Your Social Media Community
As your social media community grows, it’s great to see members interacting not only with your brand but with each other. In order to encourage that kind of active participation, your company must lead by example and foster an environment that welcomes conversation and discussion. Making sure comments from your audience are addressed seems like a pretty obvious thing to do, yet it’s not uncommon to see a lack of two way communication between a brand and it’s audience. In order to have fans that are interested in engaging with you, you must be willing to engage with them as well. For more FREE training on Social Marketing, visit Hootsuite Academy today: https://hootsuite.com/education SUBSCRIBE to the Hootsuite YouTube channel: https://www.youtube.com/user/hootsuite/?sub_confirmation=1 Find the Hootsuite Plan that’s right for you: https://hootsuite.com/plans Follow @Hootsuite: Hootsuite Blog: https://blog.hootsuite.com/ Hootsuite Twitter: https://twitter.com/hootsuite Hootsuite Facebook: https://www.facebook.com/hootsuite Hootsuite Instagram: https://www.instagram.com/hootsuite/ Hootsuite is the world's leading social media management platform with over 15 million users including 800+ of the world's Fortune 1000 companies.
Views: 1024 Hootsuite
Future of Digital Marketing  Brand Communities
Web as a marketing medium is not linear anymore. It is a cross platform maze. Brands are finding it difficult to traverse. Most digital ecosystems are replica of each other (Premium Car Brands have exactly same digital presence). Brand Communities is the solution It's a business strategy which pulled Harley Davidson out of its impending Bankruptcy. Vans went on to take on big boys Nike and Adidas. Brand Communities adopts web as its central tool. With social and mobile becoming the default state for the foreseeable future Building Brand Communities is the way forward. Key takeaways from the session: - Evolution of web from web 1.0 to web.social or web 3.0 - How communities have been the only constant - Current pain points in Digital Marketing - How few brands addressed it? - We decoded the business strategy; Shack Matrix ( Our Framework). - How to evaluate Brand Community Quotient of brands' digital presence. - How to improve it? - Brief introduction to our tool base on the above framework? About the trainer : Abhishek Rai, Founder of Shack Co. Abhishek Rai is the Founder of Shack Co. He likes to build things; teams, products and platforms. He has recently launched Build Your Community, a community management product.He is learning to write essays. He likes to connect the dots; strategy and research for Brands, Startups, Agencies. He founded and manage Beanbuffs, a collective of interesting things and great coffee.
Views: 1149 Digital Vidya
[Q&A] John Sadowky: Managing your brand community with social media - ESCP /Socified Conference
www.johnsadowsky.com John answers questions on his talk about managing brand communities with social media John on Facebook: http://www.facebook.com/JohnSadowskyleadership John on Twitter: @JohnSadowsky'
Views: 42 John Sadowsky
Reciprocity in Brand Communities
James McAlexander is Professor of Marketing, College of Business, Oregon State University. (4:00 min.)
Brand Community Management La Salle Postgraduate Course
More information about Brand Community Management Postgraduate: http://www.beslasalle.net/portal/masters/masters-marketing-bcm-barcelona-presentation What is the BCM (postdegree in Brand Community Management)? The BCM is directed professionals and future professionals who want to be formed in the creation and management of relevant contents for a brand online, in networks like Facebook, Twitter, Foursquare or in social own networks. This posgrado allows to accede to the MSMBS (Social Average Master in Branding and Strategy). The benefits of this postgraduate are: - A new profession, for the today market. - Methodologies of acceleration of learning proved. - Professorship - professional with recognized experience. - Designed for and for active, anxious persons. - In the best environment. (BES Go out For Her URL Barcelona, Executive campus). Adriana Freixa, student Postgrado in Brand Community Management, explains to us brief his experience and his opinion about this posgrado. BCM allows us to find a new vision that helps us to know so much the strategies to be in the social networks as our creative part.
Creating Community and Brand Loyalty in Social Media - FB Live Replay
Artist and Creative Business Educator, Becca Bašić, goes live in her Facebook Group, Marketing Your Creative Business. www.beccabasic.com www.facebook.com/marketingyourcreativebusiness
Social Media Marketing vs Social Media Management - What’s the Difference?
Watch this video to learn the difference between paid social media marketing and organic social media management. https://www.marketing360.com/social-targeting-ads-software/ Tips Covered in Video: We get asked a lot, what is the difference between social media marketing or social targeting ads and social media management. Simple answer: Social Media Marketing or Advertising is paid Social Media Management is organic Social Media Marketing is short term. Social Media Management is long term. Think of social media marketing as paid search Think of social media management as SEO and/or Retargeting (grows over time) --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 51755 Marketing 360
Online Brand Communities
Learn more at: http://www.springer.com/978-3-319-24824-0. Introduces the concept of online brand communities, together with a wealth of examples. Embeds the social web in a marketing and e-commerce context. Includes a dedicated chapter on value creation through online brand communities. Main Discipline: Business and Management
Views: 50 SpringerVideos
Virtual communities and social media | Jim Rawson | TEDxAugusta
Jim Rawson contends social media can build a virtual community in which to transform the sharing of ideas into real life endeavors. Social media can be used to build connections and relationships to have impact on the world. Jim Rawson is the P.L., J. Luther and Ada Warren Professor and Chair of the Department of Radiology and Imaging at the Medical College of Georgia at Georgia Regents University. His primary research interest is health policy, process improvement and innovative educational techniques. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 8185 TEDx Talks
Melanie Deziel on Social Media Storytelling and Community Building Strategies
Melanie Deziel discusses how brand storytelling is the missing link to building a loyal community of followers.
Views: 668 Entrepreneur
Social media - The tools for building of a brand. | Bishal Paul | TEDxPDPU
Bishal Paul is an author, screenwriter, filmmaker and entrepreneur and he talks about how social media is an important tool in building a brand. He also talks about how career choices are more concrete decisions that need to be taken at a particular time. You may find the vocation that you wish to pursue later in life and it is okay to be confused at first Bishal Paul is an author, screenwriter, filmmaker and entrepreneur. He is currently the Chief Executive Officer of Little Monk Communications, a digital marketing agency managing works of a host of Bollywood personalities and brands and is in the Top 5 Social Media Agencies in the Entertainment business. At 23, he's amongst one of the youngest serving CEOs of a thriving company in the entertainment sector. He is a mass media graduate and holds the experience of have worked with the biggest of the names including Times of India, Filmfare, CNN IBN and Red Chillies Entertainment. In 2013, Hindustan Times named him one of the youngest bestselling authors in India for his debut novel, Footprints of Life. Currently, he is co-writing two feature length film scripts for some leading production houses and working on a travel based show. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 549 TEDx Talks
Community Building 101 - Don't Take The 'Social' Out Of Social Media
People tend to use social media as a broadcast platform, and this is a mistake. TV and Radio is 1-way. Social media is 2-way for a reason. 67 Tips for Game Developers: http://gdu.io/insiders?ref=yt Serious about success in game development? Wanna make indie games that ROCK?! Join Underground ELITE: https://www.patreon.com/GameDevUnderground *** FOLLOW ME: *** Twitter: http://twitter.com/timruswick Twitch: https://www.twitch.tv/timruswick *** FOLLOW GDU: *** Blog: http://gdu.io/blog/ Twitter: http://twitter.com/gamedevudg Facebook: http://facebook.com/gamedevudg Discord: https://discord.gg/cYMGA77 If you are an indie developer and you are looking for a fantastic community and help to refine, manage, and market your game, join us! http://gdu.io
Views: 1706 Game Dev Underground
Facebook Page vs Group – Which One Will Grow Your Business Faster
Facebook Page vs Group – Which One Will Grow Your Business Faster*** Download The Guide To A Profitable Facebook Community here: http://www.tanyaaliza.com/76download In this episode, you'll learn the difference between a Facebook page vs Group and how you could use them both to grow your business faster. No matter what type of business you have, I’m pretty sure you already know you should be using Facebook if you want to crush it in your business. And with Facebook groups becoming more and more popular it’s very important to understand the differences with a Facebook Page vs Group… You’re probably wondering if you need to have both a Facebook Group and a Facebook Page and what the differences are and how they can work together. In this episode of Tanya Aliza TV, you’ll learn: 1. The difference between a Facebook page and a Facebook group 2. Exactly how I use my Facebook page with my group to keep my 7-figure online business rocking & rolling Click play on the video below to watch the entire episode and learn how to get the most results from your Facebook strategy while keeping it simple. ***Download The Guide To A Profitable Facebook Community: http://www.tanyaaliza.com/76download Show Notes and Resources mentioned in the video: 1.Facebook Live Checklist - This is my go-to checklist that I’ve been using before, during and after my FB Live broadcasts that have gotten me tens of thousands on eyeballs on my products and services! http://www.tanyaaliza.com/fb-live-checklist Unlimited Fan Page Profits - Unlimited Fan Page Profits is a training that I put together that will walk you through the steps of building a Profitable Facebook Page and marketing plan to generate leads, build a big audience and make daily sales. http://tanyaaliza.com/go/ufpp-offer Jab Jab Jab, Right Hook (book) - This is one of my favorite books and I recommend it to anyone that wants to master the art of Social Media to get it and read it 5 times! http://amzn.to/1MjAeSc ———Connect With Tanya———— **Join My Free Private Facebook Mastermind: http://www.buildlikeabossgroup.com/ Tanya Aliza on Social Media: http://www.tanyaaliza.com http://www.facebook.com/tanyaaliza http://instagram.com/tanyaaliza http://twitter.com/tanyaaliza Share this video – https://youtu.be/Hgg1uomw0Vc About this video: In this episode, I share the difference between a Facebook page or group. Facebook groups for business are a great way to grow your business. Also, a Facebook private group can really boost your sales and revenue. The difference between Facebook page and group and how it can help you in your business will always be helpful to your business and your team.
Views: 47144 Tanya Aliza
We First: 60 Sec Social Brand- How to Build Self-Sustaining Customer Communities
Simon Mainwaring, founder of leading social branding firm We First, and NY Times best-selling author, explains the #1 reason why brands fail to build self-sustaining customer communities.
Views: 217 WeFirstTV
TNT 2-12-19 Building & Protecting Your Brand on Social Media as Mobile Notaries
Tuesday Notary Titans (TNT) is like an old fashioned radio call-in show, but for notaries just like you...and with full video so we can all see each other (if you want!). Notaries send their questions to [email protected] and industry experts, Carol Ray, Laura Biewer, and Bill Soroka, offer perspective and guidance on how best to handle. In a notary world of murky laws and rules, this kind of support is unprecedented in the industry. Free and open for all, every Tuesday! Meet the Hosts: Carol Ray- Founder of www.Notary2Pro.com "Now my 10th year as Notary2Pro.com and am proud to say that our training has become a standard in the industry and recognized by many title companies and signing services to have outstanding and knowledgeable graduates." Bill Soroka, founder of http://www.NotaryCoach.com and the Sign & Thrive Notary Course and Community "I've built a thriving mobile notary and loan signing business by focusing on the things that other people don't always think about- consistent actions that "move the needle" on my dreams, investing in long-term win/win relationships, giving more value than I am paid for. Now, through the Sign & Thrive Notary Course and Community, I share that strategy through online course material and UNLIMITED coaching calls with notaries all over the country. " This business has changed my life in so many ways. I have a flexible schedule so I can travel and spend time with the people I want. I can earn unlimited income to afford the experiences I enjoy and give back to my community and future generations. And, this is a legitimate business that I can be proud of, so I talk to anyone that will listen. All of this has ignited a passion to share the business and opportunity with people all over the country through the Sign & Thrive Notary Course and community, where we focus on all the every day, practical steps a notary needs to do the job, but we also dive deep into the head-game, mindset, and daily steps we have to take to really build the business and lifestyle of your dreams. #notarytraining Laura Biewer, Founder www.atyourservicemobilenotary.com/about/ Laura decided the office of the notary was her calling and dedicated her full attention to serving the public in many ways as a commissioned public official. Adding to her direct services as a notary, Laura realized how important it was for those seeking the office of Notary to be confident but more importantly competent to fulfill the vital role Notaries play in deterring fraud. She qualified as a certified instructor for the National Notary Association in 2006. This gave Laura the opportunity to influence the quality of live training offered to thousands of California candidates who have taken her class. By 2010, her level of expertise was recognized, and she was invited to participate in the development of revised training which was then used by many other instructors helping to further her message of protecting signers and ensuring the integrity of their documents. However, Laura still saw a gap between training and ongoing education. There is no continuing education requirement during the 4 year term of office for a notary; however law changes and interpretations continue to arise. Laura’s commitment to supporting notaries after the class caused her to start providing one-on-one mentoring to notaries and loan signing agents, and share her knowledge on advanced notarial topics and business practices via workshops she organizes and facilitates in the Central Valley as well as national webinars on behalf of the National Notary Association. Today, Laura is sought out as a personal notary coach, taking on clients who want to build their own small business serving individuals and companies as a notary signing professional. #notarypublic For more information, visit http://www.notarycoach.com
Views: 210 Notary Coach
Myriam Minne - Senior Community & Conversation Manager - WAX Interactive
An encounter is above all a matter of interaction and reciprocity. Social media builds a bridge between a brand and fans of that brand, but the bridge must first of all be between the brand and the community manager.
Views: 294 SQLI
Meet CHASE CREATIVE Social Storytelling Agency
Chase Creative is a social storytelling agency for cutting edge brands, originated from our digital community Chase. We do social strategy, social media management and social content in order to build your brand community. Learn more via: https://www.chasecreative.be/
The Era of Corporate Social Responsibility is Ending | Rachel Hutchisson | TEDxWilmington
Rachel Hutchisson's talk is about why the end of Corporate Social Responsibility is A GOOD THING. Why is it a good thing? Because it will be replaced, by "Human Social Responsibility." Hutchisson outlines why the phrase Corporate Social Responsibility is so problematic, before offering her advice to businesses of all sizes in how to identify and operate a successful program. The key? Listening and empowering the workers of the business, and listening to your community. Hutchisson ends her talk with a call to leadership -- Keep the HUMANS central. Rachel Hutchisson is VP of Corporate Citizenship & Philanthropy at Blackbaud (NASDAQ: BLKB), responsible for global corporate social responsibility, leading the company’s 3,200 associates in efforts to serve and give professionally and personally. Rachel brings experience in marketing, brand communications, corporate culture and strategic relationships to her role. She built Blackbaud’s CSR program from the ground up, leveraging her deep experience working at the intersection of business and nonprofits. Rachel is a Phi Beta Kappa graduate of Dickinson College and holds a Master’s Degree in Journalism from the University of Missouri. Rachel serves on the Board of Directors of the Giving Institute (Giving USA), the Giving Back Fund, AFP International, Learning to Give and the Coastal Community Foundation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 56689 TEDx Talks
How to use Instagram Live for business by building a community
How to use Instagram Live for business by building a community. Instagram Live might feel scary at first, it's kind of like youtube. In the beginning no one is watching. This video explains how to change that and also why for a business or personal brand it's an amazing tool. My agency and personal brand have become one in the same, and because of that I have earned trust. I have asked my audience why they like Instagram Live. The most common answer has been because its feels personal and because it can't be edited. I hope this video helps you to understand how to use it, why, and some tips for getting more people in your lives. Please comment below with any questions. I respond to all comments super fast. Also you can send any questions by DM to https://www.instagram.com/socialauthentic Or join one of my lives on the above Instagram. I go on daily between 4 and 4:30 pm PST. The video was shot with a canon m50 and a 22mm canon ef