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How to write a Brand Strategy or Plan ?
 
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Video shows the structure, key components and sequence to writing a brand strategy or plan.
Views: 7119 FMCG Academy
Kevin Lane Keller 'Brand Planning'
 
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In an increasingly competitive world, brand building needs creativity, imagination and well planned marketing programmes - deployed within a strategic framework that focuses all effort to maximum effect. Kevin Lane Keller (One of the worlds most respected marketing authorities) sets out his 3 interlinked models for strategic brand planning to: 1. Establish a unique brand positioning 2. Create intense and actively loyal relationships with your customers 3. Better understand the financial impact of marketing expenditure and investment
Views: 33817 sogiants
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 303833 Jared Foster
Presenting Brand Strategy
 
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More awesomeness on IG: https://www.instagram.com/ransegall/ - Here's the template I used to present brand strategy to my client. Summing up everything that we've learned during the strategy session (https://youtu.be/R_7b3zccf2s), and defining the key messages: Big Idea, Value Proposition & Narrative. - Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 4383 Flux
What is Brand strategy?  Types of Brand & Marketing Strategies
 
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5 Step Brand Development Strategy Brand development is the process of creating and strengthening your professional services brand. Developing a stronger brand is most important task. Brand strength = Your reputation X Your visibility Strategies to be followed for the Brand Development 1. Consider your overall business strategy A strong, well differentiated brand will make growing your firm much easier. Be clear about your goals.Your brand will help you to achieve that. 2. Identify your target clients Firms with high growth and profit are focused on having clearly defined target clients. The narrower the focus, the faster the growth. 3. Develop your name, logo and tagline A new firm name, a new logo and tagline may support your brand positioning. Remember, your name, logo and tagline are not your brand. They are ways to communicate your brand. 4. Develop your content marketing strategy Content marketing increases both visibility and reputation of brand. It is the perfect way to make brand relevant to target audiences. 5. Develop your website Website is most important brand development tool. Here all your audiences turn to learn what you do and how you do it.
Views: 6481 Weekly Marketing Tips
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 105105 Brian G Johnson TV
Strategic Brand Management | CurtinX on edX
 
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In this course you will examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. What you'll learn: - How to identify and establish brand positioning and values - How to plan and implement brand marketing programs - How to evaluate a brand equity management system - How to design strategies that retain existing brand resonance Keen to try it out? Enrol here! https://www.edx.org/course/strategic-brand-management-curtinx-mkt4x
Views: 117 Curtin University
The Difference Between Marketing vs. Branding Strategies
 
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Q: When it comes to the mechanics of making sales online, do you need a call to action? Do you trust that with enough good will and trust people will find your website/email when it's time to buy? If I need my content to drive bookings, should I not at least have a link for more info when people are ready to buy? Watch the full #AskGaryVee Show Episode 22 here: https://www.youtube.com/watch?v=IAmZ5iWHxw4 Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 16120 AskGaryVee
Master brand strategy
 
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Strategists Molly Rowan Hamilton and Kristoffer Fink Parup walk through how the Strategy division works at Pearlfisher, and reveal some of the tools and techniques they use to get to the heart of a brand.
Views: 2732 Computer Arts
Brand Marketing Strategy:  Building and Optimizing your Brand
 
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" http://www.whitehat-seo.co.uk 0208 834 4795 Whitehat SEO Ltd London. A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795 or Visit: WhiteHat SEO Ltd 80A Uxbridge Road, Shepherds Bush London, Greater London W12 8LR United Kingdom 020 8834 4795 [email protected] http://www.whitehat-seo.co.uk https://plus.google.com/102630724594091825833/about"
Views: 20611 Clwyd Probert
How To Market Beauty Brands: Brand Marketing Strategy Expertise
 
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Omerge Alliances, www.omergealliances.com is a NYC-based strategic marketing management consultancy focused on servicing beauty & entertainment brands, founded by Olivia Scott. Omerge Alliances is also the creator of Beauty Marketing Immersion. A one-day immersive, university-level marketing class designed exclusively for emerging beauty entrepreneurs. More at beautymarketingimmersion.com. We offer four core areas of expertise: 1) brand positioning strategy 2) marketing plan development 3) entertainment brand partnerships, including sweepstakes, contests, content marketing 4) branded event development & production. Visit omergealliances.com today to see our case studies and learn how we can drive your marketing goals through our services. Credits: Video: Video shot, edited and produced by Lawrence Watford, Real Estate Media NYC Testimonial: Dawn Fitch, CEO & Founder of Pooka Pure & Simple Location: Atlas Desk, 191 Central Avenue, Newark, NJ 07103 Wardrobe & Make-up: Anise White Music: "Come Over" by Blue Six Featured brands: IMAN Cosmetics: www.imancosmetics.com Pooka Pure & Simple: www.pookapureandsimple.com Carol’s Daughter: www.carolsdaughter.com Limelight Extensions: www.limelightextensions.com Tepure: www.tepure.com About Last Night Article from Beauty World News. @2014 Screen Gems All Rights Reserved. Featured bloggers: Irene Mahmud - https://www.youtube.com/watch?v=rp6DXmIVwlU Luv Kym Yvonne - https://www.youtube.com/watch?v=5ueaUoZsMaI Omerge Alliances is a: Marketing agency Branding agency Branding firm Promotion marketing agency Entertainment marketing agency Beauty marketing agency Integrated marketing firm Marketing management consultancy We work through a network of affiliate marketing partners including Eyes Dotted for copywriting, Five Locs for graphic design and Control Alt Designs for website design.
Views: 5472 Olivia Scott
Building a Strategic Brand Plan
 
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BSBP
Views: 1244 wwwrensjcom
Patient Flow - Pharmaceutical Brand Planning
 
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Pharmaceutical Brand Management perspective on a patient flow. A useful method to identify where the biggest opportunity is for the brand, sometimes known as the point of flex. It is where you can win sales through targeted marketing activity. Each target area can then be further evaluated in terms of likelihood to win a sale, when indication, evidence, price and other features that are valued by the customer are considered.
Views: 2137 Stuart Beamish
Strategic Brand Management- Tesla
 
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A brief presentation about brand positioning and brand analysis on Tesla.
Brand architecture: Phases of Strategic Brand Development
 
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CLICK HERE TO SEE MORE FROM THIS EXPERT: www.docstoc.com/docs/101650594
Views: 24453 docstocTV
The Difference Between Marketing and Branding?
 
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Marketing and branding: why is knowing the difference important? How do they work together? Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ►http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN:► http://www.linkedin.com/company/albanese-branding-&-c Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 02: "THE DIFFERENCE BETWEEN MARKETING AND BRANDING?" Host: Patrick Zajdel Featured Guest: Jim Albanese Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Andrea Chan Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 30701 Thinkr Marketing
Strategic Brand Management
 
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Anna Scott Phillips
Views: 382 Anna Scott Phillips
INTRODUCTION TO STRATEGIC BRAND MANAGEMENT
 
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Video from AYO 22717
Views: 30 Ayo Faloye Samuel
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com
Views: 674393 London Business Forum
Strategic Planning Marketing Branding And Communications
 
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McGraw Productions can help implement a campaign to strategically position your organization as a marketplace star in your industry. We will develop a Strategic Plan that addresses Marketing, Public Relations and Brand Development. Our creative team will create a cutting edge website and implement highly effective social media campaigns. Our public relations team will navigate and pitch your product for placement in major national magazines, publications industry/trade magazines, as well as, network and cable television shows. Public relations, third-party media endorsement/credibility, award-winning creative platforms, strategic media relations and experienced crisis management experts represent the core DNA of McGraw Productions and our partner RockandSock'em's expertise and brand promise.
Views: 11991 Diane McGraw
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
What is "BRAND STRATEGY"?
 
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Download this video: https://changeactivation.com/what-is-brand-strategy/
Views: 90368 Gavin Wedell
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
B2B Branding: Management and Strategies
 
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http://www.driveyoursuccess.com This video explains the essentials of building your B2B brand by finding and using your brand champions.
Views: 4737 Ian Johnson
Digital Marketing Strategies of a Luxury Brand
 
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Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 26517 DigitalMarketAsia
The Difference Between Marketing vs Branding Strategy
 
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Click here to subscribe: https://bit.ly/2HxjQRa That old marketing vs branding debate is a tricky one, but on today's episode we're going to tackle it head on, talking about brand awareness marketing versus direct response marketing and which one is best for your business. You see, when it comes to marketing your business, there's no shortage of strategy, tactics or tools available to use. You can use social media, you can use email marketing, there's content marketing, there's video marketing, you can blog, do SEO, you can do direct mail, pay-per-click, maybe start a YouTube channel, maybe run some Facebook ads... You ever consider putting up a banner or doing some skywriting? Don't do that ;) Regardless of which tactic you decide to use, they tend to fall into one of two camps: One of which is brand awareness marketing, and the other one is direct response marketing. Now, when I first got involved in the marketing game, I fell firmly into the brand awareness marketing which is all about creating value, creating content, getting out there and staying top of mind among your target market. However, it didn't take long before the siren song of the direct response marketer started calling me in, and I was all but enthralled with creating those direct response ads that were designed to get action and get action quickly. So where did I end up? Watch the video to learn now. ***FREE Marketing Resources YouTube Subscribe Link: https://bit.ly/2HxjQRa Facebook Ad Image Guide : https://bit.ly/2H9EPt9 FAST Content Formula : https://bit.ly/2JEu5kz 60 Second Video Ad Script : https://bit.ly/2GQF0Kl One Page Marketing Plan : https://bit.ly/2v6HPBp ***My Marketing Toolkit My Computer : https://amzn.to/2v5BXZi My Email Marketing Software: https://bit.ly/2qEmhHX My Landing Page Software : https://bit.ly/2v5g1xw My Website Hosting Software : https://bit.ly/2JCRJ13 Conversion Boosting Tool : https://bit.ly/2qrdCby My Speed Learning Secret : https://amzn.to/2JEm938 ***My Video Gear My MAIN Camera : https://amzn.to/2GRxu1R My Backup Camera : https://amzn.to/2qq9nMx My MAIN Lens : https://amzn.to/2Hxgqvi The Second Fave Lens : https://amzn.to/2IKrxjK My MAIN Mic : https://amzn.to/2IOksP1 My Fave Tripod : https://amzn.to/2quJewr My DRONE : https://amzn.to/2v4wEcx My Drone Filters : https://amzn.to/2IKz1mW ***FOLLOW ME: Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: https://www.instagram.com/adamerhart
Views: 429 Adam Erhart
What is Marketing & Brand Strategy ? : Digital Marketing Trends
 
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What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands? Brands that: • connect, • resonate • and spread like wildfire... Social Media Branding Strategies Every Business Should Follow 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. Build your own brand using these strategies 1. Choose The Right Networks It’s very tempting to jump on all social media platform but every social media channel is not the right one for you. Your job is to find the channel that align with your brand’s image. If you are a B2B business then channel like Tumblr is not for you. Tumblr’s primary demographic is teens and people in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners. 2. Don’t Overlook Visual Branding If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users. You want your branding to be consistent across all channels. This will help people immediately recognize your company Choose a color palette Use the same logo/avatar Filter carefully Create templates 3. Provide valuable and shareable content Every single piece of content you share should support your brand image. Figure out which content is most likely to gain visibility on your social networks. Don’t be afraid to use visual content. Articles with images receive 94 percent more views. 4. Connect With Influencers A good way to achieve faster results and amplify your social media branding efforts is to build relationships with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built tag : - branding strategies marketing, digital marketing strategy branding and marketing strategy marketing communication strategy premium brand marketing strategy brand development strategy brand building strategy corporate branding strategy branding a product branding your business branding strategies in marketing How to Develop Your Brand Strategy 5 Effective Brand Building Strategies to Attract Customers business - The Basics of Branding Digital Marketing Strategy
Views: 2828 Weekly Marketing Tips
Brand Strategy Tutorial: The Tronvig Group Brand Pyramid
 
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Tronvig Group offers full 360-branding services, but we know that not everyone needs or can afford this. So we have created an affordable branding tutorial product for the Discovery phase of our process. It shows you how to create a Brand Pyramid for your organization. Visit https://www.tronviggroup.com/brand-strategy-tutorial/ for more information.
Views: 9329 Tronvig Group
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1368425 Evan Carmichael
Brand Strategy
 
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Brand strategy involves making decisions around brand positioning, brand name selection, brand sponsorship and brand development.
Views: 1998 B2Bwhiteboard
How to Develop a Brand Strategy - Marketing 101
 
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http://www.woltersworld.com How to develop a brand for your business. The steps and business ideas you need to have in order to create a successful brand for your business. Filmed in Anogia, Greece Copyright Mark Wolters 2011 and 2012
Views: 20402 Wolters World
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3733678 TED-Ed
Why Brand Strategy Matters
 
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Brand strategy helps the client to clarify who they are and what they stand for, so a clear brief can be generated for the creative team to work on. That way the designer's work can be judged according to the strategy rather based on "I like / don't like this". If you don't know what you're aiming for, how can you know if you've achieved good design work? - Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 1795 Flux
Brand execution: Phases of Strategic Brand Development
 
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Click Here To See More From This Expert: http://www.docstoc.com/video/102014785 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 16050 docstocTV
Strategic Brand Management : Day 1
 
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Just a day in the class of Prof. Ramkumar :)
Views: 19 tanushree lahoti
Brand Strategy Tips | Brand Marketing
 
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Brand Strategy Tips | Brand Marketing Your brand strategy serves as a long-term plan for the development of a successful brand in order to achieve specific business goals. With that in mind, I’m going to let you in on how to build a strategic brand strategy that will keep your company fresh and relevant for years to come. DOWNLOAD THE BRAND BUILDING BASICS CHECKLIST HERE: https://prestigerevolution.leadpages.co/bbbchecklist/ BONUS TIP ON THE BLOG: http://www.ashleyperkins.co/single-post/2017/02/12/Brand-Strategy-Tips-Brand-Marketing-101 How to Get Clients + Increase Sales: https://www.youtube.com/watch?v=jnm6ev6Pjuk I post new social media and entrepreneurial tutorials every Sunday! Subscribe and comment below with which tutorial you want to see next! Join the Social Smarter Society on Facebook: http://www.facebook.com/SocialSmarterSociety Follow me: Facebook: https://www.facebook.com/ashleyperkins.co/ Instagram: http://www.instagram.com/ashleyperkins.co/ Website: http://www.ashleyperkins.co/
Views: 72 AshleyPerkinsCo
3 Simple Steps for Swiftly Planning your Brand Strategy
 
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a comprehensive look at our process when it comes to brand strategy. What are the elements and components of a creating a successful strategy?
Views: 226 Mario Ronci
Coca - Cola Brand Management
 
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video for a short presentation about coca cola
Views: 21372 cjvicuna
Building Your Action Plan for Social Media Marketing
 
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At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Views: 186513 Columbia Business School
Repeatable Brand Strategy
 
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Check out our FREE library of actual marketing experiments at: http://www.marketingexperiments.com Download the slides on SlideShare here: http://bit.ly/1YxEZvh As marketers, our primary problem today is not brand confusion but rather confusion about brand. When it comes down to the essentials of what makes a brand successful, Aristotle gave us the answer around 2,300 years ago. What’s more, he made it into a repeatable method that just about anyone can use to create a more successful brand. In this 35-minute replay, Flint McGlaughlin, Managing Director, MECLABS Institute, shows you how to apply Aristotle’s framework to your brand and marketing so you can outmaneuver your competitors.
Views: 4248 mktgexperiments
How to Align Your Brand with Your Sales Strategy
 
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http://www.BrandBetterSellBetter.com Jorg and Tom talks about aligning your brand with your sales strategy, insights into leveraging & integrating branding principles with sales force management to maximize success. Jörg Dietzel is the Founder & CEO of Jörg Dietzel Brand Consultants, advises and manages some of the world's leading brands and numerous local SMEs, is The Consultant on Channel NewsAsia, and teaches Strategic Brand Management at SMU and NUS. TOM ABBOTT is the Founder & President of Soho Sales Coaching, an Associate Consultant with the [email protected], adjunct instructor of Sales Strategies at Sprott-Shaw Business College in Canada, as a sales representative had a closing ratio of 100% with zero policy cancellations, featured cover story for a recent issue of Make It Business magazine, and a recent guest on Business Insanity Talk Radio. Programme Highlights: 1. Formulating your marketing strategy that addresses key factors in consumers purchasing behaviors 2. Tapping on the megatrends in Asia to reposition your marketing strategies for maximum returns 3. Managing your brand effectively for consistent and positive brand experience 4. Identifying tools and new media options suitable for individual marketing communication 5. Evaluating your marketing campaigns and delving into key factors of creating leading brands in Asia 6. Focusing on the qualities of great sales leaders who build relationships and serve as role models 7. Developing compensation plans that suit the position, marketing objectives, and customers served 8. Recruiting and retaining the best-qualified salespeople to help reach your marketing objectives 9. Assessing productivity and analyzing profitability of the sales volume brought in by each salesperson 10. Automating your sales force through the effective integration of technology http://www.BrandBetterSellBetter.com
Views: 3651 VideoLane
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1449465 Brian Tracy
How to Build A Social Media Plan
 
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Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business! Download the presentation slides here: http://ow.ly/XPMJT Want to learn more about social media planning? Check out additional resources here: Social Media Strategy Guide: http://ow.ly/XP79c Social Media Templates - blog post: http://ow.ly/XP7cA Social Media Strategy Template: http://ow.ly/XP7f7 Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - @Hootsuite
Views: 102355 Ella Ella
How To Create A Content Strategy For Your Content Marketing
 
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Creating a content marketing strategy can be an incredibly difficult process, especially if you’re unsure of you you’re targeting, or what you’re trying to achieve. An effective content strategy is an invaluable resource, helping to structure and drive your content campaign. In this video, James explains everything you need to know about creating a winning content marketing strategy, and how you can go about putting together a plan that works for your business. Target Audience Firstly, James explains the importance of understanding your target audience. Whilst there are countless methods of targeting the right audience, a few highlights James includes are creating buyer personas and utilising data from Google Analytics. You can use tools like YouGov Profiler: https://yougov.co.uk/profiler#/ to gain a clearer view of your audience’s interests, likes and habits, and apply this information to different stages throughout your buying cycle. You can also pull audience reports from Google Analytics, which provide valuable key demographic data, including location and the sites your audience are also visiting. Building Goals Now you understand who it is you’re going to be aiming your content towards, you can formulate worthwhile goals and objectives for your content marketing campaign. These goals will vary depending on your own business values and marketing plans, as well who you’re trying to reach with your work. Your content marketing goals could be targeted towards gaining more followers, increasing traffic, boosting social shares or driving conversions; it will all depend on your business’ needs. Whichever goal you select, you’ll then need to formulate objectives to help you achieve them. You goal is what you’re aiming for; your objective is how you’ll get there. The video above contains plenty of information on relevant objectives which you can set to help you achieve the goals you’ve set. Social Media James also explains the importance of establishing social profiles on popular social media platforms, in order to further build your brand, and boost your content promotion efforts. During this process, it’s also worthwhile searching for industry relevant websites, such as forums and blogs, which will allow you to gain an overview of current attitudes, opinions and issues related to your business. By engaging with key users and influencers on social and sites such as these, you can begin to build a loyal group of followers with an active interest in your brand. Content Audit Before you begin creating a new plan, it’s necessary to take a look back, and carry out an in depth content audit to determine what has worked, and what has failed, in the past. As part of this, you’ll also want to carry out a competitor content analysis on three or four of your key competitors, in order to get a better idea of what your competition are doing to gain traction. Details on how to perform both these audits are revealed at length in the video above, where James also explains how you can use tools like Google Trends https://www.google.com/trends/ and Google Analytics to get a better understanding of your previous campaigns. These techniques should provide you with enough information to formulate new ideas. Editorial Calendar An editorial calendar is paramount to your campaign’s success. It will allow you to plot what should be created when, and give you a better idea of the activities you need to carry out to stay relevant and up to date. Promotion and Measurement Finally, James explains how you can successfully promote your content using the contacts you’ve established, and measure this success against the goals you’ve set. Watch the video above for the full details, but for more information on planning winning content marketing campaigns, download our complete guide today: http://www.koozai.com/resources/whitepapers/the-complete-guide-to-content-marketing/ For more information visit http://www.koozai.com/seo/content-marketing/ For more information on our digital marketing services, please visit http://www.koozai.com/services/. Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 30031 Koozai